Why UX Matters? at Ripple Conference - Porto 2014

1. WHY UX MATTERS?
RIPPLE CONFERENCE MARCH 15TH PORTO

2. HELLO, MY NAME IS
RUI BARROCA
Mobile UX Consultant

4. WHAT IS UX?

5. A discipline focused on designing the
end-to-end experience of a certain product.
To design an experience means to plan and act
upon a certain set of actions, which should result
in a planned change in the behaviour of a target
group (when interacting with a product).
!
‘‘
’’

6. A discipline focused on designing the
end-to-end experience of a certain product.
To design an experience means to plan and act
upon a certain set of actions, which should result
in a planned change in the behaviour of a target
group (when interacting with a product).
!
‘‘
’’

7. UX

8. USER
RESEARCH
CONTENT
STRATEGY
INFORMATION
ARCHITECTURE
INTERACTION
DESIGN
VISUAL
DESIGN
USABILITY
EVALUATION
UX

9. FROM IDEA TO PRODUCT

10. GET TO KNOW YOUR USERS
? ??

11. YOU ARE NOT YOUR USER
UX Designer

12. √DOES YOUR DESIGN ADDRESS YOUR
TARGET GROUP?
√DOES IT RESOLVE THEIR REAL PROBLEM
√IS YOUR SOLUTION AN ACCURATE RESPONSE
TO YOUR TARGET GROUP’S NEED?

13. FINDABLE
USEFUL
DESIRABLE
ACCESSIBLE
USABLE
CREDIBLE
VALUABLE
Peter Morville’s user experience honeycomb

14. DEVICE
FRAGMENTATION

15. 90%OF CONSUMERS START A TASK ON
ONE DEVICE AND FINISH IT ON ANOTHER

16. The best time to bring in your UX team is at the
initiation phase of the project lifecycle.
The role of UX at this stage is to help define
requirements and structural design based on user
needs. This is where we have the biggest impact.
‘‘
’’

17. The best time to bring in your UX team is at the
initiation phase of the project lifecycle.
The role of UX at this stage is to help define
requirements and structural design based on user
needs. This is where we have the biggest impact.
‘‘
’’

18. √INCREASED PRODUCTIVITY
√REDUCED COSTS
√INCREASED SALES

19. TOOLS & TIPS

20. PEN & PAPERPost it notes and Moleskin are your best friends

21. WIREFRAME SOFTWAREOnline or offline - you pick. From Omnigraffle, Axure to Balsamiq or Hotgloo

22. USER TESTINGSilverback, Crazy Egg, UserVue

23. BUILD • MEASURE • LEARNThe Lean Startup by Eric Ries
TIP 01

24. MOBILE FIRSTThere are over 1.2 Billion Mobile Web Users Worldwide
TIP 02

25. ITERATE, ITERATE, ITERATEWe live in dynamic times
TIP 03

26. THANK YOUFOR MORE ABOUT ME VISIT - WWW.BARRO.CA - @RBARROCA - LINKEDIN