Designing policies for teenage pregnancy - Design Thinking and Innovation

Design
thinking on
public
services
CASE FROM MINAS GERAIS - BRAZIL
WWW.RAQUELCAMARGO.COM

Designing
policies for
teenage
pregnancy
CASE FROM MINAS GERAIS - BRAZIL

ABOUT ME
RAQUEL CAMARGO
I used to work at the Minas Gerais Office for Strategic Priorities,
working in projects with the state’s MIT Media Lab membership
program.
We were engaged on strengthening Minas innovation ecosystem,
promoting interactions between MIT and Minas.
Still in Minas Gerais, I worked at Movimento Minas, an open
innovation project that seeks for the collective construction of
solutions to the challenges of Minas Gerais.
I have worked with marketing and communication with the design
thinking approach to try to create better public policies.

DESIGN THINKING ON
PUBLIC SERVICES
HOW WE DID IT
LISTENING IDEAS ACTIONS
What was
the issue?
What were
the ideas
about it?
How were the
ideas tested?

PROJECT DEVELOPED
BY PROJECT CALLED
"MOVIMENTO MINAS"

CO-CONSTRUCTION OF
SOLUTIONS FOR THE MINAS
GERAIS STATE DEVELOPMENT

THE FIRST THEME CHOOSEN
WAS THE TEENAGE
PREGNANCY

PHASE 1: LISTENING
GOAL: UNDERSTAND THE
PROBLEM
What was the problem?
What we did to identify problems
What we did to identify problems
on teenage pregnancy
Researches
Workshops with professionals
Info compilation
Workshops with adolescents

Picture from Ricardo Kadowaki Portfolio

It is a controversial theme: involves poor communities, morality and
cultural background
There are several problems related to teenage pregnancy
PHASE 1: LISTENING
Teenage pregnancy itself is not
necessarily a problem
How could the government address
the theme?

The lack of WELL-BEING
of the adolescent during her pregnancy
How could the government
address the theme?
Problem Chosen

Time for ideas compilation
How we did it?
- events
- online research and forum
Phase 2: Ideas
What were the ideas?

Total: 99 ideas
Compilation:
Fully integrated care
Better use of management tools in
the health system
Financial support for the teenager
family
Education
Self-esteem
Healthcare
Phase 2: Ideas

Prototype definition
Result
Prototyping
Phase 3: Actions
How were the ideas tested?

PERSONA AND PROTOTYPE
What is an "appropriaet aproach" for the pregnant teenagers?

The adolescents understood the actresses
messages.
They've interacted with the video, gave
opinions, remembered similar situations they
had lived, and discussed from the video's point
of view.
The persona is an important aspect of the
aproach.
It should be considered on public policy design
for pregnant teenagers

They've interacted with the video, gave
opinions, remembered similar situations they
had lived, and discussed from the video's point
of view
The persona is an important aspect of the
aproach.
It should be considered on public policy design
for pregnant teenagers

Innovation in municipalities
it's possible.
Digital Marketing and Design Thinking are
tools that suppot ideas and can accelerate
results
Thank you!
Raquel Camargo
www.raquelcamargo.com
raquelgcamargo@gmail.com

Designing policies for teenage pregnancy - Design Thinking and Innovation

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