Facebook hiring 6.0

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  • India’s Hiring Recruitment Solution On FacebookIndia’s SocialHiring Recruitment Solution On FacebookFacebook Job BoardFacebook Based Employee Referral SolutionIndia’s Hiring Recruitment Solution On FacebookIndia’s SocialHiring Recruitment Solution On FacebookFacebook Job BoardFacebook Based Employee Referral SolutionIndia’s Hiring Recruitment Solution On FacebookIndia’s SocialHiring Recruitment Solution On FacebookFacebook Job BoardFacebook Based Employee Referral Solution
  • Facebook is the dominant Social Media platform and the ONLY platform that has the richness of APIs to build a string robust secure business application.MyParichay leverages and harnesses the power of Facebook to create a platfor that will create the future of hiring in India.
  • Launches your presence on to Facebook for Hiring
  • RANJAN SINHA
  • India’s Hiring Recruitment Solution On FacebookIndia’s SocialHiring Recruitment Solution On FacebookFacebook Job BoardFacebook Based Employee Referral SolutionIndia’s Hiring Recruitment Solution On FacebookIndia’s SocialHiring Recruitment Solution On FacebookFacebook Job BoardFacebook Based Employee Referral SolutionIndia’s Hiring Recruitment Solution On FacebookIndia’s SocialHiring Recruitment Solution On FacebookFacebook Job BoardFacebook Based Employee Referral Solution
  • Facebook hiring 6.0

    1. 1. MyParichay™ www.facebook.com/myparichayINDIA’S LEADING ENTERPRISE HIRING PLATFORM ON FACEBOOK Transforming Recruiting And Hiring Through Facebook 1
    2. 2. INTERNET WILL CONTINUE TO GROW 2
    3. 3. POWER OF FACEBOOK ( SCALE ) 35-44 yrs Facebook (40 million) LinkedIn ( 10 Million) 8% 14-17 yrs 14-17 yrs 0% 12% 35-44 yrs 22% 18-24 yrs 25-34 yrs 36% 31% 18-24 yrs 25-34 yrs 49% 42% NUMBER OF PROFILES IN LACSAge Facebook LinkedIn 30014-17 yrs 4.8 mil 0.1 mil Facebook has 10 X reach of18-24 yrs 20 mil 3.6mil Job Boards 20025-34 yrs 12 mil 4.2 mil 1.6 Mil. active users* on35-44 yrs 3.2 mil 2.2 mil Naukri 100 30 mil. active users on Total 10 mil 35 mil Facebook 0 * Number of new resumes and number of 2007 2008 2009 2010 2011FACEBOOK HAS 25 MILLION MORE modified resumes in the last 60 days.PROFILES IN PRIME HIRING AGE THANNAUKRI OR LINKEDIN JOB BOARD FACEBOOK 3
    4. 4. CANDIDATES SPEND MORE TIME ON FACEBOOK THANANY OTHER PLACE ON THE INTERNET NUMBER OF ACTIVE PROFILES INTEL AMD BROADCOM CYPRESS TEXAS INSTRUMENT FREESCALE QUALCOMM 2542 427 4
    5. 5. Tip of the Iceberg Number of candidates who are visible to you right nowThe Majority of Good TalentNumber of candidates who are hidden from sourcingIdentify them by sourcing their Facebook profiles! 5
    6. 6. GOAL• EVALUATE, DEVELOP AND EXECUTE A FACEBOOK STRATEGY TO IMPROVE SOURCING AND STARTS BY ATTRACTING CANDIDATES COMPLIMENTING EXISTING CHANNELS• LEVERAGE FACEBOOK’S AND MYPARICHAY’S TARGETED EMPLOYER BRANDING AND SOCIAL GRAPH CAPABILITIES TO REDUCE FRICTION FOR THE RECRUITER TO CONNECT WITH ACTIVE AND PASSIVE CANDIDATES 6
    7. 7. MYPARICHAY MODULES• COMPANY PARICHAY™ ( EMPLOYER BRANDING)  CREATES A CAREER MICROSITE ON FACEBOOK  POWERS YOUR FACEBOOK PAGE CAREER TAB  LAUNCHES YOUR PRESENCE ON TO FACEBOOK.  ALLOWS YOU TO TARGET AND ACCESS 30 MILLION PASSIVE CANDIDATES THAT ARE ACTIVE ON MYPARICHAY AND FACEBOOK.• EMPLOYEE PARICHAY™  ALLOWS YOUR RECRUITERS TO TAP YOUR EMPLOYEES SOCIAL NETWORK  AUTOMATES EMPLOYEE REFERRAL PROGRAM  ALLOWS EMPLOYEES TO REFER THEIR FRIENDS AND RECEIVE UPDATES VIA INTRANET, FACEBOOK, EMAIL & SMS  PROVEN TO INCREASE REFERRAL BY 50%• RECRUITER PARICHAY™  ALLOWS RECRUITERS TO SEARCH FOR CANDIDATES ON FACEBOOK  BUILD THEIR CANDIDATE REFERRAL NETWORK IN A COST EFFECTIVE FASHION.  ALLOWS RECRUITER TO TAKE JOB BOARD LEADS AND TAP INTO THEIR NETWORK  IT CAN SUPPLEMENT LINKED IN OR BE A VERY COST EFFECTIVE SUBSTITUTE.  INTEGRATED AND EASY TO USE RECRUITER BACKEND ATS FOR PROCESSING. 7
    8. 8. DESIGN PRINCIPLES OF MYPARICHAY • PRIVACY - ABILITY FOR INDIVIDUALS TO COMMUNICATE,SOCIAL HIRING REFER AND GET REFERRED IN PRIVATE SECURE FASHION.APPLICATIONS • PROFESSIONAL INFORMATION - FEATURE TO CAPTURE(SHAS) ARE BUSINESS AND PROFESSIONAL INFORMATION TO HELP MATCHBUSINESS PEOPLE AND JOBS.APPLICATIONS • COMMUNITY FEEDBACK – ABILITY TO GET VALUABLEOPTIMIZED INFORMATION ABOUT THE JOB, COMPANY AND CANDIDATEFOR REFERRAL FROM A TRUSTED TALENT COMMUNITY.AND SOCIAL • SIMPLE BUT POWERFUL RECRUITER BACKEND – DRIVESNETWORK RECRUITER PRODUCTIVITY. RELEVANCE ALGORITHM TO FILTER CANDIDATES BY RELEVANCE AND AVAILABILITY.BASEDSOURCING • NETWORK PORTABILITY - ENSURING CORPORATE IP AND NETWORK IS PERSEVERED AND MIGRATEDAND HIRING. • MUTUAL BENEFIT AND GOOD KARMA – YOU HELP PEOPLE FIND JOBS AND GET CASH COMPENSATION. 8
    9. 9. MYPARICHAY REVEALS THE HIDDEN CANDIDATES You provide the initial seed candidates Add them as Friends MyParichay shows you their friends ADD THEM TOO! Keep working your way down You can build a large, connected database More seeds at the top = more leads at the bottom. 9
    10. 10. USE YOUR OWN EMPLOYEES AS SEEDS Add your employees and coworkers to start building your reach Your own employees are the best place to start. 10
    11. 11. MYPARICHAY’S SOCIAL POWER OF REFERRALS RECRUITER RECRUITERS INVITE CANDIDATES TO JOIN THEIR NETWORK 500 CANDIDATE CONNECTIONS WHO CAN SUGGEST REFFERALS CANDIDATE 11
    12. 12. EXTENDED CANDIDATE REFERRAL CONNECTIONS1.5 LAC = 500 X 300 MYPARICHAY CONNECTIONS CAN SUGGEST REFFERALS RECRUITER CANDIDATE’S FRIENDS CANDIDATE 12
    13. 13. RECRUITERS CONNECT WITH EMPLOYEES EACH RECRUITER INVITES 1,000 EMPLOYEES RECRUITER RECRUITER 3 LAC EMPLOYEE PARICHAY CANDIDATE’S FRIENDS CANDIDATE100 EMPLOYEES AND THEIR 300 FRIENDS = 30,000 13
    14. 14. RECRUITER NETWORK CANDIDATE REFERRAL CONNECTIONS RECRUITERS CREATE AN INTRACOMPANY RECRUITER NETWORK RECRUITER RECRUITER 2 LAC PER RECRUITER EACH RECRUITER BRINGS 500 MORE TO THE REFERRAL NETWORK 14
    15. 15. MYPARICHAY’S REFFERAL NETWORK 5 LAC REFFERAL CONNECTIONS PER RECRUITER RECRUITER RECRUITER 3 LAC EMPLOYEE PARICHAY CANDIDATE’S FRIENDS CANDIDATE100 EMPLOYEES AND THEIR 300 FRIENDS = 30,000 15
    16. 16. CANDIDATE SEARCH 16
    17. 17. CANDIDATE DETAILS 17
    18. 18. SHARE JOBS 18
    19. 19. SAVE CANDIDATES 19
    20. 20. EMPLOYER BRANDING SOLUTION• FACEBOOK MICROSITE WITH ABILITY TO POST JOBS.• ADVERTISE DRIVES• TARGET 30 MILLION PROFESSIONALS• TARGET CANDIDATES ON EMPLOYEES AND RECRUITERS SOCIAL GRAPH• CROSS POSTING OF DRIVES• MEASUREMENTS AND METRICS TO MEASURE 20
    21. 21. SOCIAL TALENT MARKETING SERVICES• FACEBOOK AD DESIGN, PRODUCTION AND TARGETING – FOR EMPLOYER BRANDING – FOR SPECIFIC JOBS FOR RESUME GENERATION• MANAGEMENT REPORTS AND RESUME CONVERSION TRACKING. REPORTS CAN BE DOWNLOADED INTO EXCEL OR PDF FILES FOR EASY ANALYSIS• PAGE CREATIVE PRODUCTION AS NEEDED• DAILY CROSS POSTING TO GENERATE REFERRAL RESUME TRAFFIC• DAILY UPDATES TO DRIVE ENGAGEMENT• REPUTATION MANAGEMENT AND MONITORING TO KEEP CAREER PAGE CLEAN OF PROFANE COMMENTS• RESPONDING AND ENGAGING WITH COMMUNITY ACTIVE OF CAREER PAGE• SPAM MANAGEMENT TO KEEP PAGE CLEAN OF SPAM POSTINGS• RECRUITER CUSTOMER SUPPORT• TRAINING WEBINARS FOR RECRUITERS ON SOCIAL HIRING 21
    22. 22. TECHNOLOGY HIGHLIGHTS1.Cloud (SaaS) Model – Hosted at Amazon • Pre-configured recruiter and admin logins. • Web based recruiter dashboard/mini ATS • Employees can register through Facebook or the Web.2.Secure and Private • All communication on facebook, web and sms between employees and their network are private. • Secure logins for recruiters to manage jobs and referrals. • Application and network security certified by third party for two large IT clients3.Reporting, Tracking and Analytics • Track Employee participation, extended network propagation • Track referrals and closure at job level, branch level • Track sources of leads – FB, SMS, Web, email • Communicate, Track and manage referrals • Secure logins for recruiters to manage jobs. • Daily productivity reports 22
    23. 23. TALENT LANDSCAPE JOB BOARD EMPLOYEE 2ND LEVEL NO CONNECTION CANDIDATES /CANDIDATE REFERRAL CONNECTION THIS LARGE PASSIVE ACTIVE JOB LARGEST SOURCE CANDIDATE SEGMENT. HAS SEEKERS OF QUALITY REFERRAL AND BEEN HARD OVER-MINED BY CANDIDATES. EMPLOYEES’ TARGET. RECRUITERS. FRIENDS ARE Company MYPARICHAY EMPLOYEE LARGE PASSIVE MYPARICHAY JOBBOOK IS THE MYPARICHAY DIGITZES LARGEST JOB BOARD IN YOUR EMPLOYEE SEGMENT. HAS ALLOWS COST INDIA ON FACEBOOK REFERRAL PROCESS BEEN LABORIOUS EFFECTIVE, FOCUSED WITH MORE JOBS EMPOWERS AND TARGET MARKETING THAN EMPLOYEES TO REACH FRUSTRATING TO TO ATTRACT AND NAUKRI, MONSTER OUT TO THEIR SOCIAL UNIQUE TECHNOLOGY NETWORK VIA CONNECT AND CONNECT WITH 30 ALLOWS RECRUITERS INTRANET, FACEBOOK, SOURCE MILLION TALENT TO CONNECT WITH 30 EMAIL AND SMS. RECRUITER BASED ON MILLION PASSIVE PROVEN PLATFORM CANDIDATES ON TO INCREASE HIRES BY MYPARICHAY DEMOGRAPHICS, FACEBOOK. 50% CHANGES THAT. EMPLOYER, EDUCATION SKILLS 23
    24. 24. MYPARICHAY VS. TRADITIONAL JOB BOARD MyParichay NaukriPOST JOBS YES YESTARGET CANDIDATES BY EXPERIENCE, EMPLOYER, JOB TITLE, LOCATION YES ACTIVE/PASSIVE NOCANDIDATE SEARCH YES YESActive – Logged in in the Last 10 days ACTIVE - 10 Million ACTIVE - 0.7 MillionSemi Active – Logged in the last 30 days SEMI ACTIVE -20 Million SEMI ACTIVE -1.8 mil.Passive – Not Logged in the last 30 days PASSIVE - 40 Million PASSIVE - 20 MillionCANDIDATE CAN DIRECTLY CHAT WITH your RECRUITERS YES NOJOB MICROSITE YES YESJOB MICROSITE CAN BE TARGETED BY EMPLOYER, Job TITLE, LOCATION YES NOCANDIDATES CAN SHARE OR REFER CANDIDATES FROM YOUR JOB SITE YES NOABILITY TO BUILD AND MANAGE TALENT COMMUNITY FOR EVERGREEN JOBS YES NOABILITY TO ENGAGE WITH TALENT COMMUNITY THROUGH EMPLOYEES YES NORECRUITERS CAN BUILD CANDIDATE REFERRAL NETWORK YES NORECRUITERS CAN BUILD INTRA-COMPANY RECRUITER NETWORK YES NORECRUITERS CAN CONNECT WITH FRIENDS OF THEIR REFERRAL NETWORK YES NOSOFTWARE RECOMMENDS POSSIBLE CANDIDATES WHO CAN PROVIDE REFERRALS YES NORECRUITERS CAN INVITE EMPLOYEES TO EXPAND THEIR REFFERAL NETWORK YES NO 24
    25. 25. WHAT IS MYPARICHAY LAUNCHES YOUR PRESENCE ON TO FACEBOOK. ACCESS 30 MILLION PASSIVE CANDIDATES THAT ARE ACTIVE ON MYPARICHAY AND FACEBOOK. POWERS YOUR FACEBOOK CAREER TAB SINGLE PLATFORM THAT PROVIDES YOUR EMPLOYEES AND ALUMNI CONVENIENCE OF FACEBOOK, INTRANET , SMS, EMAIL OR WEB TO GENERATE AND TRACK AND HIRE REFERRALS. ALLOWS RECRUITERS TO BUILD THEIR CANDIDATE NETWORK IS A COST EFFECTIVE FASHION. IT CAN SUPPLEMENT LINKED IN OR BE A VERY COST EFFECTIVE SUBSTITUTE INTEGRATED AND EASY TO USE RECRUITER BACKEND ATS FOR PROCESSING. BUILT-IN RELEVANCE ALGORITHM FOR MOST SUITABLE CANDIDATE (QUALITY) INDIA’S AWARD WINNING SOCIAL HIRING ENTERPRISE PLATFORM  RATED BEST TECHNOLOGY PLATFORM BY HR LEADERS TWO YEARS IN A ROW – 2011, 2010.  PROVEN TECHNOLOGY PLATFORM FOR LARGE ENTERPRISES  PROVEN SUPPORT TEAM. 25

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