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Assignment-Report on splendor plus<br />Submitted to – Ms Saba jafri<br />Submitted by – Ranjan kr. Mishra<br />Roll no-057/Pgdm  <br />INTRODUCTION:-<br />Hero Honda Splendor is a motorcycle manufactured in India by Hero Honda. It has an electronic ignition and a tubular double cradle type frame with 97.2 cc engine. It is now called Splendor Plus.<br />In 2004, Hero Honda launched the upgraded version of the Splendor, the Splendor+. This version features multi-reflector headlight, tail light and turn signal lights, and features new graphics.<br />In 2007, Hero Honda launched Hero Honda Splendor plus with major changes in body fairings and including alloy wheels and other significant improvements. Current Price of Hero Honda Splendor Plus with alloy wheel is Rs. 41,017 in Punjab. Its average mileage is 60 Km/Lt.<br />To date there have been 11 million Hero Honda Splendors sold, at a rate of one million per year making the Splendor the largest selling motorcycle in the world.<br />How comfortable is Hero Honda Splendor Plus:-<br />right0As far as comfort is concerned, all the Hero Honda Splendor Plus bikes are ultimate. Seating position is the best with flat seats for both rider and passenger. Even three people can be easily accommodated on the seat, but this is not recommended. For better visibility at night, a multi reflector halogen bulb is fitted in the headlamp. The newly added switch gear is a welcome change. This time high and low beam comes in a form of push button in place of a switch. A handy pass-light flasher is added for comfort and sporty look.<br />Market specialization: - <br />,[object Object]
Splendor plus is an affordable bike for middle class people also.
Hero Honda festivals.
Lucky draws also at certain period.
Giving discount on festivals.

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Assignment on hero honda

  • 1.
  • 2. Splendor plus is an affordable bike for middle class people also.
  • 4. Lucky draws also at certain period.
  • 5. Giving discount on festivals.
  • 10.
  • 16. Company should launch attractive models.
  • 18. Should provide accessories following Harley Davidson like jackets, helmets, gloves, etc.
  • 19. In this competitive era, innovations are not at par.CONCLUSION<br />The study taken up various aspect of the bike for the study and presented many suggestions to the company in this regard .Though all the suggestions may not be of utmost importance, there may be a suggestion, which may ignite the think – tank of the company.<br />The researcher has revealed the expectation at the customers to the company. The researcher concludes the project with the hope of it, benefiting both the company and the customer. <br />Nearly half of the respondents are satisfied with the appearance and style of the bike and its performance. It shows that the remaining percent of respondents, expect something more in this regard.<br />More than a purchase, it is the maintenance factor, which is given considerable importance. Most of there spondents are worried about high maintenance cost. So, the company should take a serious note of this issue.<br />Now-a-day customers have become highly price conscious. It is the general tendency of the customer to think about the price of the product is high. Majority of the customers opined the price of the bike to be high.<br />So, the company should register the Customer opinion, to due consideration.<br />