SOCIAL MEDIA BEST
| Communications Specialist | Office of Marketing & PR
Office of Marketing & Public Relations
Center for New Media
Public Relations M.S. from Quinnipiac University
Marketing B.S. from Central CT State University
Research concentrations in social media and crisis
Why Learn Social Media Best Practices?
Learn to craft your voice
Don’t be obsolete!
2 in 5 employers use social media to screen candidates
14.4 million people found jobs through social media last year
Sites To Try:
Vizio & About.Me
Twitter is a microblogging platform.
Users can share their thoughts, news, jokes, and information in
140 characters or less.
Twitter launched in 2006
645 million registered users as of 2013
500 million tweets per day as of 2013
Twitter is a great way to follow your friends and family, stay on
top of your field, see what celebrities are up to, and get
discounts from your favorite brands.
Instagram is an online photo-sharing and video-sharing service.
Launched in October 2010
150 million active users as of 2013
Original only available for Apple products
Expanded to Android in April 2012
Acquired by Facebook for $1 billion
Apply filters and share on a variety of social media sites
Create and share 15 second videos
Instagram can only be used on mobile
devices, though you can view people’s
feeds through instagram.com.
Notification tab is where you see when
a user likes or comments on your
photo, @mentions you in a
comment, or follows you.
Pinterest is a pinboard-style photo-sharing website.
Pinterest users can upload, save, sort and manage
images, known as pins, and videos through collections known
Launched as a closed beta in March 2010
25 million unique users as of 2013
Third largest social media site behind Facebook and Twitter.
Tumblr is a short-form blogging platform where you can post
many different kinds of content to a personalized blog.
With Tumblr, you can upload text posts, images, videos,
quotes, or links.
Launched in February 2007
152 million users as of 2013
Purchased by Yahoo in 2013 for $1.1 billion
Set up a queue
Follow your interests
Show off your work
LinkedIn is the world’s largest social network for professionals.
Launched in May 2003
259 million registered users in 200 countries
Users can search for jobs, join work-related groups, and submit
Things to Do TODAY
Post a Profile Picture
Include Coursework and Extracurriculars
Show Off Your Schoolwork
Ask Professors or Advisors for Recommendations
Connect With Industry Leaders
Ask Questions in LinkedIn Groups
Want to Learn Even More About Social Media?
Sign up for COM*120 Social Media this summer & fall!
5/27-8/6 Mondays & Wednesdays 5:30-7:25 pm
After taking this course, you will be able to:
- Identify major social media platforms & the role they play
- Create content for various social media platforms
- Use social media strategically
- Have an online presence for your job search