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Liw Presentation

  1. 1. Gamercize at Chamberlayne Leisure Centre, Southampton<br />Jon Randall<br />Facility Manager<br />Chamberlayne Leisure Centre <br />Southampton City Council<br />
  2. 2. Gamercize at Chamberlayne Leisure Centre<br />Agenda….<br /><ul><li>A brief introduction to Chamberlayne Leisure Centre
  3. 3. Gamercize launch at Chamberlayne Leisure Centre
  4. 4. Tackling obesity and increasing participation – National Indicators and Local Area Agreement Targets
  5. 5. The recent growth in participation from 11-15 year olds
  6. 6. The potential for exergaming at Chamberlayne Leisure Centre</li></li></ul><li>Gamercize at Chamberlayne Leisure Centre<br />Chamberlayne Leisure Centre<br /><ul><li>Opened in April 2000
  7. 7. Partly Funded by National Lottery
  8. 8. Dryside Leisure Venue
  9. 9. IFI (Inclusive Fitness Initiative) Accredited Site
  10. 10. Community orientated leisure venue
  11. 11. Awarded ‘excellent’ status by Quest in Feb 2007 scoring 86%
  12. 12. Forms one of the 9 Council owned leisure venues across the city</li></li></ul><li>Gamercize Gym Pod Launch at Chamberlayne Leisure Centre<br /><ul><li> Launched in February 2008
  13. 13. Received local, regional and national press coverage
  14. 14. Kids from the Chamberlayne Holiday Club were the first to try the machine and meet ex Southampton Footballer, Nathan Dyer</li></li></ul><li>Gamercize Gym Pod Launch at Chamberlayne Leisure Centre<br /><ul><li> Eye Catching
  15. 15. Innovative
  16. 16. User friendly
  17. 17. Manoeuvrable
  18. 18. Fun! </li></li></ul><li>Gamercize at Chamberlayne LeisureCentre<br /><ul><li>Launch was featured on BBC South Today
  19. 19. Innovative initiative provided the venue with great press coverage</li></li></ul><li>Our Partnership with Gamercize….<br /><ul><li>Supply and maintain the Gym Pod
  20. 20. Send the latest Xbox 360 Games
  21. 21. Potential retail of Gamercize Products at Chamberlayne
  22. 22. Gamercize support various initiatives such as Access Football and the Youth Fitness Academy</li></ul>Gamercize at Chamberlayne Leisure Centre<br />
  23. 23. http://www.sportengland.org/research/active_people_survey/national_indicator_8.aspx<br />Tackling Obesity & Increasing Participation<br /><ul><li>National Indicator 8 (NI8)
  24. 24. National indicator for adult sport and active recreation
  25. 25. Measured by Sport England’s Active People Survey
  26. 26. % of the adult population (age 16 years and over) in a local area who participate in sport and active recreation, at moderate intensity, for at least 30 minutes on at least 12 days out of the last 4 weeks </li></ul>Gamercize at Chamberlayne Leisure Centre – The targets….<br />
  27. 27. Gamercize at Chamberlayne Leisure Centre – The targets….<br />Tackling Obesity & Increasing Adult Participation<br /><ul><li>National Indicator 8 (NI8) (2006/07 Stats)
  28. 28. Nationally, 21% of adults complete 3 x 30min
  29. 29. South East, 23% of adults complete 3 x 30min
  30. 30. Southampton, 21.7% of adults complete 3 x 30 min
  31. 31. Our Target = 22.7%</li></li></ul><li>Gamercize at Chamberlayne Leisure Centre – The targets….<br />NI56 of our Local Area Agreement (3 year partnership with government and key partners to promote a healthier nation) is concerned with Child Obesity. <br />2006-07 – 16.9% Year 6 Obese baseline<br />2007-08 – 18.6% Year 6 Obese<br />2007-08 – Local Area Agreement target = 16.5%<br />
  32. 32. Using Gamercize to help tackle the problem…..<br /><ul><li>Gamercize is fun, innovative and unique
  33. 33. The Gym Pod is accessible and user friendly for all ages and users</li></ul> Here is what the users have to say……..<br /><ul><li>INSERT VIDEO (DAILY ECHO)</li></ul>Gamercize at Chamberlayne Leisure Centre<br />
  34. 34. The Youth Fitness Academy….<br /><ul><li>Aims to increase physical activity for 11-15 year olds
  35. 35. Launched in ??
  36. 36. Won £12,500 Silver Award through the Norwich Union Community Sport Fund project in 2008
  37. 37. Sponsored by major building maintenance company CLC Group
  38. 38. Created through liaison with the kids for the kids
  39. 39. Gamercize were present at the recent Youth Fitness Academy Open Days</li></ul>Exergaming and our target market….<br />
  40. 40. Exergaming and our target market….<br />The Recent Growth of the Participation from 11-16yrs<br /><ul><li> DCMS Free Swimming initiative launched across Southampton City Council Venues on 1st April 09
  41. 41. Year to date figures for 11-16 year old attendance has already surpassed 08/09 figures</li></li></ul><li>The potential……<br /><ul><li>Currently 6500 users on our database aged 11-15 years
  42. 42. Exergaming can encourage kids to participate in an extra 30 minutes of physical activity
  43. 43. Free Swimming has increased participation and new users - exergaming can utilise this market
  44. 44. Youth Fitness Academy’s Norwich Union Funding could be invested in exergaming products
  45. 45. Chamberlayne’s Holiday Club to market the Nintendo Wii and Gamercize </li></ul>Exergaming and our target market….<br />
  46. 46. What about Exergaming National Indicator 8? (Adult Participation)<br /><ul><li>Chamberlayne aim to promote exergaming to the following demographics:
  47. 47. 50+ users – Nintendo Wii and Gamercize sessions
  48. 48. Disabled Users – Gamercize sessions </li></ul>Exergaming and our target market….<br />
  49. 49. Questions to be answered…..<br /><ul><li>Will exergaming increase 11-15yrs participation in physical activity across Southampton Leisure Venues/Nationally?
  50. 50. What can exergaming do to help us attain our Local Authority Agreement Targets, especially National Indicator 8?</li></ul>Gamercize at Chamberlayne Leisure Centre<br />
  51. 51. Some Ideas which will enhance participation….<br />Partnership Work<br /><ul><li>Build links with:
  52. 52. Schools & Colleges
  53. 53. Sports Clubs
  54. 54. Sports Development Units
  55. 55. Leisure Centres
  56. 56. National Governing Bodies
  57. 57. 50+ Groups
  58. 58. Disabled Groups – Quote Access Football</li></ul>Gamercize at Chamberlayne Leisure Centre<br />
  59. 59. Summary…. <br /><ul><li>Chamberlayne Leisure Centre appreciate the benefits of exergaming to our customers
  60. 60. More evidence is required to highlight a positive correlation between exergaming and an increase in participation in physical activity towards the National Indicators
  61. 61. Exergaming can only benefit from forming new partnerships
  62. 62. One thing is for sure – those who use the Gamercize love it! </li></ul>Gamercize at Chamberlayne Leisure Centre<br />

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