1. RURAL MARKETING ASSIGNMENT
This assignment consists of two set of questions. All marketing students are required to select
only one set given below.
SET I
1. A sound agricultural marketing system leads to a greater volume of marketed
surplus. Comment
2. An efficient agricultural marketing system can bring about substantial reduction
in marketing cost. Discuss
3. An efficient agricultural marketing system is an effective instrument for breaking
the vicious circle of rural poverty. Discuss
4. On what basis can agricultural markets be classified?
5. Explain the problem of “defective preparation for marketing” with reference to
Agricultural marketing in India.
6. How does the lack of organization among cultivators affect the process of
agricultural marketing?
7. What are ‘storage functions’ in an agricultural market?
8. List out the sources of income for a Regulated Agricultural Market.
SET II
1. Explain the problem of adulteration in the context of agricultural marketing in
India.
2. How does the absence of grading and standardization effect agricultural
marketing in India?
3. How does the problem of the absence of marketing intelligence manifest itself in
the agricultural markets in India?
4. How does the lack of transportation facilities become a problem in agricultural
marketing?
5. Why is the lack of storage facilities such a big problem in agricultural marketing?
6. What are the functions of a regulated market?
7. Explain the concept of cooperation with respect to agricultural marketing.
8. What are the basic requirements of an ‘Ideal Storage System’?