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Schools of business and adm+tourism
 

Schools of business and adm+tourism

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  • Ajatuksena painottaa kahta asiaa: 1) bisneksen edistäminen pohjoisilla alueilla ja 2) matkailu
  • Tarkoitus kuvata Suomen Lapin olosuhteita. Näissä olosuhteissa bisneksen pyörittäminen on hieman erilaista kuin suurissa keskuksissa. On osattava tottakai markkinoita, mutta erityisesti on ymmärrettävä logistiikan merkitys liiketoiminnalle. Haasteena on tavoittaa mahdolliset asiakkaat ja osattava myydä heille. Ja myytävät tuotteet/palvelut tulee olla oikeanlaisia, pohjoiset olosuhteet huomioon ottavia. Em. syistä liiketalouden koulutuksessa panostetaan erityisesti eBUsinekseen. Tämä kuva on myös perustelua IBSille. IBSin fokus on ymmärtää pohjoiset olosuhteet ja liiketoiminnan mahdollisuudet siellä. Seuraava kalvo kuvaa IBSin fokusta.
  • Idea: to gather experts of tourism research and education together to build a powerfull and innovative learning environment for students and businesses + research Working with close connection with working life.
  • For students also Master degree in tourism – the only such degree in Finland
  • Tutkimuksen osalta merkityksellistä on tutkimusalueiden esittely. Nämä eivät vielä näy kovin vahvasti maratan opetussisällöissä, mutta tulevaisuudessa näkyvät.
  • Three focal areas in the tourism research Turvallisuus tulee olemaan tärkeässä roolissa tulevaisuuden maratan opetussisällöissä. Erinomaisen merkityksellistä on viranomaisyhteistyön rakentaminen ja meidän rooli siinä. Tavoitteena Suomen turvallisin matkailualue. Lähitulevaisuuden tavoitteena matkailun turvallisuuden normisto. Tässä mennään kansainväliselle tasolle. Ennakointi: Ei tehdä itse ennakointia, vaan kerätään tutkittua tietoa ja saatetaan tietoa elinkeinon ja opetuksen käyttöön. Yhtenä merkittävänä asiana on tiedon popularisointitavoite  tutkimustieto sellaiseen muotoon, että elinkeinon on helppo sitä hyödyntää. Viimeinen laatikko on merkitty tuotekehitykseksi, mutta matkailussa kysymys on palveluiden tuotteistamisesta. Lähtökohtana meidän toiminta-alueen tarjoamat mahdollisuudet luoda uusia tuotteita ja palveluita. Lähtökohta tutkimuksessa ei siis ole asiakaslähtöisyys vaan aluelähtöisyys. Tämä näkyy jo nyt maratan sisällöissä, opiskelijat erittäin vahvasti mukana.

Schools of business and adm+tourism Schools of business and adm+tourism Presentation Transcript

  • Rovaniemi University of Applied Sciences – profile and focal areas
    • Rovaniemi University of Applied Sciences functions as an influential multidisciplinary operator in the north by focusing on the development of tourism and conditions that affect tourism.
    Doing business in North Tourism
  • LAPLAND
    • Geograph y:
    • northernmost region of Finland
    • - total land area 100 000 km2
    • - share of Finland’s total land area 30%
    • - international region bordered by Sweden, Norway and Russia
    • - 5 airports, 2 sea harbours , railways to east and northwest Lapland, 13 border-crossing points
    • - temperature in February -14 C
    • Population :
    • population 184 000
    • - strong depopulation in last decade
    • - share of Finland’s population 3,5 %
    • population density only 2 inhabitants/km2
    • Finland 16,8 inhabitants/km2
    • regional capital: City of Rovaniemi 60 000 inhabitants
  • Degree Programme in Innovative Business Services (IBS)
    • educates specialists and experts for a variety of jobs in northern business environment
    • is designed for those, who wish to develop their skills in creating business opportunities in the European North: Scandinavia, other Baltic Sea region countries, Barents and other geographical areas of the Arctic Region
    • focuses on developing know-how for innovative business service opportunities especially in SME´s operating in northern and peripheral areas
    • Bachelor of Business Administration
    • 210 ECTS, 3,5 years
  • Lapland Institute for Tourism Research and Education
  • Lapland Institute for Tourism Research and Education
      • formed year 2009 by tourism education and research experts at
        • University of Lapland (master and doctor level),
        • Rovaniemi University of Applied Sciences (BA level) and
        • Lapland Vocational College (upper secondary level)
      • The operations are supported by the Learning Centre of Eastern Finland, the Kemi-Tornio Municipal Federation of Education (Lappia) and the tourism expertise in the Educational Centre of Sámi Area and the special expertise in the Lapland Centre of Expertise for the Experience Industry (LEO)
      • part of Lapland University Consortium
  • Backgrounds - to meet the needs
    • The Institute has been created to meet the needs in the tourism expertise sector:
      • For students it provides
        • continuum from the upper secondary level to the doctorate level
        • contact to firms
        • modern learning environment
        • participation in joint development projects and services
      • For researchers it provides international scientific communities and cooperation networks
      • For firms it provides resources for cooperation with the business life, innovative joint R&D-projects and services
      • For educational organisations and authorities to develop education and research in the field of tourism
  • Research
    • Tourism is one of the fastest growing economic sectors in the world
    • Tourism as an industry, form of consumption, and part of human welfare
    • Basic research, applied research and R&D
    • Scientific journal publication activity and popularisation of science
    • Expertise on
      • arctic tourism
      • sustainability tourism business
      • forest recreation and nature tourism
      • tourism as work
      • tourism foresight
      • safety in tourism
  • Sustainable business SAFETY Safety and risk management based on a comprehensive understanding about safety TOURISM FORESIGHT Extensive and network-oriented expertise to tourism business PRODUCT DEVELOPMENT Comprehensive product development ADDED VALUE: Foresight in business culture Strong development networks Approach based on business life Expertise brought along by research and education
  • Degree Programme in Tourism for international student
    • to compete for career positions in the tourism sector in Finland or abroad (firms and organisations), or to become independent entrepreneurs
    • 210 ECTS, 3,5 years
    • Bachelor of Hospitality Management
  • Added value
    • Business life
      • skilled professionals
    • Student
      • versatile studies, extensive expertise, expert lectures
      • new studying environments and ways of studying
      • participation to multidisciplinary projects
      • close cooperation with the business life
    • Researcher
      • international research projects
      • an international research network
    • Educational institutes
      • quality of teaching/research
      • sharing the resources
      • critical mass, study places, resources
      • quality, status
  • Thank you
    • Päivi Mastosaari
    • Director, M.Sc. (Econ)
    • +358 20 798 5731
    • [email_address]