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Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
Azure Overview Arc
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Azure Overview Arc

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  • Update storage graphic here with drives
  • One of the company’s solutions is PolicyPortal, developed to help organizations manage and protect PCs both inside and outside Active Directory domains. The application generated a lot of interest from customers. However, the solution was designed to be hosted, so it took a long time to set up with hosting service providers. This led to higher infrastructure costs and delays in closing agreements with customers.
  • Has a set of frontend servers and location servers on the back end – turn out a visual of where you are at any timeWas running on Amazon; Glympse moved this on to the platform ; SQL on the back-end ; silverlightThis is data Tracking solutions solution already existed in a hosted environment. Glympse moved the solution to the cloud, using google maps,
  • Transcript

    • 1. Raj Ramabadran
      Platform Strategy Advisor
      Developer & Platform Evangelism
      Raj.Ramabadran@microsoft.com
      Blog: http://rajramabadran.wordpress.com
    • 2. Objectives
    • 3. Challenges Facing Today’s Enterprise
      1
      Cutting Cost and Lowering Capex
      Infrastructure uses up valuable IT resources
      40% CIOs plan to cut IT budgets
      2
      Driving value for the business with tight IT budgets
      Leveraging and extending past IT investments to provide future value
      72% CIOs have cut or plan to cut discretionary IT projects*
      “Live with what we have”
      3
      4
      Maintaining security while increasing access and transparency internally and externally
      Many data centers are a limitation
      59% of surveyed CIOs view security and datacenter efficiency as “must do” projects
      5
      Finding the right transformative capabilities across the enterprise: cloud computing, data-center strategies, SaaS, mobility, IT automation ?
      6
      Top Projects: SaaS, VoIP, Green IT, Web 2.0 and outsourcing
      Source: CIO Magazine, October 21, 2008, “Cloud Computing Survey: IT Leaders See Big Promise, Have Big Security Questions”
    • 4. Challenges Building Apps
      • # of users? After 1 month? 6 months? 1 yr?
      • 5. Capacity? Servers? Bandwidth? Storage?
      • 6. How do you scale up or down over time?
      • 7. How can you handle peak loads?
      • 8. How do you provide high availability?
      • 9. What are the upfront capital costs?
      • 10. How quickly can you go live?
      • 11. How do you reduce your operations costs
    • Cloud Computing Considerations
      Fundamentals
      Scale
      Out
      Automated Service Management
      High Availability
      Multi-Tenancy
      Considerations
      Off Premises
      On Premises
      Location
      Homogeneous
      Heterogeneous
      Infrastructure
      CapEx
      OpEx
      Business model
      Own
      Lease/Rent
      Ownership
      Self
      Third Party
      Management
    • 12. And in a non-cloud view, there are inefficiencies
      Allocated IT-capacities
      Load Forecast
      “Under-supply“ of capacities
      “Waste“ of capacities
      Fixed cost of IT-capacities
      IT CAPACITY
      Barrier for
      innovations
      ActualLoad
      TIME
    • 13. However, in a cloud view
      Load Forecast
      Allocated IT capacities
      No “under-supply“
      IT CAPACITY
      Reduction of “over-supply“
      Possible reduction of IT-capacities in case of reduced load
      Reduction of initial investments
      ActualLoad
      Time
    • 14. IT as a Service
      Private
      (On-Premise)
      Infrastructure
      (as a Service)
      Platform
      (as a Service)
      You manage
      Applications
      Applications
      Applications
      You manage
      Runtimes
      Runtimes
      Runtimes
      Security & Integration
      Security & Integration
      Security & Integration
      Managed by vendor
      Databases
      Databases
      Databases
      You manage
      Servers
      Servers
      Servers
      Managed by vendor
      Virtualization
      Virtualization
      Virtualization
      Server HW
      Server HW
      Server HW
      Storage
      Storage
      Storage
      Networking
      Networking
      Networking
    • 15. Introducing the Windows Azure
      Windows Azure is an internet-scale cloud services platform hosted in Microsoft data centers around the world, proving a simple, reliable and powerful platform for the creation of web applications and services.
    • 16. Software + Services
      Client
      PC
      Phone
      TV
      Tools and Cross-Platform Support
      Server
      Cloud
    • 17. Windows Azure Platform
      Application
      Marketplace
      Information Marketplace
      Personal Data Repository
      Application Services
      Workflow Hosting
      Distributed Cache
      Services Hosting
      Frameworks
      Claims-Based Identity
      Federated Identities
      Secure Token Service
      Declarative Policies
      Security
      Composite Applications
      On-Premise Bridging
      Service Bus
      Connectivity
      Transact-SQL
      Data Synchronization
      Relational Database
      ADO.NET, ODBC, PHP
      Data
      C / C++
      Compute
      Win32
      VHD
      Unstructured Data
      Blobs
      Message Queues
      Distributed Filesystem
      Content Distribution
      Storage
    • 18. Windows Azure Platform
      Application Services
      “Dublin”
      “Velocity”
      Frameworks
      “Geneva”
      Security
      Access Control
      Project “Sydney”
      Connectivity
      Service Bus
      SQL Azure Data Sync
      Data
      Compute
      Table Storage Service
      Blob Storage Service
      Queue Service
      Xdrive
      CDN
      Storage
    • 19. Defining the Web and Worker Roles
      WEB ROLE
      WORKER ROLE
      Interacts with end-user
      or web services
      Handles incoming
      HTTP/HTTPS requests
      Develop with Microsoft and
      non-Microsoft tools:
      ASP.NET, WCF, other .NET tools
      Java, PHP, etc.
      Does not accept
      incoming requests
      Initiates their own requests
      for data or tasks from
      the queue
      Similar to a "batch job"
      or Windows service
    • 20. Defining Windows Azure Architecture
      The Fabric Controller communicates with every server within the Fabric. It manages the Windows Azure operating system, monitors every application, decides where new applications should run – optimizing hardware utilization.
    • 21. Service Management is performed by the Fabric Controller, which controls all the resources within the data center. The Fabric Controller deploys your service and monitors the overall health of the fabric.
      Security and Control State-of-the-art physical security processes combined with strictly controlled OS access model. Data is replicated in multiple fault domains in location selected by the customer.
      Virtualized Computation provides massive application scalability. Customers can build a combination of web and worker roles. Those roles can be replicated as needed to scale the applications and computational processing power.
      Storage Services allow customers to scale to store large amounts of data – in any format – for any length of time, only paying for what they use or store.
      State-of-the-art data centers located around the world. Host your applications and data securely, accessible from everywhere you allow.
      Windows Azure Automates the Management of Your IT Resources
    • 22. Service Management in Windows Azure
      GOAL: Automated application management and control
      Fabric: The collection of servers
      Multiple VMs per server
      Each VM runs customized Hypervisor Windows Server 2008
      Choose from four different VM sizes, based on your application needs
      Fabric Controller performs service management
      You tell it what to do—it figures out how
      Automatically scale up, scale down, update or roll application back to a previous version
      Simple system management and deployment APIs
      =Fabric Agent
    • 23. Developing Applications for Windows Azure
      Familiar Developer Experience
      Designed for Interoperability
      Proven Microsoft Technologies
      • Development: Visual Studio integration, offline cloud simulation
      • 24. Maintenance: Local debugging, APIs for logging
      • 25. Management: APIs for deployment management
      • 26. SOAP and REST protocols
      • 27. XML file formats
      • 28. Commitment to support Java, PHP, Python and other popular programming languages
      • 29. Visual Studio, ASP.NET, SQL Azure integration
    • Scalable Web Application with Worker Role Hosted inventory management integrated with retail POS terminals
      Scalable Web Regulatory document and imaging archiving
      On-Premises Application and Cloud Storage
      Hosting output of 3D design and rendering process in the Cloud
      Migration of Legacy Applications
      Move legacy applications to Windows Azure without re-architecting the infrastructure
      Windows Azure Computational Power
      • High Performance Computing (HPC)
      • 30. Scientific computation
      • 31. Large-scale data mining
      Example Use Cases
    • 32. Deployment Options
      Move Applications to the Cloud
      Extend Applications to the Cloud
      Store Data in
      the Cloud
      Create New Solutions by Combining
      Cloud Services
      Create New
      Cloud Services
    • 33. Purchasing Options
      SUBSCRIPTION
      CONSUMPTION
      VOLUME LICENSING
      “Pay as you go and grow”
      Available at launch
      “Coordinated purchasing”
      Planned for launch
      “Value for a commitment“
      Select offers at launch
      • Low barrier to entry and flexibility
      • 34. Optimized for cloud elasticity
      • 35. Discounts for commitment
      • 36. Plans for payment predictability
      • 37. Unified purchasing through EA
      • 38. Introduction to volume discounts
    • Windows Azure Pricing Meters
      Elastic, scalable, secure, & highly available automated service platform
      Storage
      Per GB stored & transactions
      Blob & table $0.15 / GB
      Storage Access = $0.10 / 100K Transactions
      Compute:
      Per Service Hour
      Starting at $0.12/service hour +
      Variable instance sizes
      Bandwidth
      Per GB transfer in or out of a datacenter
      US/EU Bandwidth = $0.10 in / $0.15 out / GB
      Asia Pacific = $0.30 in / $0.45 out / GB
    • 39. Next Steps
      1
      Sign up at the Windows Azure platform
      developers’ portal: http://www.windowsazure.com
      Windows Azure access
      Developer tools
      White papers
      Sample applications
      Plan pilot applications
      Learn more at Microsoft’s Channel 9 Learning Centers
      2
      3
    • 40. Thank you
      Snap my Vcard get free app for your phone at:
      http://www.microsoft.com/tag/
      © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
      The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
    • 41. Thank you
      Snap my Vcard get free app for your phone at:
      http://www.microsoft.com/tag/
      © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
      The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
    • 42. Business Need:
      Recently, Epicor has sought to respond to customer demands for reliable, cost-effective Internet-based applications that also connect with on-premise ERP capabilities.
      Case Study:
      Solution:
      Shortly after its introduction to Azure, Epicor decided to migrate Epicor Enterprise Search, an Internet search experience application included with its ERP suite. To migrate the search application to Azure, Epicor replaced the SQL Server portion of the application with Azure data services
      Company Profile:
      Epicor, headquartered in Irvine, California, provides integrated enterprise resource planning (ERP) software solutions to more than 20,000 customers in 140 countries. Founded in 1984, Epicor is a Microsoft® Gold Certified Partner and the world’s sixth-largest independent software vendor. The organization, which has more than 3,000 employees who work in 50 global offices, had revenues of U.S.$429 million in fiscal year 2007.
      Benefit:
      With Azure, Epicor can cut costs, provide a range of Internet-based services, and extend existing developer skills, all to deliver better experiences to customers.
      "Because this application is developed and managed on Azure, our customers can get an Internet search experience for their critical business data more easily and without requiring additional internal servers outside the firewall.”
      —Erik Johnson, Senior Director of
      Product Research, Epicor
    • 43. Business Need:
      One of the company’s solutions is PolicyPortal, developed to help organizations manage and protect PCs inside and outside Active Directory domains. However, the solution was designed to be hosted, so it took a long time to set up with hosting service providers. This led to higher infrastructure costs and delays in closing agreements with customers.
      Case Study:
      Solution:
      PolicyPortal uses Azure services to automatically enforce Group Policy settings on machines that are temporarily or permanently disconnected from Active Directory.
      Company Profile:
      FullArmor helps large organizations manage their IT user policy and endpoint security with solutions based on Microsoft® products and technologies.
      A Boston-based Microsoft Gold Certified Partner, FullArmor targets large organizations such as Boeing, the Federal Bureau of Investigation, Eli Lilly, Wal-Mart, and Bank of America, and it has a customer base of more than 5 million users and 1,500 organizations worldwide.
      Benefit
      Drivers:
      By moving to Azure, FullArmor was able to reduce the costs of customer provisioning and meet their growing infrastructure requirements on an as-needed basis.
      “We were able to move the application quickly because our original version of PolicyPortal was written purely in managed code using ASP.NET. As a result, about 80 percent of the code could be migrated without any changes being required in order to work in the Azure environment.”
      — Danny Kim, CTO, FullArmor
    • 44. Solution:
      Location-aware service and application platform hosted on Windows Azure
      IIS 7.0, Bing Maps, Silverlight 3.0,
      Focus on online solutions for connecting people, locating and sharing resources.
      Case Study:
      Smartphones
      Company Profile:
      Glympse is a start-up, founded in March 2008, delivering a new class of location sharing service that visually shows a user’s location in a dynamic map, updated in real-time.
      Benefit
      Drivers:
      Interoperability: MySQL, Google Maps
      Service management: scale capacity up& down as needed
      Persistent storage for track data
      Multiple Datacenters
      Locationdata servers
      Front-ends
    • 45. Business Need:
      The City of Chicago needed to build an interactive map for an annual event “Taste of Chicago”, one of the largest events the city hosts every year with 3 million visitors and estimates site traffic of 50k hits per day. The customer had less than 2 weeks time to complete the project and had no on-premise infrastructure to host the solution.
      Case Study:
      Solution:
      Microsoft Silverlight 2.0 front end providing provide deep zoom capability and map overlay of vendor information, live alerts for event notification via text messaging, hosted on Windows Azure.
      Company Profile:
      West Monroe Partners is a full service business and technology consulting firm with seven offices in the US and Canada, headquartered in Chicago.
      Benefit
      Drivers:
      Quick to Market
      Focused resources on developing application vs. infrastructure
      Streamlined process
      Reliable and scalable
      “Our development team gave overwhelming feedback that the learning curve was extremely shallow allowing us to develop and deploy the solution in Azure in 2 weeks.”
      — Eric Brown, WestMonroe Partners

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