Presentation of BI's new media development and journalism education made to Russian journalism educators visiting BI 2. March 2010.

1. Matching journalism education
with changes in the media
Ragnhild Kr. Olsen
Assistant professor
BI

2. BIs new Bacherlor‐program in media
development and journalism
• Updating BIs journalism education to meet the
changes in the media business and the requirements
of modern news operations.
• Empower the students in the new media landscape:
– indepth understanding of the game changers and driving
forces of the media development.
– thourough journalist training for web and print.
• Bridging journalism, media management and media
economy competencies at BI.

3. Three focus areas:
• Print and web journalism
• General economy and media economy
• Journalistic innovation and entrepreneurship
Photo: Meta Mago , CC licence

4. First year
1. term 2. term
Finance and controlling Consumer behaviour
The business unit (intro) Macro economy
Organisational behavious and
Marketing management
News journalism Statistics
Second year
3. term 4. term
Method and data analysis Controlling
Investigative journalism Feature and storytelling
Media econonomy and development Journalistic innovation and entrepreneurship
Choice Choice
Third year
5. term 6. term
Strategi
Journalistic projects Bachelor assignment
The new media market
Internship Operative newsroom management

7. Train accident in Belgium. @cdrik
provides the world with the first
pictures from the site.

15. The sources will fill in where we
used to need journalists
Everyone is now a journalist.
You'll see an explosion in your
craft, but it will cease to be a
profession.
Dave Winer
Foto: Josh Bancroft – CC‐licence

16. What happens to the gatekeeper?
”The professional longer
journalist can no
justify a role simply
processing content from
source to consumer
Paul Bradshaw
onlinejournalismblog
Photo: a4gpa ,CC-licence

17. Twitter has killed breaking news and
that is a good thing. Now journalism (on
the web) must refocus and concentrate
on value added journalism

23. Jeff Jarvis, CUNY april 2008

24. Jeff Jarvis, CUNY april 2008

25. Jeff Jarvis, CUNY april 2008

26. Truth Dialogue
Integrity Speed
Watchdog
Diversity
Relevance
Presentation

27. Journalists must deliver more than information…

28. Journalists must deliver more than information…
…They must do journalism
Collect, fact check, analyse

29. The trusthworthy path finder
Foto: Fengschwing CC lisn

30. Journalists must deliver more than information…
…They must do journalism
Collect, fact check, analyse
Investigate, challenge, guard

31. The dilligent
watchdog
Photo: jack berry CC-lience
” It’s the privilege of the press to inform about what is
going on in society and reveal shortcomings and
problems that need to be remedied.
Code of Conduct,
Point 1.4

32. Journalists must deliver more than information…
…They must do journalism
Collect, fact check, analyse
Investigate, challenge, guard
…in partnership with the users
Conversate, coodinate, guide

33. The enganged sheperd
Photo by: Roby Ferrari under CC licence

34. The modern journalist’s role needs to move
above the content
Readers can access commercial and official sources online.
Some journalists, then, need to collate , synthesise and verify
reaction from the blogosphere and other sources. They need to
interrogate sources more, to challenge assertions more, and to
investigate stories that are going unreported.
Readers can produce opinion, analysis and reporting online.
Some journalists, then, need to develop a community
management role, to manage content – to bring together
bloggers and sources, to set up aggregation, submission and
collaboration systems, and to crowdsource stories that would
otherwise be impossible to cover.
Paul Bradshaw, onlinejournalismblog

36. ’Brain’

37. ’Voice’

38. ’Ear’

39. ’Accidental
journalist’

42. ’Value
adder’

44. ’Crowd’

46. Contact details:
Ragnhild Kr. Olsen
+47 46410617
Ragnhild.k.olsen@bi.no
ragnhildo@gmail.com
Ragnhildo on Twitter
Ragnhildo/wordpress