Matching journalism education
 with changes in the media
        Ragnhild Kr. Olsen
        Assistant professor
          ...
BIs new Bacherlor‐program in media 
     development and journalism
• Updating BIs journalism education to meet the
  chan...
Three focus areas:
• Print and web journalism
• General economy and media economy
• Journalistic innovation and entreprene...
First year
1. term                      2. term
Finance and controlling      Consumer behaviour
The business unit (intro) ...
Train accident in Belgium. @cdrik
provides the world with the first 
pictures from the site.
The sources will fill in where we 
used to need journalists

Everyone is now a journalist. 
You'll see an explosion in you...
What happens to the gatekeeper?

”The professional longer 
 journalist can no
  justify a role simply
  processing content...
Twitter has killed breaking news and
that is a good thing. Now journalism (on
the web) must refocus and concentrate
on val...
Jeff Jarvis, CUNY april 2008
Jeff Jarvis, CUNY april 2008
Jeff Jarvis, CUNY april 2008
Truth         Dialogue


Integrity      Speed


Watchdog


Diversity


Relevance


Presentation
Journalists must deliver more than information…
Journalists must deliver more than information…



 …They must do journalism
 Collect, fact check, analyse
The trusthworthy path finder




                     Foto: Fengschwing CC lisn
Journalists must deliver more than information…



 …They must do journalism
 Collect, fact check, analyse

 Investigate, ...
The dilligent
                                                          watchdog


                            Photo: jack...
Journalists must deliver more than information…



 …They must do journalism
 Collect, fact check, analyse

 Investigate, ...
The enganged sheperd




                 Photo by: Roby Ferrari under CC licence
The modern journalist’s role needs to move 
            above the content
Readers can access commercial and official sourc...
’Brain’
’Voice’
’Ear’
’Accidental 
 journalist’
’Value 
adder’
’Crowd’
Contact details:
Ragnhild Kr. Olsen
+47 46410617
Ragnhild.k.olsen@bi.no
ragnhildo@gmail.com
Ragnhildo on Twitter
Ragnhildo...
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
Matching journalism education with changes in the media
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Matching journalism education with changes in the media

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Presentation of BI's new media development and journalism education made to Russian journalism educators visiting BI 2. March 2010.

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Matching journalism education with changes in the media

  1. 1. Matching journalism education with changes in the media Ragnhild Kr. Olsen Assistant professor BI
  2. 2. BIs new Bacherlor‐program in media  development and journalism • Updating BIs journalism education to meet the changes in the media business and the requirements of modern news operations. • Empower the students in the new media landscape: – indepth understanding of the game changers and driving  forces of the media development. – thourough journalist training for web and print. • Bridging journalism, media management and media  economy competencies at BI.
  3. 3. Three focus areas: • Print and web journalism • General economy and media economy • Journalistic innovation and entrepreneurship Photo: Meta Mago , CC licence
  4. 4. First year 1. term 2. term Finance and controlling Consumer behaviour The business unit (intro) Macro economy Organisational behavious and  Marketing management News journalism Statistics Second year 3. term 4. term Method and data analysis Controlling Investigative journalism Feature and storytelling Media econonomy and development Journalistic innovation and entrepreneurship Choice Choice Third year 5. term 6. term Strategi Journalistic projects Bachelor assignment The new media market Internship Operative newsroom management
  5. 5. Train accident in Belgium. @cdrik provides the world with the first  pictures from the site.
  6. 6. The sources will fill in where we  used to need journalists Everyone is now a journalist.  You'll see an explosion in your  craft, but it will cease to be a  profession. Dave Winer Foto: Josh Bancroft – CC‐licence
  7. 7. What happens to the gatekeeper? ”The professional longer  journalist can no justify a role simply processing content from  source to consumer Paul Bradshaw onlinejournalismblog Photo: a4gpa ,CC-licence
  8. 8. Twitter has killed breaking news and that is a good thing. Now journalism (on the web) must refocus and concentrate on value added journalism
  9. 9. Jeff Jarvis, CUNY april 2008
  10. 10. Jeff Jarvis, CUNY april 2008
  11. 11. Jeff Jarvis, CUNY april 2008
  12. 12. Truth Dialogue Integrity Speed Watchdog Diversity Relevance Presentation
  13. 13. Journalists must deliver more than information…
  14. 14. Journalists must deliver more than information… …They must do journalism Collect, fact check, analyse
  15. 15. The trusthworthy path finder Foto: Fengschwing CC lisn
  16. 16. Journalists must deliver more than information… …They must do journalism Collect, fact check, analyse Investigate, challenge, guard
  17. 17. The dilligent watchdog Photo: jack berry CC-lience ” It’s the privilege of the press to inform about what is  going on in society and reveal shortcomings and  problems that need to be remedied. Code of Conduct,  Point 1.4
  18. 18. Journalists must deliver more than information… …They must do journalism Collect, fact check, analyse Investigate, challenge, guard …in partnership with the users Conversate, coodinate, guide
  19. 19. The enganged sheperd Photo by: Roby Ferrari under CC licence
  20. 20. The modern journalist’s role needs to move  above the content Readers can access commercial and official sources online.  Some journalists, then, need to collate , synthesise and verify reaction from the blogosphere and other sources. They need to  interrogate sources more, to challenge assertions more, and to  investigate stories that are going unreported.  Readers can produce opinion, analysis and reporting online.  Some journalists, then, need to develop a community  management role, to manage content – to bring together  bloggers and sources, to set up aggregation, submission and  collaboration systems, and to crowdsource stories that would  otherwise be impossible to cover. Paul Bradshaw, onlinejournalismblog
  21. 21. ’Brain’
  22. 22. ’Voice’
  23. 23. ’Ear’
  24. 24. ’Accidental  journalist’
  25. 25. ’Value  adder’
  26. 26. ’Crowd’
  27. 27. Contact details: Ragnhild Kr. Olsen +47 46410617 Ragnhild.k.olsen@bi.no ragnhildo@gmail.com Ragnhildo on Twitter Ragnhildo/wordpress

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