Research presentation

368 views

Published on

Presentation about my research project.

Published in: Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
368
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Research presentation

  1. 1. Interactive Advertisement By: Rachel McNeely
  2. 2. What I will cover  Where it came from  What my project is about  Advertising as we know it - Its area of use  User base  How it would be made  Research so far – costing / projects  Future Plans
  3. 3. Where it came from  Areas of interest - Dance, Drama, Performance  Topics of interest – Sensors, Motors, Arduino, OpenFrameworks, Tracking Concepts  SenseCam  Augmented Reality  3D modeling in real-time  Tracking - webcam000
  4. 4. Where it came from  Concept – Performance motion control Tracked performer during performance Allowing body movements to control the visuals Also looked at audio control Real-time
  5. 5. What my project is  An interactive Advertisement which will track the motion of a user  Aims:  To look at natural interaction of a human(e.g. Gestures) that doesn't require the user to wear / hold anything  To interact without instruction or learning  An immersive experience that involves peoples senses in a physical space
  6. 6. What my project is  Objectives – To create a non-invasive piece that encourages the user to interact Spark curiosity – question the space To hide the technology Communicate through aesthetically pleasing graphics – Don Norman Usability and computer interface design Look at social influences Experience design – Bill Buxton
  7. 7. Why an Interactive Advertisement?  New Technology - unnatural way we use a computer  Advertising – move from passive ads “interactive advertisement” = flashing banner  Move away from Web browser  Future - Aims and purpose, further exploration  Focus off technology – scary speed of change  Background - Multimedia + Sales and Marketing  Fun – inspired by the fun theory
  8. 8. Users and Where it should be used  Users = general public Age groups Gender Nationality  Advertisement dependent to some degree  Street / Shopping Centre shop window  In-store
  9. 9. Type of projection Floor projection
  10. 10. Types of Projection Water projection
  11. 11. Types of Projection Wall projection
  12. 12. Types of Projection Ceiling projection
  13. 13. Types of Projection Window projection
  14. 14. How it will be made
  15. 15. How it will be made
  16. 16. How it will be made
  17. 17. Three areas  Concept  Projection  Tracking
  18. 18. Tracking Software  GEM – very little knowledge, good libraries OS  OpenFrameworks – video blob tracking working OS  Processing – Java based  MAX/MSP – Used for installation
  19. 19. Tracking Issues  Lighting – controlled / not controlled  Movement – busy street scenario / shopping centre  Multiple users – using it at the same time  Camera – Webcam / Firewire camera connection Multiple sources – camera and infrared Frame difference – double timing
  20. 20. Projection  DIY Wax paper – frame inside the window. Lighting issues  Rear projection Film 3M sponsorship / Wedgewood AV Ltd / Spyeglass Costing currently  IDC Projector
  21. 21. Concept  Simple yet effective  Well designed clutter free  Advertisement V's Awareness  Engaging  Examples: Change perception of scene Clear the fog
  22. 22. Project Research Whats been done  Project 1 – Monster Media – clear the fog  Project 2 – Adobe interactive wall  Project 3 – Nike in store installation
  23. 23. Research so far  'New Media, same (fascinating) process' Journal of Interactive Advertising  'Experiencing interactive advertising beyond rich media: Impacts of ad type and presence on brand effectiveness in 3D Gaming immersive virtual enviroments.' Journal of Interactive Advertising  'Interactive advertising and presence: A Framework' Journal of Interactive Advertising
  24. 24. Research so far Interactive two-way communication  'Active-Ad – Analysis of success criteria for interactive advertising formats' Information Society technologies , European Commision Measuring Effectiveness  'Measuring the effects and effectiveness of interactive advertising: a research agenda' Paul A.Pavlou and David W.Stewart
  25. 25. Future Technology Tracking testing  individual user, controlled lighting Projection material  Sponsorship / costing Decide on camera  Test multiple cameras Concept development

×