Why Google Content Experiments? 1. Everybody likes a winner 2. Helps your customer become the winner 3. Your website will make more money 4. And that makes you a winner 5. It’s easy Don’t take my word for it; check out http://whichtestwon.com/
Step 1 Set a GoalProgram goals:• Lower bounce rate by 20%• Double new member registration rate• Increase sales by $1,000/dayA/B test goal: Can we• Reach the purchase make a better “thank you” page first impression than this?
Step2 Create Alternative Page for “A/B” TestMake a difference• Tone of the page• Page layout• Information: – unique value propositions – Offers or enticements Can we• Calls to action make a better first impression than this?
Step 3 Create an ExperimentGoogle Analytics Content Experiment
Step 3 Create an Experiment• Google Analytics Content Experiment
Step4 Add Code to Original Page This is the code you need to add to your original page.
Step WordPress Plug-In4 for Google Experiments Install Plug-In and Activate http://wpsolutions-hq.com/google-content-experiments-for-wordpress/ - free plug-in for WordPress.
Add Experiment Code to the Original Page Original Version of the Landing Page Edit your original page, check “enable Content Experiments” and paste in the code. Half the people who request the original page will receive the alternate “B” version.
View Page Source to Confirm Code Google Analytics Content Experiment code is the first thing in the <head> section! And it ONLY appears on the Original (“A”) Version of the page being tested!