Google Experiments in 5 Easy Steps (using WordPress)


Published on

How to run Google Analytics Content Experiments for A/B Testing website content. Five easy setps to implement A/B testing on WordPress websites.

Published in: Technology
1 Comment
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Google Experiments in 5 Easy Steps (using WordPress)

  1. 1. Step 1 Google Analytics Step Content Experiments 2 (for WordPress) Step in Five Easy Steps 3 Step Presented by Avery Cohen 4 Step 5©2013, Metrist Partners – may not be used without permission
  2. 2. Why Google Content Experiments? 1. Everybody likes a winner 2. Helps your customer become the winner 3. Your website will make more money 4. And that makes you a winner 5. It’s easy Don’t take my word for it; check out
  3. 3. Google Content Experiments in Five easy Steps1. Set a Goal & establish it in Google Analytics2. Create two versions of the page you want to test – and don’t stop at two!3. Create the experiment in Google Analytics4. Add experiment JavaScript to the Original Page – thank you CMS!5. Monitor the test results - and keep improving!
  4. 4. Step 1 Set a GoalProgram goals:• Lower bounce rate by 20%• Double new member registration rate• Increase sales by $1,000/dayA/B test goal: Can we• Reach the purchase make a better “thank you” page first impression than this?
  5. 5. Step1 Create the Goal in Google Analytics
  6. 6. Step1 Create a Goal in Google Analytics
  7. 7. Step2 Create Alternative Page for “A/B” TestMake a difference• Tone of the page• Page layout• Information: – unique value propositions – Offers or enticements Can we• Calls to action make a better first impression than this?
  8. 8. Step 3 Create an ExperimentGoogle Analytics Content Experiment
  9. 9. Step 3 Create an Experiment• Google Analytics Content Experiment
  10. 10. Step4 Add Code to Original Page This is the code you need to add to your original page.
  11. 11. Step WordPress Plug-In4 for Google Experiments Install Plug-In and Activate - free plug-in for WordPress.
  12. 12. Add Experiment Code to the Original Page Original Version of the Landing Page Edit your original page, check “enable Content Experiments” and paste in the code. Half the people who request the original page will receive the alternate “B” version.
  13. 13. View Page Source to Confirm Code Google Analytics Content Experiment code is the first thing in the <head> section! And it ONLY appears on the Original (“A”) Version of the page being tested!
  14. 14. Verify the Experiment in Google Analytics
  15. 15. Step5 Your Experiment is Running
  16. 16. Step5 Monitor and Keep Testing!
  17. 17. Thank you.Avery J. Cohen Nick MartinelliMetrist Partners Joomla RockersChicago, www.joomlarockers.com312-772-5945