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Media Monitors Pakistan

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We are glad to introduce our media monitoring company under the brand ‘Media Monitors’. This new version of Automated Media Monitoring technology is developed by our 6 years related experienced R&D team which has initially introduced first computerized media tracking services in year 2003 in Pakistan.
Our Company’s expertise includes:
Advertisement Tracking: Keeping commercial airtime/space auditing and complete verifiable data to the industry.
Content Monitoring : Relate to monitor the non-commercial part of transmission /publications.
Media Archiving: Long term search able Record keeping of Media Assets on electronic and print media.

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Media Monitors Pakistan

  1. 1. Services Presentation<br />Presented by<br />JawwadRizvi & Team<br />April 2010<br />
  2. 2. Introduction<br />We are glad to introduce our media monitoring company under the brand ‘Media Monitors’. This new version of Automated Media Monitoring technology is developed by our 6 years related experienced R&D team which has initially introduced first computerized media tracking services in year 2003 in Pakistan.<br />Our Company’s expertise includes: <br />Advertisement Tracking: Keeping commercial airtime/space auditing and complete verifiable data to the industry.<br />Content Monitoring : Relate to monitor the non-commercial part of transmission /publications.<br />Media Archiving: Long term search able Record keeping of Media Assets on electronic and print media.<br />
  3. 3. Team Introduction<br />JawwadRizvi, a visionary, is the founder of first computerized and automated Media Monitoring company, and has operated the company for 6 years as Director and COO. He has a vast 14 years experience of Marketing and Media Advertising which includes 4 years at Unilever Pakistan, 1 year abroad and 3 years in an ad agency. He has again put his vision and creativity in the enhancement of technology to innovate unique and useful media solutions. Mainly, he looks after marketing, operations and product development in the team. <br />Akbar Naqi is a Masters in Business Administration and a qualified accountant. He has more than 10 years of diversified experience of managing both Media and IT companies. He was General Manager of Daily Times a leading English daily and subsequently Chief Operating Officer of Worldcall’s broadband division (WTL). As GM Daily Times he was responsible for the rolling out of its edition from Karachi and as COO of WTL he rolled out Pakistan’s most advanced CATV head ends at Multan, Faisalabad, Gujranwala and Islamabad. <br />JawwadRizvi<br />Akbar Naqi<br />AdnanZaidi, being the architecture and researcher in the team is leading the project on core technical side. He is MS/M.Phil in Network Security and BS in Computer Science. His endeavors has resulted as a remarkable technology in motion. He has conducted vast research in last 6 years on Media related technologies. His knowledge in Multimedia and Digital Signal Processing has converted the computerized technology into automated solution for industry. <br />AdnanZaidi<br />
  4. 4. Our Services‘an extra mile offer’<br />
  5. 5. MEDIA RESEARCH<br />MEDIA MONITORING<br />Viewership or Channels Ratings<br />Competitive Intelligence<br />Industry Media Consumption Behavior<br />Prompt <br />Reach Audit<br />MEDIA PLANNING PROCESS<br />Prevention from Media Clutter <br />Cost Analysis<br />CPM/CPRP<br />Audit<br /> Planned Vs Actual<br />Media Spend<br />Audience Behavior Studies<br />Commercial Media Monitoring<br />Advertisers & Media Buyers Interest<br />Media Monitoring is needed to Optimize the Media Investments<br />Advertisers need the Commercial Monitoring Data and Reports to plan and track the execution of their advertisement campaigns. This data provide them complete and current market knowledge for planning and prevent the campaign from droppage and deviation.<br />
  6. 6. Audience Pool<br />Client Pool<br />Finance <br />&<br />Recovery<br />Broadcast<br /> & <br />CTS <br />Production<br />Marketing<br />MIS<br />& <br />Research<br />Commercial Media Monitoring <br />Media Owners (TV Channels) Interest<br />Highest<br /><ul><li>Media Owners need it to keep their sales and marketing teams update with the competition market activity.
  7. 7. Tracking Data is also required to reconcile the Billing to remove the errors before invoicing to the clients.
  8. 8. Reconciliation of billing with tracking data minimize the possibility of disputes with client, as they also check their billing clearance with Deviation Report or Tracking Data.</li></ul>TV Channel Business Model<br />High<br />Advertising Revenue<br />Medium<br />Low<br />Lowest<br />Internal Functions<br />Ratings<br />& <br />Monitoring<br />Audience<br />Behavior<br />Studies<br />Monitoring or <br />Commercial <br />Tracking <br />Private <br />Production <br />Houses<br />External Support<br />
  9. 9. Commercial Media Monitoring <br />Basic Customers and Services<br />Creative Agency<br />Media Channels<br />Advertisers<br />Media Buyers<br /><ul><li> Ads Video
  10. 10. Programs Video
  11. 11. Campaign Reports
  12. 12. Reference Library
  13. 13. Billing Audit
  14. 14. Missing Clients
  15. 15. Clutter Analysis
  16. 16. Content Analysis
  17. 17. Industry Analysis
  18. 18. Programs Video
  19. 19. Spots Audit
  20. 20. Spots Deviation
  21. 21. Position Clutter
  22. 22. Client Competition
  23. 23. Industry Analysis
  24. 24. Ads Video
  25. 25. Spots Audit
  26. 26. Spots Deviation
  27. 27. Position Clutter
  28. 28. Competition
  29. 29. Category Analysis
  30. 30. Ads Video</li></ul>Media Monitoring Services<br />
  31. 31. Difference of Report Delivery Method<br />
  32. 32. Technology‘Making the difference’<br />
  33. 33. NEW VERSION<br />Automated Monitoring Technology<br />
  34. 34. Difference of Technology<br />
  35. 35. Basic Process StepsAutomated Media Monitoring (TV)<br />New Version<br />
  36. 36. Steps for Redundancy and DRAutomated Media Monitoring (TV)<br />New Version<br />
  37. 37. Basic Process Time (Optimized)Automated Media Monitoring (65 TV Channels Operations)<br />New Version<br />Day 1<br />Day 3<br />Day 2<br />AM <br />(Night to Noon)<br />PM <br />(Noon to Night)<br />AM <br />(Night to Noon)<br />PM <br />(Noon to Night)<br />AM <br />(Night to Noon)<br />PM <br />(Noon to Night)<br />Recording<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />12 Hrs.<br />12 Hrs.<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />Scanning<br />9 Hrs.<br />3 Hrs.<br />Quality<br /> Check<br />2 Hrs.<br />10 Hrs.<br />Reporting<br />2 Hrs.<br />
  38. 38. Reduces the factors which effects the Delivery <br />New Version<br />Comparatively, Heavy Transmission does not effect the scanning process time as it’s 70% workload is processed on Server Machines (automatic).<br />Work planning is done on the basis of ‘Employee Histogram‘ and the entries mainly limited to Program and Mid-breaks.<br />Absence of staff can be managed easily as work load is not huge and there is availability of time to prepare data and reports within the immediate next day after transmission date. <br />In case of extreme shortage of manpower, the Scanning (Program & Mid-Breaks labeling) process may be bypass and only spot transmission (time log) can be uploaded to reporting site. <br />New Employee does not take much time to learn and become well practiced on data entry.<br />
  39. 39. Picture Tour to Our Setup<br />Fiber Optic Connectivity<br />Systematic Distribution of 3 Phases with Safety <br />Dual Gensets (115 KVA)<br />Redundant UPS (40 KVA)<br />
  40. 40. Picture Tour to Our Setup<br />Intel Blade <br />Modular Server<br />Rack-mount Servers and NAS <br />Server Racks<br />Cisco Network <br />
  41. 41. Picture Tour to Our Setup<br />Recording Lab with full redundancy (Capacity to record 160 channels)<br />
  42. 42. Picture Tour to Our Setup<br />Systematic Cabling<br />Recording PCs Racks<br />Head-end<br />
  43. 43. Picture Tour to Our Setup<br />Data Processing Lab<br />
  44. 44. Basic Process Steps of CompetitionComputerized Media Monitoring (TV)<br />Obsolete<br />
  45. 45. Basic Process Time of Competition (Normal)Computerized Media Monitoring (65 TV Channels Operations )<br />Obsolete<br />Day 1<br />Day 3<br />Day 2<br />AM <br />(Night to Noon)<br />PM <br />(Noon to Night)<br />AM <br />(Night to Noon)<br />PM <br />(Noon to Night)<br />AM <br />(Night to Noon)<br />PM <br />(Noon to Night)<br />Recording<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />12 Hrs.<br />12 Hrs.<br />Scanning<br />9 Hrs.<br />12 Hrs.<br />9 Hrs.<br />Quality<br /> Check<br />3 Hrs.<br />12 Hrs.<br />3 Hrs.<br />Reporting<br />3 Hrs.<br />
  46. 46. Basic Process Time of Competition (Medium)Computerized Media Monitoring (65 TV Channels Operations )<br />Obsolete<br />Day 1<br />Day 3<br />Day 2<br />AM <br />(Night to Noon)<br />PM <br />(Noon to Night)<br />AM <br />(Night to Noon)<br />PM <br />(Noon to Night)<br />AM <br />(Night to Noon)<br />PM <br />(Noon to Night)<br />Recording<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />12 Hrs.<br />12 Hrs.<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />Scanning<br />9 Hrs.<br />12 Hrs.<br />9 Hrs.<br />Quality<br /> Check<br />3 Hrs.<br />12 Hrs.<br />3 Hrs.<br />Reporting<br />3 Hrs.<br />
  47. 47. Basic Process Time of Competition (Optimum)Computerized Media Monitoring (65 TV Channels Operations )<br />Obsolete<br />Day 1<br />Day 3<br />Day 2<br />AM <br />(Night to Noon)<br />PM <br />(Noon to Night)<br />AM <br />(Night to Noon)<br />PM <br />(Noon to Night)<br />AM <br />(Night to Noon)<br />PM <br />(Noon to Night)<br />Recording<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />12<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />9<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />3<br />12 Hrs.<br />12 Hrs.<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />6<br />Scanning<br />9 Hrs.<br />9 Hrs.<br />12 Hrs.<br />Quality<br /> Check<br />12 Hrs.<br />6 Hrs.<br />Reporting<br />3 Hrs.<br />
  48. 48. Obsolete<br />The factors which effects the Delivery <br />Heavy Transmission i.e. carrying more than normal number of advertisement in 24 hours like in Ramazan, Eid, New Year, and sports events. This derail the delivery timelines and takes minimum 1 week to come on standard timeline.<br />Inappropriate ‘work planning’ i.e. improper assigning of TV channels to data entry operators not only delay the delivery but also effect the data accuracy because of total ‘Human’ dependency.<br />Absence of staff due to weather, strikes, education and health matters also delay the timelines.<br />More quantity of New Employees who are not well practiced on data entry makes the operations slow and creates accuracy issues.<br />
  49. 49. Our BEE Philosophy<br />Backup<br /><ul><li>100% Backup of Transmission Signal
  50. 50. 100% Backup of Recording PCs
  51. 51. 100% Backup of Power (2 Gensets/4 UPS)
  52. 52. 400% Backup of Recording Clips
  53. 53. 100% Backup of Reporting Sites</li></ul>Efficiency<br />Backup<br /><ul><li>Quality and High Accuracy through Image Processing Technology
  54. 54. Delivery,Compare to Competition, with 70% less human resource, delivering the data 60% faster in time</li></ul>Efficiency<br />Ease<br />Ease<br /><ul><li>Reporting Customization according to client needs
  55. 55. Online Access all Reports and Analysis anywhere, anytime, online</li></ul>Competition<br />
  56. 56. Your Questions<br />
  57. 57. Thank You<br />

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