2. The video for Olly Murs Heart Skips
A Beat is typical pop music
video. The bright and
fashionable clothes they wear
and the dancing throughout
represent pop. The video is
performance based as Olly Murs
is seen dancing around a record
on the ground – this again
representing pop music. The
video has no story throughout
so therefore is not narrative. The
lyrics represent illustration as
when Olly Murs says “my heart
skips skips a beat” he is seen
doing a beating heart move,
which links the lyrics and the
music video together.
The video could be seen as
Iconography as Murs is seen
wearing a stripy top, chinos
and a trilby hat – the trilby hat
is his icon and used in most of
his videos.
3. The notion of looking is
constantly used throughout as
Murs repeatedly makes eye
contact with the camera – which
draws the audience in to the
video and makes the video more
realistic. According to Andrew
Goodwin’s Theory, it is important
that the artist plays a main role
in the video. The video is location
based as the location is quite a
pop themed area, from the
record on the floor to the graffiti
on the walls. Stereotypically,
teenagers graffiti on walls in
public places and pop music is
stereotypically listened to by
teenagers, so this links with each
other.
The video producers will
have purposely used this
link to engage with their
target audience.
4. The use of Rizzle Kicks
in the music video also
adds to the pop theme
– the two boys are
popular teenage artists.
The three involved are
seen to be wearing
very current and
fashionable clothes,
which is very appealing
to young teenagers.
Many will believe Olly
Murs is a girls artist,
however the trendy
clothes worn may
attract a male audience
as well as the female
audience.
