International business

2. BUSINESS PLAN
QURAT-UL-AIN MOIN

3. PRODUCT

4. INTRODUCTION OF TAPAL:
Pakistan’s annual tea demand is 150,000 tons annually.
Tapal with over 62 years of experience exists in the art of tea blending.
A team of 300 professionals ensure that your favorite Tapal Tea meets and exceeds
international standards.
Tapal has become the largest, 100% Pakistani owned Tea Company in the country.

5. HISTORY OF TEA
The discovery of tea has its origins in China in
the third millennium.
Yunnan province is considered the birthplace
of tea.
Shen Nong is called the "Father of Tea" as well
as the inventor of agriculture.
Botanical name of the tea plant is “Camellia
Sinensis” and it is cultivated at a variety of tea
gardens from China to Kenya.

6. HISTORY OF TAPAL TEA
In 1947, Tapal started out as a family concern under the personal supervision
of its founder, Adam Ali Tapal.
 Against tough competition Adam Ali's unique blend, later named Family
Mixture, became a hot favorite and eventually the largest selling brand in the
unorganized tea market.
Tapal moved from success to success introducing tea brands to suit every
taste and pocket, sold from its retail outlet in Jodia Bazar, Karachi.
The company continued to grow under the management of the founder's son,
Faizullah A. Tapal.
Today Tapal Tea is managed by the founder's grandson, Aftab F. Tapal.
Aftab Tapal introduced new tea concepts and developed a wide range of tea
blends catering specifically to the tastes of people throughout Pakistan.

7. MANAGEMENT:
Aftab Tapal
Mehwish Tapal
Kumail Tapal
 Mohammedi Miabhoy
Abid Raza
Haroon Rashid
 Ayyaz Ali Khan
Mohsin S. Saify
Muhammad Shabbir
Mubashir Siddiqui
Own Ali
Imran Ali
 Anjum Parvez
Arshed Sohail
Asher Zahid
Salman Ahmed

8. MARKET SHARE PICTURE
Unilever Pakistan
Tapal
Vital Tea
Tetley

9. Tapal
danedar
Mezban
Tapal
tea
bags
Tapal
Brands
Family
mixture
Tapal
special
Gul
bahar
Instea
Ice tea
Shades
of
green
Chenak
Tezdam

10. We Export Our Product To Sir LANKA

11. ENVIRONMENTALANALYSIS OF THE
COUNTRY
POLITICALENVIRONMENTOF SRI LANKA:
Politics of Sri Lanka takes place in a framework of
a presidential representative democratic republic, whereby the President of Sri
Lanka is both head of state and head of government, and of a multi-party
system.

12. Social Conditions of Sri Lanka:
Sri Lanka is far ahead of her South Asian neighbours in the accomplishment
of human development goals.
Life expectancy at birth is currently 72 yrs.
High literacy rates.
Low mortality rates.
The steadily declining population growth, reflect the country’s progress in the
sphere of social development.

13. MARKETING ENVIRONMENT OF SRI
LANKA
Competitiveness of Sri Lanka's business operating environment in supporting
corporate growth and profitability, compared with regional neighbors.
The large number of consumers.
Largely untapped markets: The penetration levels for many products are low
in rural areas.

14. COMPETITOR ANALYSIS
IN PAKISTAN:
Lipton Yellow Label
Supreme
Red Rose
Pearl Dust
vital
IN SRI LANKA:
Although Sri lanka is the tea producing country but DILMAH is the only Brand of tea
present in Sri lanka we want to provide a quality branded tea to Sri lankan’s people.
Dilmah is a brand of ceylon tea.

15. MARKET SEGMENTATION
As a whole when we see the market of tea in Pakistan, although it is not
clearly segmented but, Tapal did this thing very accurately that it segmented the
market very accurately.
In Sri-Lanka it is segmented for all tea lovers who wants to change their tea
taste.
Its 9 brands in the current clearly shows the potential of each brand in each
segment define by the company.
The main objective of this segmentation is to examine differences in needs
and wants.

16. PRICES
TAPAL DANEDAR:
1 PKR = 1.4464 LKR
Pakistani Rupee Sri Lankan Rupee
Weight in Gram Pakistan’s Price PKR Sri-Lanka”s Price
LKR
24g 15 10.41
100g 60 41.66
200g 125 86.80
400g 240 166.7
450g 280 194.44
1000g 540 375

17. PLACE DISTRIBUTION

18. PROMOTIONAL CAMPAIGN:
MEDIA ADVERTISEMENT:
Tapal promote its product through print and TV ads. Some promotional activities are
also done by Tapal in Pakistan. The same strategy we will use in Sri-lanka for Brand
Promotion.

19. THREE YEARFINANCIAL PLAN
Amount in
Thousands
(Rs.)
Amount in
Thousands
(Rs.)
Amount in
Thousands
(Rs.)
2012 2013 2014
Sales 19200 23040 25920
Cost of goods sold
Purchases (leaves
as raw material)
2880 3456 2592
Labor cost 1920 2304 2592
Processing cost 960 1152 1296
Packaging cost 960 1152 1296
Factory Overhead 960 (7680) 1152 (9216) 1296 (9072)
Gross profit 11520 13824 16848

20. Other Expenses
Administrative
expenses
Administrative
salaries
960 1152 1296
Utility bills expense 576 691.2 777.6
Rent expenses 1344 (2880) 1612.8 (3456) 1814.4(3888)
Marketing Expenses
Sales force salaries 2880 3456 2592
Advertising expense 2880 2304 3888
Incentives 960 (6720) 1152 (6912) 1296 (7776)
Distribution Discount (960) (1152) (1296)
Export duty cost (384) (691.2) (1296)
Earning Before
Income and Tax
(EBIT)
576 1612.8 2592
Taxes (384) (460.8) (518.4)
NET PROFIT 192 1152 2073.6

21. FINANCIAL SUMMARY:
Tapal Pvt. Limited Company made plan to expanding his business.
We will export our tea Brand Tapal Danedar in Sri-Lanka.
In Sri-lanka there is only one competitive brand Dilmah.
In the First year of our Export our sales target was 20000 cartons.
When we will achieve this target we will increase our target in the second
year to 24000.
If this target will achieve in the second year we will increase our target to
27000 in the third year.