Analysis - To which extend do brands use and analyze social media networks
•
1 like•2,755 views
This presentation was given by Alexander Peiniger, Co-Founder and CEO of quintly at AllFacebook Marketing Conference. It covers how brands are using social media and how users are interacting with them. On our blog: https://www.quintly.com/blog/2015/11/brands-are-diversifying-their-social-network-presences/
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Analysis - To which extend do brands use and analyze social media networks
Similar to Analysis - To which extend do brands use and analyze social media networks (20)
More from quintly
More from quintly (7)
Recently uploaded
Recently uploaded (20)
Analysis - To which extend do brands use and analyze social media networks
- 1. @quintly Alexander Peiniger from @quintly Analysis - To which extend do brands use and analyze social media networks
- 2. @quintly 1. In which networks users tend to interact the most? 2. Which network has the highest growth rates? 3. In which network users post most frequently? Analysis from User’s POV
- 3. @quintly 1,75 3,5 5,25 7 1 - 1k 1k - 10k 10k - 100k 100k - 1m 1m - 10m 10m+ Growth- and Interaction- Rates differ massively between networks Data Period: September 2015
- 4. @quintly Fan-Growth differs between networks 15,6%5,8%2,1% Data Period: September 2015
- 5. Find out how your page is performing! Try quintly for free: quint.ly/start_free
- 6. @quintly Brands post differently frequented on each channel 1.85POSTS PRO TAG 5.30POSTS PRO TAG 1.11POSTS PRO TAG Zeitraum: September 2015
- 7. @quintly From user to brand POV How do brands use the different channels? Overview of analyzed data • Which networks are analyzed by brands in quintly • Over 200,000 examined profiles • From 2012 - Oct 2015
- 8. @quintly Choice of networks gets more diverse 2012 2013 2014 2015 today launched Nov 3rd 2015 4 % 2 % 3 % 5 % 13 % 73 %
- 9. @quintly Major differences between countries 7 % 5 % 2 % 3 % 17 % 66 % Germany 10 % 13 % 4 % 5 % 25 % 43 % USA Data: October 2015
- 10. Find out how your page is performing! Try quintly for free: quint.ly/start_free
- 11. @quintly Countries focus on different networks 0 % 25 % 50 % 75 % 100 % USA India Germany Brazil Great Britan Indonesia Japan Philippines Arab. Emirates Hong Kong Data: October 2015; Data has been normalized.
- 12. @quintly Overview with 50 countries Just tweet to @quintly
- 13. @quintlyBased on Google Trends Data from 2013 - Oct 2015 Development of analytics search terms in Google Trends
- 14. @quintly OVERVIEW FANS INTERACTIONS POSTS Based on quintly metric views; Data has been normalized. OVERVIEW FOLLOWERS INTERACTIONS TWEETS Analysis of top-metrics in each network
- 15. Find out how your page is performing! Try quintly for free: quint.ly/start_free
- 16. @quintly OVERVIEW FOLLOWERS INTERACTIONS POSTS OVERVIEW SUBSCRIBERS VIEWS VIDEOS Analysis of top-metrics in each network Based on quintly metric views; Data has been normalized.
- 17. @quintly OVERVIEW CIRLCE FOLLOWERS INTERACTIONS POSTS PAGE PLUS ONE’S OVERVIEW COMPANY FOLLOWERS INTERACTIONS UPDATES Analysis of top-metrics in each network Based on quintly metric views; Data has been normalized.
- 18. @quintly Frequency of analysis differs as well 0 1 2 3 4 MX ES AU BR DE GB IT CA US AT IN AE ID CH Login Days per Woche Data Period: September and October 2015 3.54 2.22 1.70
- 19. @quintly 1. Interactions on Instagram outperform those on Twitter and Facebook 2. Instagram profiles growing rapidly 3. Choice of networks is getting increasingly diverse, Germany still strongly focused on Facebook 4. Focus of analysis is shifting from fan-growth to interactions Fazit
- 20. @quintly TAKEAWAYS Dare to use more networks
- 21. Find out how your page is performing! Try quintly for free: quint.ly/start_free
- 22. @quintly TAKEAWAYS Integrate social media analytics and reporting in daily routine
- 24. @quintly For more stats follow us on Twitter @quintly Thanks a lot.