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BREAKING THE MOLD FOR
EGOVERNMENT

Hillary Hartley            @hillary   @h




Director of Integrated Marketing

Jonathan Higley              @jhuii
Lead Designer Utah.gov

Dave Fletcher             @dfletcher
CTO Utah



                                           #UtahDotGov!
#UtahDotGov!
2002   #UtahDotGov!
2007   #UtahDotGov!
2009   #UtahDotGov!
2011   #UtahDotGov!
#UtahDotGov!
WEB 2.0


          #UtahDotGov!
WEB 1.5


          #UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
SO, WHY?
•  Too many clicks.
   –  2009 to 2011, Same Homepage Actions from 3 mill - 50K
•  Valuable Terms
•  Unexpected Results
•  Confusing Destination




                                                     #UtahDotGov!
25%&


t
                  8%&



    65%&



                  2%&




                        #UtahDotGov!
#UtahDotGov!
ANALYSE THE PRESENT

2009 FEEDBACK
•    “The movement is giving me motion sickness”
•    “Where’s the search?”
•    “Where’s the search results?”
•    “I don’t care about 90% of what’s on this page, I
     just want to file my F&*K1NG taxes”



                                                    #UtahDotGov!
WHY’D YOU COME HERE?

TWO TASKS
•  Complete a task due to law or Legislative mandate
•  Information Quest: Find a topic or current issue




                                                  #UtahDotGov!
Simplicity is communicating complexity
through precision.




                                   #UtahDotGov!
#UtahDotGov!
TECHNOLOGY




             #UtahDotGov!
AESTHETIC




            #UtahDotGov!
AESTHETIC

BRAND MATURATION




                   #UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
LAUNCH   #UtahDotGov!
FLAG DAY   #UtahDotGov!
PIONEER DAY   #UtahDotGov!
ZION NATIONAL PARK   #UtahDotGov!
#UtahDotGov!
#UtahDotGov!
2 TYPES OF ACCESSIBILITY
•  Viewing
•  Engaging




                           #UtahDotGov!
ACCESSIBILITY

THE GAP
•  2009: 2OS, 3 IEs, FF, SAFARI, CHROME, iPhone
•  2011: 3OS, 4 IEs, FF, SAFARI, CHROME, OPERA,
   iPhone, iPad, Android
•  2012: 67 Browsers, 25 OSs, 14 Mobile OSs on 1000+
   Carriers

                                               #UtahDotGov!
#UtahDotGov!
Utah.gov Right Now
•    508: 23 to 1 Error Violations
•    WCAG – LEVEL A: 15 to 3 Error Violations
•    Beta Ruleset: 25 Error Violations
•    FAE Ruleset: 0 Errors 20 Warnings




                                                #UtahDotGov!
#UtahDotGov!
#UtahDotGov!
ACCESSIBILITY SHOULD NOT
THWART AMBITION



                           #UtahDotGov!
#UtahDotGov!
#UtahDotGov!
OPEN.UTAH.GOV   #UtahDotGov!
3 METHODS OF ACCOUNTABILITY
•  Transparent
•  Participatory
•  Collaborative




                              #UtahDotGov!
TRANSPARENT.UTAH.GOV   #UtahDotGov!
DATA.UTAH.GOV   #UtahDotGov!
#UtahDotGov!
3 METHODS
•  Fiscal
•  Useful
•  Open




            #UtahDotGov!
UNIVERSAL APPLICATION FRAMEWORK




                              #UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
TIMELINE
•  Wireframe, Design, Prototype, Development, Fix Dev
   Code for Style
•  Prototype - Development




                                               #UtahDotGov!
FRAMEWORK

DIY vs OPEN SOURCE




                     #UtahDotGov!
USEFUL & OPEN THROUGH API




                            #UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
METHODS OF ENGAGEMENT
•  COLLABORATION
•  IDEA SHARING
•  LISTENING




                        #UtahDotGov!
#UtahDotGov!
LISTEN
#utahgov @UtahGov




                    #UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
Interesting site, but might put form too far above function?
@pjkerley

Try tabbing through Utah.gov links. Search is nowhere near the
first thing that comes up. Big problem for accessibility.
@MarcDrummond

So I turned off javascript and Utah.gov is not really usable.
@kristyfifelski



                                                            #UtahDotGov!
What browser is the new site optimized for? The new Utah.gov site is
not rendering properly in Firefox.
@maricheney

Oh, wow. Utah.gov completely falls apart if you don't have Javascript
enabled. Small percentage, but big potential problem for those few.
@MarcDrummond




                                                               #UtahDotGov!
#UtahDotGov!
Incredible user experience and great, eye catching
design. They set new standard.
@bobgourley

Gov't is just as much an info resource as a service
provider. Smart web design like Utah.gov helps it be both.
@abhinemani

Government as an intuitive experience? Who knew!
@jackmorton

                                                     #UtahDotGov!
Utah's website was awesome before but is now even better. The
gold standard for govt.
@mikesher

Utah.gov is a landmark achievement for digital government and
constituent engagement.
@rachelsterne

Utah.gov is rather startlingly novel for a government website.
@bedroomation

Utah's new web site is beautiful and so very useful. How did
government do that?
@bobragsdale

                                                          #UtahDotGov!
REINVENT NYC – JULY 2011   #UtahDotGov!
REINVENT NYC – JULY 2011   #UtahDotGov!
SOME NUMBERS ‘N STUFF
•    6.5 Million Page Views (+48%)
•    +5% New, Unique Visitors
•    48% to 15% Bounce Rate
•    +13% Transactions
•    +15% Mobile Use
•    2,489,685 Searches

                                     #UtahDotGov!
#UtahDotGov!
NEXT
ENRICHED CONTENT SUPPLY




                          #UtahDotGov!
CURRENT CONTENT
•    256 FACEBOOKS
•    1,151 TWITTERS
•    OVER 56 BLOGS
•    RSS FEEDS
•    499 YOUTUBES
•    DATA SOURCES



                      #UtahDotGov!
THINNER FRAMEWORK
BETTER RESPONSIVENESS




                        #UtahDotGov!
How does Utah continue to push for
change in the industry?




                                     #UtahDotGov!
BREAKING THE MOLD FOR
EGOVERNMENT


Utah.gov/media/sxsw

                        #UtahDotGov!

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Breaking the Mold for eGovernment - SXSW #UtahDotGov