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Breaking the Mold for eGovernment - SXSW #UtahDotGov
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Breaking the Mold for eGovernment - SXSW #UtahDotGov

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  • 1. BREAKING THE MOLD FOREGOVERNMENTHillary Hartley @hillary @hDirector of Integrated MarketingJonathan Higley @jhuiiLead Designer Utah.govDave Fletcher @dfletcherCTO Utah #UtahDotGov!
  • 2. #UtahDotGov!
  • 3. 2002 #UtahDotGov!
  • 4. 2007 #UtahDotGov!
  • 5. 2009 #UtahDotGov!
  • 6. 2011 #UtahDotGov!
  • 7. #UtahDotGov!
  • 8. WEB 2.0 #UtahDotGov!
  • 9. WEB 1.5 #UtahDotGov!
  • 10. #UtahDotGov!
  • 11. #UtahDotGov!
  • 12. #UtahDotGov!
  • 13. #UtahDotGov!
  • 14. #UtahDotGov!
  • 15. #UtahDotGov!
  • 16. SO, WHY?•  Too many clicks. –  2009 to 2011, Same Homepage Actions from 3 mill - 50K•  Valuable Terms•  Unexpected Results•  Confusing Destination #UtahDotGov!
  • 17. 25%&t 8%& 65%& 2%& #UtahDotGov!
  • 18. #UtahDotGov!
  • 19. ANALYSE THE PRESENT2009 FEEDBACK•  “The movement is giving me motion sickness”•  “Where’s the search?”•  “Where’s the search results?”•  “I don’t care about 90% of what’s on this page, I just want to file my F&*K1NG taxes” #UtahDotGov!
  • 20. WHY’D YOU COME HERE?TWO TASKS•  Complete a task due to law or Legislative mandate•  Information Quest: Find a topic or current issue #UtahDotGov!
  • 21. Simplicity is communicating complexitythrough precision. #UtahDotGov!
  • 22. #UtahDotGov!
  • 23. TECHNOLOGY #UtahDotGov!
  • 24. AESTHETIC #UtahDotGov!
  • 25. AESTHETICBRAND MATURATION #UtahDotGov!
  • 26. #UtahDotGov!
  • 27. #UtahDotGov!
  • 28. #UtahDotGov!
  • 29. LAUNCH #UtahDotGov!
  • 30. FLAG DAY #UtahDotGov!
  • 31. PIONEER DAY #UtahDotGov!
  • 32. ZION NATIONAL PARK #UtahDotGov!
  • 33. #UtahDotGov!
  • 34. #UtahDotGov!
  • 35. 2 TYPES OF ACCESSIBILITY•  Viewing•  Engaging #UtahDotGov!
  • 36. ACCESSIBILITYTHE GAP•  2009: 2OS, 3 IEs, FF, SAFARI, CHROME, iPhone•  2011: 3OS, 4 IEs, FF, SAFARI, CHROME, OPERA, iPhone, iPad, Android•  2012: 67 Browsers, 25 OSs, 14 Mobile OSs on 1000+ Carriers #UtahDotGov!
  • 37. #UtahDotGov!
  • 38. Utah.gov Right Now•  508: 23 to 1 Error Violations•  WCAG – LEVEL A: 15 to 3 Error Violations•  Beta Ruleset: 25 Error Violations•  FAE Ruleset: 0 Errors 20 Warnings #UtahDotGov!
  • 39. #UtahDotGov!
  • 40. #UtahDotGov!
  • 41. ACCESSIBILITY SHOULD NOTTHWART AMBITION #UtahDotGov!
  • 42. #UtahDotGov!
  • 43. #UtahDotGov!
  • 44. OPEN.UTAH.GOV #UtahDotGov!
  • 45. 3 METHODS OF ACCOUNTABILITY•  Transparent•  Participatory•  Collaborative #UtahDotGov!
  • 46. TRANSPARENT.UTAH.GOV #UtahDotGov!
  • 47. DATA.UTAH.GOV #UtahDotGov!
  • 48. #UtahDotGov!
  • 49. 3 METHODS•  Fiscal•  Useful•  Open #UtahDotGov!
  • 50. UNIVERSAL APPLICATION FRAMEWORK #UtahDotGov!
  • 51. #UtahDotGov!
  • 52. #UtahDotGov!
  • 53. #UtahDotGov!
  • 54. #UtahDotGov!
  • 55. #UtahDotGov!
  • 56. TIMELINE•  Wireframe, Design, Prototype, Development, Fix Dev Code for Style•  Prototype - Development #UtahDotGov!
  • 57. FRAMEWORKDIY vs OPEN SOURCE #UtahDotGov!
  • 58. USEFUL & OPEN THROUGH API #UtahDotGov!
  • 59. #UtahDotGov!
  • 60. #UtahDotGov!
  • 61. #UtahDotGov!
  • 62. #UtahDotGov!
  • 63. #UtahDotGov!
  • 64. #UtahDotGov!
  • 65. METHODS OF ENGAGEMENT•  COLLABORATION•  IDEA SHARING•  LISTENING #UtahDotGov!
  • 66. #UtahDotGov!
  • 67. LISTEN#utahgov @UtahGov #UtahDotGov!
  • 68. #UtahDotGov!
  • 69. #UtahDotGov!
  • 70. #UtahDotGov!
  • 71. #UtahDotGov!
  • 72. Interesting site, but might put form too far above function?@pjkerleyTry tabbing through Utah.gov links. Search is nowhere near thefirst thing that comes up. Big problem for accessibility.@MarcDrummondSo I turned off javascript and Utah.gov is not really usable.@kristyfifelski #UtahDotGov!
  • 73. What browser is the new site optimized for? The new Utah.gov site isnot rendering properly in Firefox.@maricheneyOh, wow. Utah.gov completely falls apart if you dont have Javascriptenabled. Small percentage, but big potential problem for those few.@MarcDrummond #UtahDotGov!
  • 74. #UtahDotGov!
  • 75. Incredible user experience and great, eye catchingdesign. They set new standard.@bobgourleyGovt is just as much an info resource as a serviceprovider. Smart web design like Utah.gov helps it be both.@abhinemaniGovernment as an intuitive experience? Who knew!@jackmorton #UtahDotGov!
  • 76. Utahs website was awesome before but is now even better. Thegold standard for govt.@mikesherUtah.gov is a landmark achievement for digital government andconstituent engagement.@rachelsterneUtah.gov is rather startlingly novel for a government website.@bedroomationUtahs new web site is beautiful and so very useful. How didgovernment do that?@bobragsdale #UtahDotGov!
  • 77. REINVENT NYC – JULY 2011 #UtahDotGov!
  • 78. REINVENT NYC – JULY 2011 #UtahDotGov!
  • 79. SOME NUMBERS ‘N STUFF•  6.5 Million Page Views (+48%)•  +5% New, Unique Visitors•  48% to 15% Bounce Rate•  +13% Transactions•  +15% Mobile Use•  2,489,685 Searches #UtahDotGov!
  • 80. #UtahDotGov!
  • 81. NEXTENRICHED CONTENT SUPPLY #UtahDotGov!
  • 82. CURRENT CONTENT•  256 FACEBOOKS•  1,151 TWITTERS•  OVER 56 BLOGS•  RSS FEEDS•  499 YOUTUBES•  DATA SOURCES #UtahDotGov!
  • 83. THINNER FRAMEWORKBETTER RESPONSIVENESS #UtahDotGov!
  • 84. How does Utah continue to push forchange in the industry? #UtahDotGov!
  • 85. BREAKING THE MOLD FOREGOVERNMENTUtah.gov/media/sxsw #UtahDotGov!