BREAKING THE MOLD FOREGOVERNMENTHillary Hartley            @hillary   @hDirector of Integrated MarketingJonathan Higley   ...
#UtahDotGov!
2002   #UtahDotGov!
2007   #UtahDotGov!
2009   #UtahDotGov!
2011   #UtahDotGov!
#UtahDotGov!
WEB 2.0          #UtahDotGov!
WEB 1.5          #UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
SO, WHY?•  Too many clicks.   –  2009 to 2011, Same Homepage Actions from 3 mill - 50K•  Valuable Terms•  Unexpected Resul...
25%&t                  8%&    65%&                  2%&                        #UtahDotGov!
#UtahDotGov!
ANALYSE THE PRESENT2009 FEEDBACK•    “The movement is giving me motion sickness”•    “Where’s the search?”•    “Where’s th...
WHY’D YOU COME HERE?TWO TASKS•  Complete a task due to law or Legislative mandate•  Information Quest: Find a topic or cur...
Simplicity is communicating complexitythrough precision.                                   #UtahDotGov!
#UtahDotGov!
TECHNOLOGY             #UtahDotGov!
AESTHETIC            #UtahDotGov!
AESTHETICBRAND MATURATION                   #UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
LAUNCH   #UtahDotGov!
FLAG DAY   #UtahDotGov!
PIONEER DAY   #UtahDotGov!
ZION NATIONAL PARK   #UtahDotGov!
#UtahDotGov!
#UtahDotGov!
2 TYPES OF ACCESSIBILITY•  Viewing•  Engaging                           #UtahDotGov!
ACCESSIBILITYTHE GAP•  2009: 2OS, 3 IEs, FF, SAFARI, CHROME, iPhone•  2011: 3OS, 4 IEs, FF, SAFARI, CHROME, OPERA,   iPhon...
#UtahDotGov!
Utah.gov Right Now•    508: 23 to 1 Error Violations•    WCAG – LEVEL A: 15 to 3 Error Violations•    Beta Ruleset: 25 Err...
#UtahDotGov!
#UtahDotGov!
ACCESSIBILITY SHOULD NOTTHWART AMBITION                           #UtahDotGov!
#UtahDotGov!
#UtahDotGov!
OPEN.UTAH.GOV   #UtahDotGov!
3 METHODS OF ACCOUNTABILITY•  Transparent•  Participatory•  Collaborative                              #UtahDotGov!
TRANSPARENT.UTAH.GOV   #UtahDotGov!
DATA.UTAH.GOV   #UtahDotGov!
#UtahDotGov!
3 METHODS•  Fiscal•  Useful•  Open            #UtahDotGov!
UNIVERSAL APPLICATION FRAMEWORK                              #UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
TIMELINE•  Wireframe, Design, Prototype, Development, Fix Dev   Code for Style•  Prototype - Development                  ...
FRAMEWORKDIY vs OPEN SOURCE                     #UtahDotGov!
USEFUL & OPEN THROUGH API                            #UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
METHODS OF ENGAGEMENT•  COLLABORATION•  IDEA SHARING•  LISTENING                        #UtahDotGov!
#UtahDotGov!
LISTEN#utahgov @UtahGov                    #UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
#UtahDotGov!
Interesting site, but might put form too far above function?@pjkerleyTry tabbing through Utah.gov links. Search is nowhere...
What browser is the new site optimized for? The new Utah.gov site isnot rendering properly in Firefox.@maricheneyOh, wow. ...
#UtahDotGov!
Incredible user experience and great, eye catchingdesign. They set new standard.@bobgourleyGovt is just as much an info re...
Utahs website was awesome before but is now even better. Thegold standard for govt.@mikesherUtah.gov is a landmark achieve...
REINVENT NYC – JULY 2011   #UtahDotGov!
REINVENT NYC – JULY 2011   #UtahDotGov!
SOME NUMBERS ‘N STUFF•    6.5 Million Page Views (+48%)•    +5% New, Unique Visitors•    48% to 15% Bounce Rate•    +13% T...
#UtahDotGov!
NEXTENRICHED CONTENT SUPPLY                          #UtahDotGov!
CURRENT CONTENT•    256 FACEBOOKS•    1,151 TWITTERS•    OVER 56 BLOGS•    RSS FEEDS•    499 YOUTUBES•    DATA SOURCES    ...
THINNER FRAMEWORKBETTER RESPONSIVENESS                        #UtahDotGov!
How does Utah continue to push forchange in the industry?                                     #UtahDotGov!
BREAKING THE MOLD FOREGOVERNMENTUtah.gov/media/sxsw                        #UtahDotGov!
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Breaking the Mold for eGovernment - SXSW #UtahDotGov

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Transcript of "Breaking the Mold for eGovernment - SXSW #UtahDotGov"

  1. 1. BREAKING THE MOLD FOREGOVERNMENTHillary Hartley @hillary @hDirector of Integrated MarketingJonathan Higley @jhuiiLead Designer Utah.govDave Fletcher @dfletcherCTO Utah #UtahDotGov!
  2. 2. #UtahDotGov!
  3. 3. 2002 #UtahDotGov!
  4. 4. 2007 #UtahDotGov!
  5. 5. 2009 #UtahDotGov!
  6. 6. 2011 #UtahDotGov!
  7. 7. #UtahDotGov!
  8. 8. WEB 2.0 #UtahDotGov!
  9. 9. WEB 1.5 #UtahDotGov!
  10. 10. #UtahDotGov!
  11. 11. #UtahDotGov!
  12. 12. #UtahDotGov!
  13. 13. #UtahDotGov!
  14. 14. #UtahDotGov!
  15. 15. #UtahDotGov!
  16. 16. SO, WHY?•  Too many clicks. –  2009 to 2011, Same Homepage Actions from 3 mill - 50K•  Valuable Terms•  Unexpected Results•  Confusing Destination #UtahDotGov!
  17. 17. 25%&t 8%& 65%& 2%& #UtahDotGov!
  18. 18. #UtahDotGov!
  19. 19. ANALYSE THE PRESENT2009 FEEDBACK•  “The movement is giving me motion sickness”•  “Where’s the search?”•  “Where’s the search results?”•  “I don’t care about 90% of what’s on this page, I just want to file my F&*K1NG taxes” #UtahDotGov!
  20. 20. WHY’D YOU COME HERE?TWO TASKS•  Complete a task due to law or Legislative mandate•  Information Quest: Find a topic or current issue #UtahDotGov!
  21. 21. Simplicity is communicating complexitythrough precision. #UtahDotGov!
  22. 22. #UtahDotGov!
  23. 23. TECHNOLOGY #UtahDotGov!
  24. 24. AESTHETIC #UtahDotGov!
  25. 25. AESTHETICBRAND MATURATION #UtahDotGov!
  26. 26. #UtahDotGov!
  27. 27. #UtahDotGov!
  28. 28. #UtahDotGov!
  29. 29. LAUNCH #UtahDotGov!
  30. 30. FLAG DAY #UtahDotGov!
  31. 31. PIONEER DAY #UtahDotGov!
  32. 32. ZION NATIONAL PARK #UtahDotGov!
  33. 33. #UtahDotGov!
  34. 34. #UtahDotGov!
  35. 35. 2 TYPES OF ACCESSIBILITY•  Viewing•  Engaging #UtahDotGov!
  36. 36. ACCESSIBILITYTHE GAP•  2009: 2OS, 3 IEs, FF, SAFARI, CHROME, iPhone•  2011: 3OS, 4 IEs, FF, SAFARI, CHROME, OPERA, iPhone, iPad, Android•  2012: 67 Browsers, 25 OSs, 14 Mobile OSs on 1000+ Carriers #UtahDotGov!
  37. 37. #UtahDotGov!
  38. 38. Utah.gov Right Now•  508: 23 to 1 Error Violations•  WCAG – LEVEL A: 15 to 3 Error Violations•  Beta Ruleset: 25 Error Violations•  FAE Ruleset: 0 Errors 20 Warnings #UtahDotGov!
  39. 39. #UtahDotGov!
  40. 40. #UtahDotGov!
  41. 41. ACCESSIBILITY SHOULD NOTTHWART AMBITION #UtahDotGov!
  42. 42. #UtahDotGov!
  43. 43. #UtahDotGov!
  44. 44. OPEN.UTAH.GOV #UtahDotGov!
  45. 45. 3 METHODS OF ACCOUNTABILITY•  Transparent•  Participatory•  Collaborative #UtahDotGov!
  46. 46. TRANSPARENT.UTAH.GOV #UtahDotGov!
  47. 47. DATA.UTAH.GOV #UtahDotGov!
  48. 48. #UtahDotGov!
  49. 49. 3 METHODS•  Fiscal•  Useful•  Open #UtahDotGov!
  50. 50. UNIVERSAL APPLICATION FRAMEWORK #UtahDotGov!
  51. 51. #UtahDotGov!
  52. 52. #UtahDotGov!
  53. 53. #UtahDotGov!
  54. 54. #UtahDotGov!
  55. 55. #UtahDotGov!
  56. 56. TIMELINE•  Wireframe, Design, Prototype, Development, Fix Dev Code for Style•  Prototype - Development #UtahDotGov!
  57. 57. FRAMEWORKDIY vs OPEN SOURCE #UtahDotGov!
  58. 58. USEFUL & OPEN THROUGH API #UtahDotGov!
  59. 59. #UtahDotGov!
  60. 60. #UtahDotGov!
  61. 61. #UtahDotGov!
  62. 62. #UtahDotGov!
  63. 63. #UtahDotGov!
  64. 64. #UtahDotGov!
  65. 65. METHODS OF ENGAGEMENT•  COLLABORATION•  IDEA SHARING•  LISTENING #UtahDotGov!
  66. 66. #UtahDotGov!
  67. 67. LISTEN#utahgov @UtahGov #UtahDotGov!
  68. 68. #UtahDotGov!
  69. 69. #UtahDotGov!
  70. 70. #UtahDotGov!
  71. 71. #UtahDotGov!
  72. 72. Interesting site, but might put form too far above function?@pjkerleyTry tabbing through Utah.gov links. Search is nowhere near thefirst thing that comes up. Big problem for accessibility.@MarcDrummondSo I turned off javascript and Utah.gov is not really usable.@kristyfifelski #UtahDotGov!
  73. 73. What browser is the new site optimized for? The new Utah.gov site isnot rendering properly in Firefox.@maricheneyOh, wow. Utah.gov completely falls apart if you dont have Javascriptenabled. Small percentage, but big potential problem for those few.@MarcDrummond #UtahDotGov!
  74. 74. #UtahDotGov!
  75. 75. Incredible user experience and great, eye catchingdesign. They set new standard.@bobgourleyGovt is just as much an info resource as a serviceprovider. Smart web design like Utah.gov helps it be both.@abhinemaniGovernment as an intuitive experience? Who knew!@jackmorton #UtahDotGov!
  76. 76. Utahs website was awesome before but is now even better. Thegold standard for govt.@mikesherUtah.gov is a landmark achievement for digital government andconstituent engagement.@rachelsterneUtah.gov is rather startlingly novel for a government website.@bedroomationUtahs new web site is beautiful and so very useful. How didgovernment do that?@bobragsdale #UtahDotGov!
  77. 77. REINVENT NYC – JULY 2011 #UtahDotGov!
  78. 78. REINVENT NYC – JULY 2011 #UtahDotGov!
  79. 79. SOME NUMBERS ‘N STUFF•  6.5 Million Page Views (+48%)•  +5% New, Unique Visitors•  48% to 15% Bounce Rate•  +13% Transactions•  +15% Mobile Use•  2,489,685 Searches #UtahDotGov!
  80. 80. #UtahDotGov!
  81. 81. NEXTENRICHED CONTENT SUPPLY #UtahDotGov!
  82. 82. CURRENT CONTENT•  256 FACEBOOKS•  1,151 TWITTERS•  OVER 56 BLOGS•  RSS FEEDS•  499 YOUTUBES•  DATA SOURCES #UtahDotGov!
  83. 83. THINNER FRAMEWORKBETTER RESPONSIVENESS #UtahDotGov!
  84. 84. How does Utah continue to push forchange in the industry? #UtahDotGov!
  85. 85. BREAKING THE MOLD FOREGOVERNMENTUtah.gov/media/sxsw #UtahDotGov!
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