“ The Cluetrain Manifesto” 10 tips (out of 99) to stay in “control” amid the chaos Marc Campman  Director of Marketing Web...
<ul><li>1. Markets are conversations </li></ul>
<ul><li>2. Enabling powerful new forms of social organisation and knowledge exchange </li></ul>
<ul><li>3. There are two conversations going on. One inside the company. One with the market.  </li></ul>
<ul><li>4. These two conversations want to talk to each other. They are speaking the same language.  </li></ul>
5. We wonder why you're not listening.  You seem to be speaking a different language.
<ul><li>6. The inflated self-important jargon you sling around — What's that got to do with us?  </li></ul>
<ul><li>7. We like this new marketplace much better. In fact, we are creating it.  </li></ul>
<ul><li>8. You're invited, but it's our world. Take your shoes off at the door.  </li></ul>
<ul><li>9. Companies that do not belong to a community of discourse will die. </li></ul>
<ul><li>Markets are conversations </li></ul><ul><li>Talk is cheap </li></ul><ul><li>Silence is fatal </li></ul>Marc Campma...
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10 tips to stay in control of the (social media) chaos

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Cluetrain Manifesto, 10 tips to stay in control of the (Social Media) Chaos.

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10 tips to stay in control of the (social media) chaos

  1. 1. “ The Cluetrain Manifesto” 10 tips (out of 99) to stay in “control” amid the chaos Marc Campman Director of Marketing Webjam
  2. 2. <ul><li>1. Markets are conversations </li></ul>
  3. 3. <ul><li>2. Enabling powerful new forms of social organisation and knowledge exchange </li></ul>
  4. 4. <ul><li>3. There are two conversations going on. One inside the company. One with the market. </li></ul>
  5. 5. <ul><li>4. These two conversations want to talk to each other. They are speaking the same language. </li></ul>
  6. 6. 5. We wonder why you're not listening. You seem to be speaking a different language.
  7. 7. <ul><li>6. The inflated self-important jargon you sling around — What's that got to do with us? </li></ul>
  8. 8. <ul><li>7. We like this new marketplace much better. In fact, we are creating it. </li></ul>
  9. 9. <ul><li>8. You're invited, but it's our world. Take your shoes off at the door. </li></ul>
  10. 10. <ul><li>9. Companies that do not belong to a community of discourse will die. </li></ul>
  11. 11. <ul><li>Markets are conversations </li></ul><ul><li>Talk is cheap </li></ul><ul><li>Silence is fatal </li></ul>Marc Campman marc.campman@webjam-ltd.com
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