Stanley Sarpong & Olju Man discuss Search Insights: Aligning Content and Keywords with the Customer Decision Journey. Watch the YouTube video here: https://www.youtube.com/watch?v=2rg2g0sFblQ Time codes & presentation structure: 05:52 Contents. 06:26 Customer Decision Journey 27:44 Inbound Marketing 35:26 Mapping Keywords to the Customer Decision Journey 39:27 Trigger (stage 0/4) 51:13 Initial Consideration Set (stage 1/4) 58:56 Active Evaluation (stage 2/4) 1:06:46 Purchase (stage 3/4) 1:10:23 Post-Purchase (stage 4/4) Punchlime holds live webinar training sessions each first Wednesday of the month. To stay informed, add Punchlime to your Google+ circles: https://google.com/+Punchlime Punchlime's approach is to devote our top tier team, comprised of senior former Googlers, experienced entrepreneurs, business strategists and venture investors, to enable our portfolio companies to boost customer acquisition and all that it entails. Also check our previous webinar on Killer SaaS Metrics (Hangout On Air) - Punchlime Webinar - February 5th, 2014: http://youtu.be/YSYjlyoqmHw Like Punchlime on Facebook: https://www.facebook.com/punchlime Follow Punchlime on Twitter: http://www.twitter.com/punchlime Subscribe to our YouTube channel: http://www.youtube.com/user/punchlime1 Visit our website: http://www.punchlime.com About Olju Man: http://www.punchlime.com/team/olju-man About Stanley Sarpong: http://www.punchlime.com/team/stanley... This Hangout on Air was streamed live and recorded on March 5th, 2014.