The document discusses key trends in the publishing technology landscape as of December 2007, highlighting the shift towards mobile and online advertising, while traditional print media experiences a decline. It notes that Asia and Europe are primary markets for innovation, with evolving business models and the integration of software, content, and community driving change. The report warns that the publishing industry is rapidly changing and stresses the importance of agility and new revenue models for future success.

1. Publishing Technology Trends Global Theatre: December 2007 David R. Worlock Chief Research Fellow Analyst Outsell, Inc. [email_address] Key issues in the development of Publishing: the age of information services and solutions

2. Information Industry $380 Billion in 2007 Source: Outsell’s Publishers & Information Providers Database

3. Search to Soar, While News Nosedives

4. Mobile Hot Spot for Innovation & Investment Asia and Europe markets driving innovation Mobile and search tightly linked Transformative iPhone raised the bar Mobile goes social Media goes mobile Mobile goes open

5. Online Ad Variations Pay-per-click search engine ads Contextual ads Mobile advertising Ad auctions Behavioral ads Cost-per-action, Cost-per-call Advertising widgets Virtual world, video game ads & placement In-text or in-line ads

6. Source: Outsell’s Ad Spending Database Base = 1,010 (Q12, A) 5.8% Total 2007 Forecast U.S. Ad Spending Growth Online Media Taking Share from Print

7. Search Engines in the Lead Online Source: Outsell’s Ad Spending Database Base = 1,010 (Q14, A) 17.9% Total 2007 Online Forecast Spending Growth

8. advertising aggregators ajax annotation attention behavioral blogs blogosphere books boomers business models citizen journalism Usability click fraud commons Community consumer cool cooperation copying copyright Participation culture cyberlaw design digital cocooning digital natives distraction DRM Sharing e-books enterprise 2.0 environment epaper flat folksonomy free fun games Conversation gaming global internet ipod library2.0 local location-aware long tail maps marketing millennials Innovation MMOG mobility music net neutrality networking news online open access 24eyes 24x7 News 43 Things 4INFO About.com ADDICTINGGAMES.CO AdGabber Advogato Aggregato Alesti Feed Reader AllBusiness Alta Vista Babel Fish AmazonMechanical Turk Amobee AnswerBag Answers.com Applied Marketing Science, Inc. aSmallWorld Assignment Zero Attensa Online BeanRocket Bebo Big Idea Group BioMedNet BlackPlanet.com Blinkx Blip.tv BlogLines Blue Dot Break BrightCove Broadcaster.com BullPoo Business.com Buzznet Cambrian House CarDomain Care2 CareerBuilder City-data.com Classmates.com Clip Syndicate Community of Science Consumating Covestor Crackle craigslist Crowdfunding.com Cyworld DailyMotion Dandelife Daum Del.ciou.us Dell Demand Media Dictionary.com Digg Dodgeball.com DontStayIn Doostang Douban Ducati EA Online ecademy eConozco Editaste eFunda eHow EI Village eMindsource Encarta Enchanted Learning EngageMedia Entopia EntreMate ePALS Classroom Exchange Inc eSPIN Expert Witness Network ExpertVillage Facebook Faceparty Faculty of 1000 Faniq FeedBucket FeedFeeds FeedLounge FeedReader.net FeedShow.com FeedZilla Fidg't Findarticles.com Flickr Flirtomatic Flock Flurl Fotki Fotolog Free Translation FREEONLINEGAMES.COM Friends Reunited Friendster Frühstückstreff Gaia Online Gather Generate Geni.com GlobalSpec GodTube GoFish Goldcorp Challenge Google Google Reader Google Scholar Google Video Grabline.com Graduates.com Grono.net GuildCafe Guru.com Haystack hi5 Hoover’s Hyves Ideastorm iFilm imeem IndiaNews InfoPlease.com Inkling Markets Inmobile InnoCentive Intota IRC-Galleria iStockphoto ITToolbox iWiW Jaiku Jambo Jobster Joga Bonito Kaneva Kinja Kiva.org KnowledgeStorm Last.fm Lego LibraryThing LinkedIn LiveJournal LiveLeak LookSmart.com LunarStorm Manta Marketocracy MEETin Meetup.com MetaCafe metaRSS MiGente.com MINICLIP.COM Mixi mnemomap Mochila MOG Monster Moreover Technologies Mososo Mozilla MSN Games MSN Soapbox Multiply Multiverse Network My Opera Community My Yahoo! MyChances.net MyChurch My-Currency MyNewsbot MySpace myYearbook Nature Publishing Group NBX Net Promoter NetInformer Netlog Netscape Netvibes Neurona NewAssignment.Net NewsAlloy NewsBurst NewsGator NewsIsFree NewsNow NewsOnFeeds Newsvine Nexopia NineSigma Ning NowPublic Nuance OhMyNews OkCupid One World TV Open Directory Project orkut Our Media OUTeverywhere Oxford Analytica Pajamas Media Passado Pearson Education PeekVid Pickheads Pickspal Piczo Playahead Plazes Pluck Pownce Pressrank Primary Insight ProfileHeaven Protopage PutFile QubeTV RateItAll RealArcade Reddit Reunion.com Revver Rezzibo Rocket Rojo Round Table Group RssPress.it Rummble Ryze Salesforce.com Science Navigation Group Scintilla Sconex Searchles SecondLife Sermo sevenload sexi Shared Insights, Inc. Sharkle Shelfari Shockwave.com slashgeo SmartPlanet.com So You Wanna Sofomo Soundpedia Sportsvite Stage6 Steve Jackson Games StudioDell Studivz Stumbleupon Sunday Strategy Swarm of Angels Swicki Beta Swivel Tabber TagWorld TakingITGlobal Techquila Shots TechTarget The Student Center The Well Third Screen Media ThomasNet Forums Threadless Todou TopCoder Topix TravBuddy.com Travellerspoint Tribe.net Twango Twitter Umbria UpToDate uVu Veoh Vimeo Visible Path Vistage International Vizu Vmix Vox Voxant Vuze Wagerline WAYN We Are Smarter than Me WebBiographies WebEx Wikipedia WildTangent Network Windows Live Spaces Woophy Work.com Xanga XING XpertUniverse Yahoo Buzz Game Yahoo HotJobs Yahoo Video Yahoo! Yahoo! 360° Yahoo! Answers Yahoo! Games Yahoo! MyWeb Yahoo_mash Yelp Yet2 YodPod Yoqoo You Are TV Your Encore YouTube YRUHRN Zaads Zillow.com Zoints ZoomInfo Zooomr Zopa Zylom Web 2.0

9. The DNA of Web 2.0 Enterprises Quick, agile, global “ Open”-minded about content and software “ Unchain my chart”: content without containers Play well with others Service-oriented Conversationalist

10. Professional Networks Evolving Consumer Social Networks Collegiate Social Networks Sharing Networking Problem Solving Crowdsourcing Professional Social Networks Enterprise Networks

11. Community 3.0

12. Community-Based Innovation New ways to gather customer input Tribal marketing & product development Reinventing R&D

13. New Revenue Models Licensing Bundling Syndication Advertising Pay per view Subscription

14. Emerging Business Models Around Community

15. 10 to Watch

16. Pay for Software and Tools MercuryMD

17. Open … Access … Education … Mobile … WiFi … Source … Standards … Innovation

18. Virtual Learning Spaces Ohio University in Second Life Source: http://www.youtube.com/watch?v=aFuNFRie8wA

19. 10 Issues That Matter for 2008 Slower but Steady Growth in 2008 Asia and EMEA Growth to Outpace Americas B2B Online Ad Revenue Growth Poised to Pass Print Revenue Content + Software + Community = Business Process Reinvention Asia and Europe Drive Growth in Mobile Content Users Move to Gated Communities, Search Recedes Business Model Experiments Step Up Software and Content Merge, Spawning New Competitors Everything Wants to Be Open Next Evolution of Internet Experience: Web 3D

20. The Agility Imperative Insist on agile mindset, organization, processes Be clear on value proposition Adopt new channels Experiment with new revenue models Look for cost reduction through reinvention Assess readiness Drive speedier time to market Watch valuations and drive cash flow

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