1. How Blogging BuildsHow Blogging Builds
CustomersCustomers
Creating Strong, Loyal & Profitable OnlineCreating Strong, Loyal & Profitable Online
Presence Using BlogsPresence Using Blogs
Michele PriceMichele Price
Social Media For Smart PeopleSocial Media For Smart People

2. Clear Your MindClear Your Mind
If You Would win a man to your cause, first convince him that you are
his sincere friend- Abraham Lincoln

3. Just the Facts Mam’Just the Facts Mam’
What Are You Missing?

4. Did You Know?Did You Know?
Has Your Focus Been Misplaced

5. Why Do You Care?Why Do You Care?
What’s Your Aim?
Are You Hitting Your Target?

6. Which Position Will You Be In?Which Position Will You Be In?

7. ““Just Give Me Something To TalkJust Give Me Something To Talk About”About”
You want the BIG FISH
You gotta use the right bait!

8. How are you Solving TheirHow are you Solving Their ProblemsProblems
Customers are looking for answers
How Are You Answering Them?

9. Keys Successful BloggingKeys Successful Blogging

10. Listen-Focus-DeliverListen-Focus-Deliver
Listen

11. What Questions HelpWhat Questions Help
What is a Common
Problem You
Know the Answers

12. Do You Sell Men’s ClothingDo You Sell Men’s Clothing

13. FocusFocus

14. Create A Strategy FIRSTCreate A Strategy FIRST

15. DeliverDeliver

16. Who Are You Talking ToWho Are You Talking To

17. Now, Where to Do ItNow, Where to Do It

18. Word PressWord Press
Open Source (FREE)
Easy to Use
Theme Supported
Plugins to extend your functionality
SEO friendly
Web Standards compliant

19. Type PadType Pad
Spam protection abysmal
SEO lacking (url structure options)
Customization lacking
Limitations with navigation
Cost

20. BloggerBlogger
If you want blog with Adsense great
Not Search engine friendly(do everything
manually-pinging)
You can get free account
Better as a 2nd platform

21. How Do You DeliverHow Do You Deliver
Build Brand Awareness
Boost Search Engine Rankings
Improve Customer Relations
Earn Credibility
Get New Clients/Make Sales

22. WrittenWritten
readable
scanable
educational
brandable

23. Magazine StyleMagazine Style

25. VideoVideo
YouTube is the 2 search engine
Drives more traffic
Has more traction
Delivers message on all levels
Credibility

26. Give Interaction Receive It!Give Interaction Receive It!

27. Power of ImagesPower of Images

28. Are You Asking YourselfAre You Asking Yourself
Where can I educated my prospects &
customers
What if building educational content help them
see where to buy more from us
Wouldn’t if helpful when educating customers
cut down on nuisance phone calls
Could I do more to help my customer Know,
Like & Trust us

29. What Are You Waiting ForWhat Are You Waiting For
How long are you willing to
give your competitor
a HOLE to
funnel your customers
to their business

30. Modern Sales FunnelModern Sales Funnel
Where are YOU?

31. You Ready For More BusinessYou Ready For More Business
10 Ingredients of a Tasty Blog
www.SocialMediaForSmartPeople.com/blogging-gift
Connect with Michele Price
www.SocialMediaForSmartPeople.com/social-media-for-
smart-people-series/
Participate in Houston Social Media Workshop Series