Group Assignment

1. Niraj Kumar Nayan (PGP30003)
Divya Jaiswal (PGP30018)
Sanjay Kujur (PGP30222)
B. Shivakotesh (PGP30305)
Comes of Age!!...
Group- 5

4. MARKETING MIX
PRODUCT PRICE PLACE PROMOTION
Integrated
marketing
communications
MASS MEDIA
Mass media
Direct promotion
Sales promotion
Public Relations

5. An applied social science that influences behavior and
policy, when communicated effectively, motivates an
individual or group to a specific course of action by
creating, changing or reinforcing opinions and attitudes.
Its ultimate objective is persuasion that results in a
certain action which, to succeed, must serve the public
interest
-

6. 1. Media mentions 2. Word of mouth

10. Modern
Public
Relation
Activities
Event
Sponsorship
Stunt
Marketing
Charitable
Donations
Product
Placement

11. • Sponsoring major sporting,
cultural and civic events
• Buying naming rights of stadium
• Mention of corporate name on
the signage, and in press and
broadcast reports
• Sponsors are perceived in
favorable context

12. Choose events
carefully that
matches firm’s
promotional
goal
Avoid cluttering:
Names
mentioned with
too many
sponsor does
great impact
Coordinate mass
media
advertising and
be alert for
hijacking of
event’s image

13. A planned event designed to attract public attention that are
professionally organized.
By: Microsoft

14. Grabs attention by something novel
Achieves some good social purpose
Provokes a positive emotional response
Reaches the target audience
Comes early in the product life cycle
Is simple and elegant

15. A bet to save Albatrosses by “Bookmarker Ladbrokes”.

18. The BMW placement through internet based strategy.

19. By: Google

21. Focus the firms’ donation in few areas
Initiative by Tata in Jamshedpur, India

25. Develop possible list of target celebrities

30. Think through the desired end result: AIDA framework