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From Big Data to Bigger Insights… 
Rami Kichli, Country Manager – Kuwait, SAP MENA 
November 2014
why is there 
such buzz around 
BIG DATA?
Isn’t Big Data 
just big hype?
... How big is BIG?
What is it that we are 
really talking about?
“Big Data is the frontier of a firm's ability to 
store, process, and access (SPA) all the data 
it needs to operate effectively, make 
decisions, reduce risks, and serve 
customers.” 
-- Forrester
“Big Data is the frontier of a firm's ability to 
store, process, and access (SPA) all the data 
it needs to operate effectively, make 
decisions, reduce risks, and serve 
customers.” 
-- Forrester
“Big data is data that exceeds the processing 
capacity of conventional database systems. 
The data is too big, moves too fast, or 
doesn't fit the strictures of your database 
architectures. To gain value from this data, 
you must choose an alternative way to 
process it.” -- O’Reilly
“Big data is data that exceeds the processing 
capacity of conventional database systems. 
The data is too big, moves too fast, or 
doesn't fit the strictures of your database 
architectures. To gain value from this data, 
you must choose an alternative way to 
process it.” -- O’Reilly
Big data is an all-encompassing term for any 
collection of data sets so large and complex that it 
becomes difficult to process using traditional data 
processing applications. 
The challenges include analysis, capture, curation, 
search, sharing, storage, transfer, visualization, and 
privacy violations. The trend to larger data sets is 
due to the additional information derivable from 
analysis of a single large set of related data, as 
compared to separate smaller sets with the same 
total amount of data. 
-- Wikipedia
Big data is an all-encompassing term for any 
collection of data sets so large and complex that it 
becomes difficult to process using traditional data 
processing applications. 
The challenges include analysis, capture, curation, 
search, sharing, storage, transfer, visualization, and 
privacy violations. The trend to larger data sets is 
due to the additional information derivable from 
analysis of a single large set of related data, as 
compared to separate smaller sets with the same 
total amount of data. 
-- Wikipedia
Rethinking the future together 
new business opportunities, innovation, transformation and growth 
An emerging 
middle class 
growing from 2 to 
5 billion by 2030 
75% of global 
workforce will be 
Millennials 
More data in last 5 
years than entire 
history of 
humankind 
30 billion 
connected devices 
by 2020 
1 billion people 
engaged in social 
networks 
Optimize resources Use Big Data to your advantage Run business in real time 
Rising Customer Expectations A Dramatically Changing Workforce Pressure on Resources 
3X 
higher operating margin than the ones 
with poor employee engagement 
Network Effect/Explosion in Structured and Unstructured data 
71% 
business leaders believe that customer 
experience is the next battleground 
60% 
increase in retail operating margin in 
leveraging Big Data as the new resource 
50% higher sales & margins when effectively running a networked enterprise 
© 2014 SAP AG or an SAP affiliate company. All rights reserved. Confidential Information under NDA 12
New sources of data
Once, technology favored companies; now it 
empowers customers 
Source : Forrester Research, 2014 
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 14
We have entered the age of the customer 
Source : Forrester Research, 2014 
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 15
Growth and customer experience are priorities 
to business leaders 
Source : Forrester Research, 2014 
Which of the following initiatives are likely to be your 
organization’s top priorities over the next 12 months? 
Source : Forrester Research, 2014 
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 16
Big Data means all your Data…
Quiz 
What percentage of enterprise data 
do firms use for analytics? 
Enterprise 
Data 
A. 
B. 
C. 
D. 
12% 
34% 
53% 
76% 
Source : Forrester Research, 2014
Quiz 
What percentage of enterprise data 
do firms use for analytics? 
Enterprise 
Data 
A. 
B. 
C. 
D. 
12% 
34% 
53% 
76% 
Source : Forrester Research, 2014
#In-Memory
The velocity of business requires in-memory
#Streaming
Streaming data is flowing by, and 
value is slipping away
#imagination
Sensors in every players’ boots will change the way 
we analyze and watch the game.
What if you knew your customer was near your 
store on a rainy day?
What kinds of apps could 
you develop if you could 
predict, detect and adapt 
to what customers need 
in-the-moment?
Thank you

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From Big Insights to Bigger Data

  • 1. From Big Data to Bigger Insights… Rami Kichli, Country Manager – Kuwait, SAP MENA November 2014
  • 2. why is there such buzz around BIG DATA?
  • 3. Isn’t Big Data just big hype?
  • 4. ... How big is BIG?
  • 5. What is it that we are really talking about?
  • 6. “Big Data is the frontier of a firm's ability to store, process, and access (SPA) all the data it needs to operate effectively, make decisions, reduce risks, and serve customers.” -- Forrester
  • 7. “Big Data is the frontier of a firm's ability to store, process, and access (SPA) all the data it needs to operate effectively, make decisions, reduce risks, and serve customers.” -- Forrester
  • 8. “Big data is data that exceeds the processing capacity of conventional database systems. The data is too big, moves too fast, or doesn't fit the strictures of your database architectures. To gain value from this data, you must choose an alternative way to process it.” -- O’Reilly
  • 9. “Big data is data that exceeds the processing capacity of conventional database systems. The data is too big, moves too fast, or doesn't fit the strictures of your database architectures. To gain value from this data, you must choose an alternative way to process it.” -- O’Reilly
  • 10. Big data is an all-encompassing term for any collection of data sets so large and complex that it becomes difficult to process using traditional data processing applications. The challenges include analysis, capture, curation, search, sharing, storage, transfer, visualization, and privacy violations. The trend to larger data sets is due to the additional information derivable from analysis of a single large set of related data, as compared to separate smaller sets with the same total amount of data. -- Wikipedia
  • 11. Big data is an all-encompassing term for any collection of data sets so large and complex that it becomes difficult to process using traditional data processing applications. The challenges include analysis, capture, curation, search, sharing, storage, transfer, visualization, and privacy violations. The trend to larger data sets is due to the additional information derivable from analysis of a single large set of related data, as compared to separate smaller sets with the same total amount of data. -- Wikipedia
  • 12. Rethinking the future together new business opportunities, innovation, transformation and growth An emerging middle class growing from 2 to 5 billion by 2030 75% of global workforce will be Millennials More data in last 5 years than entire history of humankind 30 billion connected devices by 2020 1 billion people engaged in social networks Optimize resources Use Big Data to your advantage Run business in real time Rising Customer Expectations A Dramatically Changing Workforce Pressure on Resources 3X higher operating margin than the ones with poor employee engagement Network Effect/Explosion in Structured and Unstructured data 71% business leaders believe that customer experience is the next battleground 60% increase in retail operating margin in leveraging Big Data as the new resource 50% higher sales & margins when effectively running a networked enterprise © 2014 SAP AG or an SAP affiliate company. All rights reserved. Confidential Information under NDA 12
  • 14. Once, technology favored companies; now it empowers customers Source : Forrester Research, 2014 © 2014 SAP AG or an SAP affiliate company. All rights reserved. 14
  • 15. We have entered the age of the customer Source : Forrester Research, 2014 © 2014 SAP AG or an SAP affiliate company. All rights reserved. 15
  • 16. Growth and customer experience are priorities to business leaders Source : Forrester Research, 2014 Which of the following initiatives are likely to be your organization’s top priorities over the next 12 months? Source : Forrester Research, 2014 © 2014 SAP AG or an SAP affiliate company. All rights reserved. 16
  • 17. Big Data means all your Data…
  • 18. Quiz What percentage of enterprise data do firms use for analytics? Enterprise Data A. B. C. D. 12% 34% 53% 76% Source : Forrester Research, 2014
  • 19. Quiz What percentage of enterprise data do firms use for analytics? Enterprise Data A. B. C. D. 12% 34% 53% 76% Source : Forrester Research, 2014
  • 21. The velocity of business requires in-memory
  • 23. Streaming data is flowing by, and value is slipping away
  • 25. Sensors in every players’ boots will change the way we analyze and watch the game.
  • 26. What if you knew your customer was near your store on a rainy day?
  • 27. What kinds of apps could you develop if you could predict, detect and adapt to what customers need in-the-moment?