2. What is the game about?
โ Strategy based puzzle aimed at the mid-core
player
โ Quick immersive game play
โ Social grouping to encourage players to
cooperate with their friends
โ Group and individual microtransactions
3. Who are Tofanyou?
โ Industry veterans with 60+ man years of
game development experience
โ Worked on some of the biggest games in the
world
โ Serial hit makers
โ We want to make the games we've always
wanted to play on mobile
5. Gnosis
โ Gnosis is our method of data analysis
โ Combination of 3rd party and in-house
software
โ Analyses how users are playing the game
โ Will help make 'funnel' as wide as possible
7. The Competition
โ Clash of Clans
โ Plague Inc
โ League of Legends
โ Leverage strategy elements of Plague Inc
with the social elements of CoC and
replayability of LoL
8. Marketing
โ Use social media in a new way
โ Zombie MakeUp Kit lets players make an
undead version of themselves
โ Post ZAds to a users wall with them featured
in the ad
10. Monetisation
โ Microtransactions
โ Users buy consumable units for their herd to
make levels easier
โ Herd Leaders can buy for the Swarm
โ In Asia we will use text message based IAP
11. Revenue Expectation
โ Figures here are conservative
โ $10 ARPPU
โ 20,000 monthly transactions
โ Expect income to increase as more players
engage with the game
โ Bottom line: $200,000 per month
12. Development Cost
โ Estimate total cost to first release: $350,000
โ We will initially be running 'ultra-lean'
โ Updates will mostly be funded by revenue
from the game
โ Most artwork will be outsourced to keep
costs low
13. Exit strategy
โ Investors can expect a return as soon as the
product reaches positive revenue return
โ Once initial investment has been return they
can expect a return equal to share of original
investment
