1. Silverpop Engage and
Salesforce.com

2. Silverpop for Salesforce.com
Seamless connection to the world’s
#1 on-demand CRM service
Silverpop for Salesforce.com provides marketers
seamlessly integrated, point-and-click tools that
synchronize CRM data and email marketing
activity to improve the relevance of email
marketing programs and provide Salesforce.com
users with a clear view into marketing activity.

3. • Synchronize Salesforce.com lead and contact
data with Silverpop Engage
• Sync up to 400 Salesforce.com fields
• Intuitive point-and-click mapping tool to manage all
aspects of the synchronization

4. • Manage all aspects of the synchronization with an intuitive,
bi-directional visual field mapping tool
• No IT resources necessary!

5. • Select Template to send from within Salesforce
• Messages is sent to individual and/or campaign groups via
Silverpop Engage

6. Contact Insight
See message history (did they open, etc) and actions taken on
web site

7. See Website Footpath

8. Insight Into Program Participation
Programs are automated series of messages that can be setup in
Silverpop. Users can see what Programs contacts are engaged.

9. Easily Add Contact to Programs

10. Drill Down on all Actions taken

11. Lead Alert Behaviors
Clicked Link to
Download a File
Submit a Web
Form
Reached Lead
Rank
850
Reached Lead
Score
In a Program

12. Salesforce Chatter Integration
• View lead alerts
• Create tasks
• Sync lead alert
behaviors to
Chatter