A way to transform Sales and Marketing with Eloqua provides
an efficient and leading marketing automation and revenue
The CRM Integration is a great feature of two-way
synchronization, which is a bi-synchronous relationship
between the CRM system and Eloqua databases for the data
captured through uploads and forms also in terms of activities
like email opens, click-through, form submissions, and website
With this integration, we can build and manage the Eloqua
database effectively by using marketing scores and can route
the leads to Sales agents. Additionally, it measures marketing’s
impact on business
Methods of Syncing Data Between
Eloqua and CRM
There are two ways to sync data in Eloqua:
Eloqua will capture all new and modified records in your
CRM system through an Inbound data flow process.
Additionally, any new or updated records in Eloqua like
form submissions or list uploads will get synchronized
with your CRM system by an Outbound data flow
Inbound Synchronization: Inbound synchronization refers
to the newly created Lead, Contact, Account records or
modified records from the CRM system written to the
Eloqua Database. It is a scheduled action to be
configured and data is pulled into Eloqua.
Outbound Synchronization: Outbound synchronization
refers to the newly created or modified records from
Eloqua database to the CRM system. This process is
achieved by Program builder module with the logic and
Integration of Eloqua with CRM
There are four ways of integrating Eloqua with CRM
1)Native Connectors - Native connectors in Eloqua are
used for leading CRM and SFA applications to automate
the integration process.
2) The Eloqua AppCloud - Eloqua AppCloud is the simplest
way to integrate native extensions and third party tools with
the marketing platform.
3) SOAP API - Eloqua's webservices enables standards
based information exchange.
4) Flat File Integration - Flat file integration is often the
quickest and easiest way to integrate data into and out of