Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Eloqua Integration with CRM and Oracle Sales Cloud

3,588 views

Published on

Eloqua Integration with CRM and Oracle Sales Cloud

Published in: Technology
  • Be the first to comment

Eloqua Integration with CRM and Oracle Sales Cloud

  1. 1. Eloqua Integration with CRM & Oracle Sales Cloud Bhaskara Reddy Sannapureddy, Senior Project Manager @Infosys, +91-7702577769
  2. 2. Overview  A way to transform Sales and Marketing with Eloqua provides an efficient and leading marketing automation and revenue performance solution.  The CRM Integration is a great feature of two-way synchronization, which is a bi-synchronous relationship between the CRM system and Eloqua databases for the data captured through uploads and forms also in terms of activities like email opens, click-through, form submissions, and website visits.  With this integration, we can build and manage the Eloqua database effectively by using marketing scores and can route the leads to Sales agents. Additionally, it measures marketing’s impact on business
  3. 3. Methods of Syncing Data Between Eloqua and CRM  There are two ways to sync data in Eloqua:  Inbound data  Outbound data Eloqua will capture all new and modified records in your CRM system through an Inbound data flow process. Additionally, any new or updated records in Eloqua like form submissions or list uploads will get synchronized with your CRM system by an Outbound data flow process.
  4. 4. Synchronization Processes  Inbound Synchronization: Inbound synchronization refers to the newly created Lead, Contact, Account records or modified records from the CRM system written to the Eloqua Database. It is a scheduled action to be configured and data is pulled into Eloqua.  Outbound Synchronization: Outbound synchronization refers to the newly created or modified records from Eloqua database to the CRM system. This process is achieved by Program builder module with the logic and timing.
  5. 5. Integration of Eloqua with CRM There are four ways of integrating Eloqua with CRM system: 1)Native Connectors - Native connectors in Eloqua are used for leading CRM and SFA applications to automate the integration process. 2) The Eloqua AppCloud - Eloqua AppCloud is the simplest way to integrate native extensions and third party tools with the marketing platform. 3) SOAP API - Eloqua's webservices enables standards based information exchange. 4) Flat File Integration - Flat file integration is often the quickest and easiest way to integrate data into and out of data sources.
  6. 6. Integration of Eloqua with CRM
  7. 7. Integration Terminology
  8. 8. Integration of Eloqua and Oracle Sales Cloud
  9. 9. Integration of Eloqua and Oracle Sales Cloud-Architecture
  10. 10. Integration of Eloqua and Oracle Sales Cloud
  11. 11. Integration of Eloqua and Oracle Sales Cloud
  12. 12. Integration of Eloqua and Oracle Sales Cloud
  13. 13. Integration of Eloqua and Oracle Sales Cloud
  14. 14. THANK YOU

×