This document discusses 3 methods for increasing the power of a business. The first method is innovation - introducing new products and services to the market over the last 13 years. The second method is focusing on a niche and starting a new business. The third method involves building an emotional connection with customers and co-creating products with them. It also mentions leveraging trends, brands, the senses, pre-sales, partnerships, acceleration programs, new territories and preparing for expansion.