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APRA: Every One's a Media Company (Final)
 

APRA: Every One's a Media Company (Final)

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Here's what I finally presented on 15th May 2008 in the Hunter Valley.

Here's what I finally presented on 15th May 2008 in the Hunter Valley.

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APRA: Every One's a Media Company (Final) APRA: Every One's a Media Company (Final) Presentation Transcript

  • Everyone is a Media Company
  • My Talk
    • Everyone is a media company
      • Forces
      • Users
      • Ecosystem
    • Some ideas
  • 5 Forces
  • Force [1]
    • Media is almost free to distribute once created. Users know it .
  • Force [2]
    • New content can be swarmed to millions of people, anywhere in the world, in minutes. Users know it.
  • Force [3]
    • Perfect copies can be made by anyone. Users know it.
  • Force [4]
    • Everyone and everything will be connected and the cost will be ‘invisible’.
  • Force [5]
    • The web is increasingly distributed across devices and URLs. Destination sites descending. User sites ascending.
  • Users
    • At once:
      • Creator
      • Consumer
      • Distributor
      • Marketer
      • Service Provider
  • Today’s Ecosystem
    • Awesome:
      • Cheap delivery
      • Fast transfers
      • Increasingly immediate/real time
      • Collaborative
      • Bottom Up
      • Effortless word-of-mouth (powerful)
      • Easy to pay
      • Easy to monitor
      • Any device
  • Today’s Ecosystem
    • Frustrating
      • Hard to get attention (for anyone though... So could be a benefit)
      • Hard (impossible?) to stop the flow
  • Chris Anderson
    • “ From a pure memetics standpoint, the artists that encourage free distribution of their work will eventually prevail over the artists who discourage it.
    • The reason is because only freely distributed music can be recommended to a friend in the sense of “here, listen to this. ”
  • Today’s Ecosystem
    • So:
      • Easy to account for activity
      • Easy to make money
      • Easy ways to get buyers to help with promotion and distribution
      • Tiny storage/distribution costs
      • More content
  • Ideas
  • Idea [1]
    • Selling music through Google?
      • Made $5.19 billion Q1 this year
      • Largest search category = entertainment?
      • Ad-sense for music?
  • Ideas [2]
    • Rights: the unsolved problem
      • Opportunity to take a pro-consumer position that supports a monopoly
      • If everyone is a media company, they have the same problem as artists
      • Dataportability
  • Ideas [3]
    • “ APRA Labs”
      • Micro-format and API for buying music
      • Recording a transaction
      • CC Interface API to bring clarity
  • So...
    • Everyone is a media company
    • There are some unstoppable forces, but these are an opportunity
  • End
    • Phil Morle
    • Web: www.pollenizer.com
    • Blog: philmorle.com
    • [email_address]
    • Twitter: philmorle
    • Skype: pmorle