Everyone is a Media Company

My Talk Everyone is a media company Forces Users Ecosystem Some ideas

Everyone is a media company

Forces

Users

Ecosystem

Some ideas

5 Forces

Force [1] Media is almost free to distribute once created. Users know it .

Media is almost free to distribute once created. Users know it .

Force [2] New content can be swarmed to millions of people, anywhere in the world, in minutes. Users know it.

New content can be swarmed to millions of people, anywhere in the world, in minutes. Users know it.

Force [3] Perfect copies can be made by anyone. Users know it.

Perfect copies can be made by anyone. Users know it.

Force [4] Everyone and everything will be connected and the cost will be ‘invisible’.

Everyone and everything will be connected and the cost will be ‘invisible’.

Force [5] The web is increasingly distributed across devices and URLs. Destination sites descending. User sites ascending.

The web is increasingly distributed across devices and URLs. Destination sites descending. User sites ascending.

Users At once: Creator Consumer Distributor Marketer Service Provider

At once:

Creator

Consumer

Distributor

Marketer

Service Provider

Today’s Ecosystem Awesome: Cheap delivery Fast transfers Increasingly immediate/real time Collaborative Bottom Up Effortless word-of-mouth (powerful) Easy to pay Easy to monitor Any device

Awesome:

Cheap delivery

Fast transfers

Increasingly immediate/real time

Collaborative

Bottom Up

Effortless word-of-mouth (powerful)

Easy to pay

Easy to monitor

Any device

Today’s Ecosystem Frustrating Hard to get attention (for anyone though... So could be a benefit) Hard (impossible?) to stop the flow

Frustrating

Hard to get attention (for anyone though... So could be a benefit)

Hard (impossible?) to stop the flow

Chris Anderson “ From a pure memetics standpoint, the artists that encourage free distribution of their work will eventually prevail over the artists who discourage it. The reason is because only freely distributed music can be recommended to a friend in the sense of “here, listen to this. ”

“ From a pure memetics standpoint, the artists that encourage free distribution of their work will eventually prevail over the artists who discourage it.

The reason is because only freely distributed music can be recommended to a friend in the sense of “here, listen to this. ”

Today’s Ecosystem So: Easy to account for activity Easy to make money Easy ways to get buyers to help with promotion and distribution Tiny storage/distribution costs More content

So:

Easy to account for activity

Easy to make money

Easy ways to get buyers to help with promotion and distribution

Tiny storage/distribution costs

More content

Ideas

Idea [1] Selling music through Google? Made $5.19 billion Q1 this year Largest search category = entertainment? Ad-sense for music?

Selling music through Google?

Made $5.19 billion Q1 this year

Largest search category = entertainment?

Ad-sense for music?

Ideas [2] Rights: the unsolved problem Opportunity to take a pro-consumer position that supports a monopoly If everyone is a media company, they have the same problem as artists Dataportability

Rights: the unsolved problem

Opportunity to take a pro-consumer position that supports a monopoly

If everyone is a media company, they have the same problem as artists

Dataportability

Ideas [3] “ APRA Labs” Micro-format and API for buying music Recording a transaction CC Interface API to bring clarity

“ APRA Labs”

Micro-format and API for buying music

Recording a transaction

CC Interface API to bring clarity

So... Everyone is a media company There are some unstoppable forces, but these are an opportunity

Everyone is a media company

There are some unstoppable forces, but these are an opportunity

End Phil Morle Web: www.pollenizer.com Blog: philmorle.com [email_address] Twitter: philmorle Skype: pmorle

Phil Morle

Web: www.pollenizer.com

Blog: philmorle.com

[email_address]

Twitter: philmorle

Skype: pmorle