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Everyone is a  Media Company
My Talk <ul><li>Everyone is a media company </li></ul><ul><ul><li>Forces  </li></ul></ul><ul><ul><li>Users </li></ul></ul>...
5 Forces
Force [1] <ul><li>Media is almost free to distribute once created.  Users know it . </li></ul>
Force [2] <ul><li>New content can be swarmed to millions of people, anywhere in the world, in minutes.  Users know it. </l...
Force [3] <ul><li>Perfect copies can be made by anyone.  Users know it. </li></ul>
Force [4] <ul><li>Everyone and everything will be connected and the cost will be ‘invisible’. </li></ul>
Force [5] <ul><li>The web is increasingly distributed across devices and URLs. Destination sites descending. User sites as...
Users <ul><li>At once: </li></ul><ul><ul><li>Creator </li></ul></ul><ul><ul><li>Consumer </li></ul></ul><ul><ul><li>Distri...
Today’s Ecosystem <ul><li>Awesome: </li></ul><ul><ul><li>Cheap delivery </li></ul></ul><ul><ul><li>Fast transfers </li></u...
Today’s Ecosystem <ul><li>Frustrating </li></ul><ul><ul><li>Hard to get attention (for anyone though... So could be a bene...
Chris Anderson <ul><li>“ From a pure memetics standpoint, the artists that encourage free distribution of their work will ...
Today’s Ecosystem <ul><li>So: </li></ul><ul><ul><li>Easy to account for activity </li></ul></ul><ul><ul><li>Easy to make m...
Ideas
Idea [1] <ul><li>Selling music through Google? </li></ul><ul><ul><li>Made $5.19 billion Q1 this year </li></ul></ul><ul><u...
Ideas [2] <ul><li>Rights: the unsolved problem </li></ul><ul><ul><li>Opportunity to take a pro-consumer position that supp...
Ideas [3] <ul><li>“ APRA Labs” </li></ul><ul><ul><li>Micro-format and API for buying music </li></ul></ul><ul><ul><li>Reco...
So... <ul><li>Everyone is a media company </li></ul><ul><li>There are some unstoppable forces, but these are an opportunit...
End <ul><li>Phil Morle </li></ul><ul><li>Web: www.pollenizer.com </li></ul><ul><li>Blog: philmorle.com </li></ul><ul><li>[...
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APRA: Every One's a Media Company (Final)

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Here's what I finally presented on 15th May 2008 in the Hunter Valley.

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APRA: Every One's a Media Company (Final)

  1. 1. Everyone is a Media Company
  2. 2. My Talk <ul><li>Everyone is a media company </li></ul><ul><ul><li>Forces </li></ul></ul><ul><ul><li>Users </li></ul></ul><ul><ul><li>Ecosystem </li></ul></ul><ul><li>Some ideas </li></ul>
  3. 3. 5 Forces
  4. 4. Force [1] <ul><li>Media is almost free to distribute once created. Users know it . </li></ul>
  5. 5. Force [2] <ul><li>New content can be swarmed to millions of people, anywhere in the world, in minutes. Users know it. </li></ul>
  6. 6. Force [3] <ul><li>Perfect copies can be made by anyone. Users know it. </li></ul>
  7. 7. Force [4] <ul><li>Everyone and everything will be connected and the cost will be ‘invisible’. </li></ul>
  8. 8. Force [5] <ul><li>The web is increasingly distributed across devices and URLs. Destination sites descending. User sites ascending. </li></ul>
  9. 9. Users <ul><li>At once: </li></ul><ul><ul><li>Creator </li></ul></ul><ul><ul><li>Consumer </li></ul></ul><ul><ul><li>Distributor </li></ul></ul><ul><ul><li>Marketer </li></ul></ul><ul><ul><li>Service Provider </li></ul></ul>
  10. 10. Today’s Ecosystem <ul><li>Awesome: </li></ul><ul><ul><li>Cheap delivery </li></ul></ul><ul><ul><li>Fast transfers </li></ul></ul><ul><ul><li>Increasingly immediate/real time </li></ul></ul><ul><ul><li>Collaborative </li></ul></ul><ul><ul><li>Bottom Up </li></ul></ul><ul><ul><li>Effortless word-of-mouth (powerful) </li></ul></ul><ul><ul><li>Easy to pay </li></ul></ul><ul><ul><li>Easy to monitor </li></ul></ul><ul><ul><li>Any device </li></ul></ul>
  11. 11. Today’s Ecosystem <ul><li>Frustrating </li></ul><ul><ul><li>Hard to get attention (for anyone though... So could be a benefit) </li></ul></ul><ul><ul><li>Hard (impossible?) to stop the flow </li></ul></ul>
  12. 12. Chris Anderson <ul><li>“ From a pure memetics standpoint, the artists that encourage free distribution of their work will eventually prevail over the artists who discourage it. </li></ul><ul><li>The reason is because only freely distributed music can be recommended to a friend in the sense of “here, listen to this. ” </li></ul>
  13. 13. Today’s Ecosystem <ul><li>So: </li></ul><ul><ul><li>Easy to account for activity </li></ul></ul><ul><ul><li>Easy to make money </li></ul></ul><ul><ul><li>Easy ways to get buyers to help with promotion and distribution </li></ul></ul><ul><ul><li>Tiny storage/distribution costs </li></ul></ul><ul><ul><li>More content </li></ul></ul>
  14. 14. Ideas
  15. 15. Idea [1] <ul><li>Selling music through Google? </li></ul><ul><ul><li>Made $5.19 billion Q1 this year </li></ul></ul><ul><ul><li>Largest search category = entertainment? </li></ul></ul><ul><ul><li>Ad-sense for music? </li></ul></ul>
  16. 16. Ideas [2] <ul><li>Rights: the unsolved problem </li></ul><ul><ul><li>Opportunity to take a pro-consumer position that supports a monopoly </li></ul></ul><ul><ul><li>If everyone is a media company, they have the same problem as artists </li></ul></ul><ul><ul><li>Dataportability </li></ul></ul>
  17. 17. Ideas [3] <ul><li>“ APRA Labs” </li></ul><ul><ul><li>Micro-format and API for buying music </li></ul></ul><ul><ul><li>Recording a transaction </li></ul></ul><ul><ul><li>CC Interface API to bring clarity </li></ul></ul>
  18. 18. So... <ul><li>Everyone is a media company </li></ul><ul><li>There are some unstoppable forces, but these are an opportunity </li></ul>
  19. 19. End <ul><li>Phil Morle </li></ul><ul><li>Web: www.pollenizer.com </li></ul><ul><li>Blog: philmorle.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: philmorle </li></ul><ul><li>Skype: pmorle </li></ul>

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