The document is an advertisement for Apinya Beauty&Salon. The salon is experiencing fewer customers due to competition from other salons in the area. The advertisement aims to promote the salon's one-stop beauty services including hair, makeup, facials, manicures, and pedicures provided by professional stylists. The target market is women ages 18-50, especially teenagers and working women. The salon wants customers to know they can receive all beauty treatments and have their hairstyle designed specifically for them.

1. Toungporn Klinpong
55030075 Sec: 1
Copy Platform
Ad subject: Apinya Beauty&Salon
Key fact: Fewer customers
Ad problem: There are many salons in this area.
Product characteristics:
 Clean, comfortable like home
 Located on the street, noticeable and convenient parking
 Surrounded with many street food shops
 Providing hairdo, makeup, facial, manicure and pedicure
 Providing professional hair stylists
Advertising objectives: Let the target markets know that this salon has completed beauty
range service and have professional hair stylists who can give them an advice and can design
the most perfectly suitable hair style for customers.
Target market: Women ages 18-50, particularly teenager and workingwomen
Competition: Most of the salon in the areas doesn’t do one stop beauty service, and they
have no skilled enough to choose the hairstyle that matches customers’ request.
Statement of benefit or appeal:
 Completed beauty range service
 Hair design by professional hair stylists.
Creative theme: All beauty in one
Supportive selling point: 1. One stop beauty service
2. Hair design service

2. Toungporn Klinpong
55030075 Sec: 1
Copy Sheet for Print Ad
Product: Apinya Beauty&Salon
Medium: Newspaper
Client: Apinya Beauty&Salon
Writer: Toungporn Klinpong
Headline: Gorgeous Like Star
Body copy:
We are the completed beauty range service – Apinya Beauty&Salon, where you are
able to change yourself from head to toe. Get some manicure and pedicure, and do some
beauty treatments. Facial massage is provided. Release yourself with a comfortable
massage. Do not forget to change your hair to the new perfectly suitable hairstyle designed
by our professional hair stylist. We will make you gorgeous like star.
Come here and go back with a beautiful new you.
Come today! Open daily 8.00 a.m. - 21.00 p.m.
Call us now 083-8834644
Subhead or slogan: All beauty in one
Signature: Apinya Beauty&Salon, Panya Rd., Bangchun, Klongsamwa, (083-8834644)