How To Stand Out In A Crowd Of Many

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Craig Pladson (Director, Interactive Strategy) and Kristen Evanoff (Director, Creative Output) and of Colle+McVoy present three specific ways you can stand out as an aspiring advertising professional. …

Craig Pladson (Director, Interactive Strategy) and Kristen Evanoff (Director, Creative Output) and of Colle+McVoy present three specific ways you can stand out as an aspiring advertising professional.

As the leading force behind C+M’s creative recruiting efforts and managing the agency’s creative resources, Kristen brings a unique perspective on how creative professionals can stand out. Craig heads up C+M’s Interactive Strategy team and helps lead the agency’s recruiting efforts to find interactive talent. He will talk about how agency roles are transitioning to adapt with emerging media trends and outline specific action steps for how you can prepare yourself for a career in digital marketing. Throughout their presentation, Kristen and Craig offer examples from their own careers on how they’ve successfully been able to stand out.

More in: Career , Technology , Business
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Transcript

  • 1. HOW TO STAND OUT IN A CROWD OF MANY 2.11.11© COLLE+MCVOY 2011
  • 2. Craig Pladson Kristin EvanoffDirector, Interactive Strategy Director, Creative Output @craigpladson @dearbodey
  • 3. Craig Pladson Kristin EvanoffDirector, Interactive Strategy Director, Creative Output @craigpladson @dearbodey #ad2sas
  • 4. WHY ARE YOU ALL HERE TODAY?
  • 5. STAND OUT
  • 6. STAND OUTHOW TO IN A CROWD OF MANY
  • 7. 1. FIND YOURPASSION
  • 8. 2. ESTABLISH YOURBRAND
  • 9. 3. MAKE MEANINGFULCONNECTIONS
  • 10. 1. FIND YOURPASSION
  • 11. HOW TOFIND YOUR PASSION.
  • 12. WHAT MAKES YOU HAPPY?
  • 13. WHAT MAKES YOU HAPPY?WHAT MAKES YOU FEEL GOOD?WHAT ARE YOU GOOD AT?WHAT’S IMPORTANT TO YOU?WHY?
  • 14. 2. ESTABLISH YOURBRAND
  • 15. HOW TOESTABLISH YOUR BRAND.
  • 16. YOUR PASSIONIS YOUR BRAND.
  • 17. YOUR PASSIONIS YOUR BRAND.
  • 18. YOUR PASSIONIS YOUR BRAND.CORE VALUES.
  • 19. YOUR PASSIONIS YOUR BRAND.CORE VALUES.DISTINCTIVE TRAITS.
  • 20. YOUR PASSIONIS YOUR BRAND.CORE VALUES.DISTINCTIVE TRAITS.WHAT YOU’RE BEST AT.
  • 21. YOUR PASSIONIS YOUR BRAND.CORE VALUES.DISTINCTIVE TRAITS.WHAT YOU’RE BEST AT.EXPRESS YOURSELF.
  • 22. Matt WoestehoffThe Brainco Kid @mjwessty
  • 23. Matt WoestehoffThe Brainco Kid @mjwessty
  • 24. Matt WoestehoffThe Brainco Kid @mjwessty
  • 25. Matt WoestehoffThe Brainco Kid @mjwessty
  • 26. Matt WoestehoffThe Brainco Kid @mjwessty
  • 27. Matt WoestehoffThe Brainco Kid @mjwessty
  • 28. Matt WoestehoffThe Brainco Kid @mjwessty
  • 29. Matt WoestehoffThe Brainco Kid @mjwessty
  • 30. Matt WoestehoffThe Brainco Kid @mjwessty
  • 31. Nina OrezzoliArt Director, C+M @thefruitie
  • 32. Nina OrezzoliArt Director, C+M @thefruitie
  • 33. Nina OrezzoliArt Director, C+M @thefruitie
  • 34. Nina OrezzoliArt Director, C+M @thefruitie
  • 35. Nina OrezzoliArt Director, C+M @thefruitie
  • 36. Nina OrezzoliArt Director, C+M @thefruitie
  • 37. Nina OrezzoliArt Director, C+M @thefruitie
  • 38. 3. MAKE MEANINGFULCONNECTIONS
  • 39. HOW TOCONNECT MEANINGFULLY.
  • 40. YOUR PASSION + BRANDALLOW FOR MEANINGFUL CONNECTIONS.
  • 41. YOUR PASSION + BRANDALLOW FOR MEANINGFUL CONNECTIONS.
  • 42. YOUR PASSION + BRANDALLOW FOR MEANINGFUL CONNECTIONS.INFORMATIONAL VS. FORMAL.
  • 43. YOUR PASSION + BRANDALLOW FOR MEANINGFUL CONNECTIONS.INFORMATIONAL VS. FORMAL.GET SMART BEFORE YOUR MEETING.
  • 44. YOUR PASSION + BRANDALLOW FOR MEANINGFUL CONNECTIONS.INFORMATIONAL VS. FORMAL.GET SMART BEFORE YOUR MEETING.COMMIT AND FOLLOW UP.
  • 45. YOUR PASSION + BRANDALLOW FOR MEANINGFUL CONNECTIONS.INFORMATIONAL VS. FORMAL.GET SMART BEFORE YOUR MEETING.COMMIT AND FOLLOW UP.YOU DON’T KNOW IF YOU DON’T ASK.
  • 46. ALWAYS OVER DELIVER.
  • 47. 3 WAYS HOW TO STAND OUT IN A CROWD OF MANY. FIND YOUR PASSION. ESTABLISH YOUR BRAND. MAKE MEANINGFUL CONNECTIONS.