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Creative Problem Solving

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Presented at FITC Toronto 2018
More info at http://fitc.ca/event/to18/

Presented by Taj Reid, Microsoft
and Dave Brown, Microsoft

Overview
Dave Brown and Taj Reid take you on an inspiring journey of their adventurous careers. From DJing, writing books and building apps to graduating from law school, opening after-school programs across the country and dancing with Bjork in Iceland. How did these two weirdos end up at Microsoft? They’re not engineers. They’re not developers. But, they are problem solvers and storytellers. Get ready for a wild session where these two senior leaders share how creative thinking and problem solving has made a powerful impact on their life, work and friendship.

Target Audience
Designers, Creative Technologists and Artists interested in making cultural impact through product.

Five Things Audience Members Will Learn
Our presentation shares the importance of…

Getting outside of your comfort zone
Racking up as many experiences as possible
Presenting your authentic self
Seeking out differences in others
Finding your creative partner
…all in the spirit of becoming a better strategist and problem solver who makes cultural impact through product.

Published in: Design
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Creative Problem Solving

  1. 1. Creative Problem Solving A P a i r o f N i k e s S i z e 1 0 . 5 - A T C Q
  2. 2. Let’s do this!
  3. 3. Who are these guys!?
  4. 4. He’s Taj.
  5. 5. Creative Director @ Microsoft.
  6. 6. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE.
  7. 7. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE.
  8. 8. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE.
  9. 9. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE.
  10. 10. He’s Dave.
  11. 11. Creative Director @ Microsoft.
  12. 12. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE.
  13. 13. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE.
  14. 14. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE.
  15. 15. Together…
  16. 16. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE. We’re creative partners designing experiences that make a difference in products, teams and culture.
  17. 17. R E M I X E X P E R I E N C E & V I S U A L C E N T E R MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE.
  18. 18. But we’re most excited about you?
  19. 19. The Creative Hybrid.
  20. 20. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE. Today and tomorrow’s challenges require creative hybrids.
  21. 21. This could be you!
  22. 22. ALL FOR THE LOW! LOW! LOW! PRICE OF JUST…
  23. 23. But seriously…
  24. 24. Here’s the formula.
  25. 25. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE. Craft + Authentic Self + Creative Arts = Making Impact & Solving Problems.
  26. 26. Five Mildly Important Life Lessons.
  27. 27. 01. It’s the little things that are the big things.
  28. 28. Inspiring quotes in your email signature.
  29. 29. Inspiring quotes in your email signature. Don’t do it.
  30. 30. Inspiring quotes in your email signature. Don’t do it. instead…
  31. 31. Push perspective.
  32. 32. Ashley SHOE DESIGNER
  33. 33. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE.
  34. 34. Celebrate our differences.
  35. 35. 02. Know your super power and protect that sh!t.
  36. 36. How do you find it?
  37. 37. Rack up a ton of experiences.
  38. 38. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE. Dave’s Jams
  39. 39. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE. Dave’s Jams
  40. 40. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE. Dave’s Jams
  41. 41. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE. Dave’s Jams
  42. 42. People & Storytelling & Punk Rock.
  43. 43. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE. School + School + School + Being Polite = Doctor or Lawyer (i.e. Success)
  44. 44. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE. School Designer + School DJ + School Magazine Publisher + Being Polite = Doctor or Lawyer (i.e. Success)
  45. 45. Graduated Immigration Law Dr. King Fellow Policy Think Tank 450 Classrooms
  46. 46. JUNE 2007
  47. 47. JUNE 2007 I’m out.
  48. 48. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE. Dave’s Jams
  49. 49. PROFITS
  50. 50. PROFITS Amazon.
  51. 51. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE. Dave’s Jams
  52. 52. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE. Dave’s Jams
  53. 53. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE. Dave’s Jams
  54. 54. MTV DELTA GOOGLE WARBY PARKER COOL HUNTING
  55. 55. People & Communication & Storytelling.
  56. 56. Found it. Good. Now protect it.
  57. 57. …and celebrate it.
  58. 58. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE.
  59. 59. 03. Treat users like your friends.
  60. 60. It’s about trust.
  61. 61. “We earn our user’s trust in drips, but can lose it in buckets.”
  62. 62. It’s about empathy.
  63. 63. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE. Empathy.
  64. 64. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE.
  65. 65. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE. Empathy.
  66. 66. 04. Fight for relevancy.
  67. 67. Be a student for life.
  68. 68. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE. Insert Flipboard
  69. 69. Get out of your comfort zone.
  70. 70. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE.
  71. 71. 05. Find your creative partner.
  72. 72. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE.
  73. 73. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE.
  74. 74. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE.
  75. 75. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE.
  76. 76. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE. Craft + Authentic Self + Creative Arts = Making Impact & Solving Problems.
  77. 77. MICROSOFT CONFIDENTIAL. DO NOT DISTRIBUTE.
  78. 78. THANK YOU!!! Give us a shout anytime! @tajmatic // tareid@microsoft.com @holidaymatinee // davb@microsoft.com

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