3. NEWS comes from…
Conflicts
Disaster
Progress and development
Crime
Money
Religion
Prominence
Health
Sex
Weather
Entertainment
Human interest
4. LEAD
is a brief, sharp statement of
the story's essential facts
S
T
R
U
C
T
U
R
E
5. S
T
R
U
C
T
U
R
E
A PERFECT LEAD must be…
KISS
ideally 20-25 words
interesting… to read the rest of
the story
identify key points
list the key point in order
identify news angle (What do
you want to emphasize?)
8. Avoid idioms.
Avoid new words and expressions.
Punctuate simply.
Use the active voice.
Use the positive form- say what is, not
what is no.
Watch the load more than the length
of your sentence.
CORRECT ERRORS.
9. “Fill your paper with the
breathings of your heart. ”
~William Wordsworth
END...