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5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
5 easy ways to grow your online revenue! (and other get rich quick schemes)
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5 easy ways to grow your online revenue! (and other get rich quick schemes)

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Presentation delivered for Magazines Canada Web Weekend workshops across Canada in 2008. Toronto, Calgary, Halifax, and Vancouver.

Presentation delivered for Magazines Canada Web Weekend workshops across Canada in 2008. Toronto, Calgary, Halifax, and Vancouver.

Published in: Business, News & Politics
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  • 1. 5 easy ways to grow your online revenue! (and other get rich quick schemes) Presented by Phillip Smith Web Weekend, Nov 24th www.communitybandwidth.ca
  • 2. Why would anyone trust this guy?
  • 3. You
  • 4. The cost of doing business on the Web is INCREASING
  • 5. Magazine publishers are asking “WHAT IS AT THE END OF THE RAINBOW?”
  • 6. Some days, it would be easier to just pretend this “Web” thing DIDN’T EXIST
  • 7. The reality is that the Web has done more for magazines than the printing press
  • 8. The secret to online revenue is simple…
  • 9. You must TRAIN to SUCEED.
  • 10. 5 easy ways to grow your online revenue! (and other get rich quick schemes) 1. Slow and steady wins the day 2. The realities haven’t changed that much 3. Simple strategies are sustainable strategies
  • 11. Slow and steady wins the day
  • 12. Strategy #1: Establish your base
  • 13. …by getting the right systems in place
  • 14. …by getting the right systems in place
  • 15. …by getting the right systems in place
  • 16. …by getting the right systems in place
  • 17. …by getting the right systems in place
  • 18. …by getting the right systems in place
  • 19. …by getting the right systems in place
  • 20. …by getting the right systems in place
  • 21. … by double-checking EVERYTHING
  • 22. … by double-checking EVERYTHING
  • 23. … by double-checking EVERYTHING
  • 24. … by going for the big numbers
  • 25. Strategy #2: Follow the TRENDS
  • 26. … by figuring out what numbers are important
  • 27. … by experimenting, and then let the results speak for themselves
  • 28. … by creating regular reports on actionable information
  • 29. Strategy #3: Focus on GOALS and CONVERSIONS
  • 30. … because all sites have goals (so track them!)
  • 31. … because all sites have goals (so track them!)
  • 32. … because everything is measurable online
  • 33. … because everything is measurable online
  • 34. … because everything is measurable online
  • 35. … because everything is measurable online
  • 36. … ultimately, it’s the conversions that count
  • 37. … ultimately, it’s the conversions that count
  • 38. … ultimately, it’s the conversions that count
  • 39. … ultimately, it’s the conversions that count
  • 40. 5 easy ways to grow your online revenue! (and other get rich quick schemes) 1. Slow and steady wins the day 2. The realities haven’t changed that much 3. Simple strategies are sustainable strategies
  • 41. The realities haven’t changed much
  • 42. :-( First, the downside
  • 43. …because CPM rates are static
  • 44. …because CPM rates are static
  • 45. …because CPM rates are static
  • 46. … because the online ad industry is consolidating
  • 47. … because the real-life numbers are surprisingly low
  • 48. … because the real-life numbers are surprisingly low
  • 49. Available inventory 100,000 views / impressions Divided by 1000 (CPM) 100 units Multiplied by your CPM rate $10 - $30 Equals $1000 - 3000 / month … because the real-life numbers are surprisingly low
  • 50. :-) But, there’s an upside
  • 51. … because subscriber acquisition, and retention is less expensive
  • 52. … because subscriber acquisition, and retention is less expensive
  • 53. … because subscriber acquisition, and retention is less expensive
  • 54. … because of expanded reach and potential audience
  • 55. … because feedback is instant and the opportunity cost is low
  • 56. ;-) And … there are success stories
  • 57. … when you plan for a cost-neutral Web operation
  • 58. … when you are purposeful with online marketing & promotions
  • 59. … when you are purposeful with online marketing & promotions
  • 60. … when you close the loop: going from offline to online
  • 61. … when you close the loop: going from offline to online
  • 62. 5 easy ways to grow your online revenue! (and other get rich quick schemes) 1. Slow and steady wins the day 2. The realities haven’t changed that much 3. Simple strategies are sustainable strategies
  • 63. SIMPLICITY: ISN’T IS SIMPLE? Simple strategies are sustainable strategies
  • 64. Strategy #1: Evolve your Web traffic
  • 65. … by focusing on quality traffic, as well as quantity
  • 66. … by giving away your content
  • 67. … by using micro sites, blogs, and syndication (RSS)
  • 68. … by using microsites, blogs, and syndication (RSS)
  • 69. … by using microsites, blogs, and syndication (RSS)
  • 70. Strategy #2: Grow your lists
  • 71. … because lists = relationships!
  • 72. … because lists = relationships!
  • 73. … because lists = relationships!
  • 74. … because lists = relationships!
  • 75. … because lists = relationships!
  • 76. … by setting targets
  • 77. … by setting targets
  • 78. … by setting targets
  • 79. …by keeping those subscribers
  • 80. …by keeping those subscribers
  • 81. Strategy #3: And -- finally! -- social networks (Facebook, MySapce, etc.)
  • 82. … because they’re Low-cost promotional vehicles, e.g.: events, new issues, etc.
  • 83. … because Lots of “Web 2.0” and media tools are baked-in
  • 84. …because SNS = traffic. And traffic equals….?
  • 85. …because SNS = traffic. And traffic equals….?
  • 86. Will magazine publishers be able to finish the marathon?
  • 87. The Web isn't going to go away
  • 88. The opportunity is to move innovation from projects to operations
  • 89. What does your training program look like?

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