5 easy ways to grow your online revenue!
      (and other get rich quick schemes)




            Presented by Phillip Smi...
Why would anyone
 trust this guy?
You
The cost of doing business on the Web is
              INCREASING
Magazine publishers are asking
“WHAT IS AT THE END OF THE RAINBOW?”
Some days, it would be easier to just
pretend this “Web” thing DIDN’T EXIST
The reality is that the Web has done more
  for magazines than the printing press
The secret to online revenue is simple…
You must TRAIN to SUCEED.
5 easy ways to grow your online revenue!
         (and other get rich quick schemes)




1. Slow and steady wins the day

...
Slow and steady wins the day
Strategy #1: Establish your base
…by getting the right systems in place
…by getting the right systems in place
…by getting the right systems in place
…by getting the right systems in place
…by getting the right systems in place
…by getting the right systems in place
…by getting the right systems in place
…by getting the right systems in place
… by double-checking EVERYTHING
… by double-checking EVERYTHING
… by double-checking EVERYTHING
… by going for the big numbers
Strategy #2: Follow the TRENDS
… by figuring out what numbers are important
… by experimenting, and then let the results
          speak for themselves
… by creating regular reports
 on actionable information
Strategy #3: Focus on GOALS and
         CONVERSIONS
… because all sites have goals (so track them!)
… because all sites have goals (so track them!)
… because everything is measurable online
… because everything is measurable online
… because everything is measurable online
… because everything is measurable online
… ultimately, it’s the conversions that count
… ultimately, it’s the conversions that count
… ultimately, it’s the conversions that count
… ultimately, it’s the conversions that count
5 easy ways to grow your online revenue!
         (and other get rich quick schemes)




1. Slow and steady wins the day

...
The realities haven’t changed much
:-(
First, the downside
…because CPM rates are static
…because CPM rates are static
…because CPM rates are static
… because the online ad industry is
         consolidating
… because the real-life numbers are
        surprisingly low
… because the real-life numbers are
        surprisingly low
Available inventory           100,000 views / impressions


Divided by 1000 (CPM)         100 units


Multiplied by your C...
:-)
But, there’s an upside
… because subscriber acquisition, and
     retention is less expensive
… because subscriber acquisition, and
     retention is less expensive
… because subscriber acquisition, and
     retention is less expensive
… because of expanded reach and potential
               audience
… because feedback is instant and the
      opportunity cost is low
;-)
And … there are success stories
… when you plan for a cost-neutral Web
             operation
… when you are purposeful with online
     marketing & promotions
… when you are purposeful with online
     marketing & promotions
… when you close the loop: going from offline
                to online
… when you close the loop: going from offline
                to online
5 easy ways to grow your online revenue!
         (and other get rich quick schemes)




1. Slow and steady wins the day

...
SIMPLICITY: ISN’T IS SIMPLE?




 Simple strategies are sustainable strategies
Strategy #1: Evolve your Web traffic
… by focusing on quality traffic, as well as quantity
… by giving away your content
… by using micro sites, blogs, and syndication (RSS)
… by using microsites, blogs, and syndication (RSS)
… by using microsites, blogs, and syndication (RSS)
Strategy #2: Grow your lists
… because lists = relationships!
… because lists = relationships!
… because lists = relationships!
… because lists = relationships!
… because lists = relationships!
… by setting targets
… by setting targets
… by setting targets
…by keeping those subscribers
…by keeping those subscribers
Strategy #3: And -- finally! -- social networks
        (Facebook, MySapce, etc.)
… because they’re Low-cost promotional vehicles, e.g.:
             events, new issues, etc.
… because Lots of “Web 2.0” and media tools are
                   baked-in
…because SNS = traffic. And traffic equals….?
…because SNS = traffic. And traffic equals….?
Will magazine publishers be able to finish
             the marathon?
The Web isn't going to go away
The opportunity is to move innovation from
          projects to operations
What does your training program look like?
5 easy ways to grow your online revenue! (and other get rich quick schemes)
Upcoming SlideShare
Loading in …5
×

5 easy ways to grow your online revenue! (and other get rich quick schemes)

427 views
359 views

Published on

Presentation delivered for Magazines Canada Web Weekend workshops across Canada in 2008. Toronto, Calgary, Halifax, and Vancouver.

Published in: Business, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
427
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

5 easy ways to grow your online revenue! (and other get rich quick schemes)

  1. 1. 5 easy ways to grow your online revenue! (and other get rich quick schemes) Presented by Phillip Smith Web Weekend, Nov 24th www.communitybandwidth.ca
  2. 2. Why would anyone trust this guy?
  3. 3. You
  4. 4. The cost of doing business on the Web is INCREASING
  5. 5. Magazine publishers are asking “WHAT IS AT THE END OF THE RAINBOW?”
  6. 6. Some days, it would be easier to just pretend this “Web” thing DIDN’T EXIST
  7. 7. The reality is that the Web has done more for magazines than the printing press
  8. 8. The secret to online revenue is simple…
  9. 9. You must TRAIN to SUCEED.
  10. 10. 5 easy ways to grow your online revenue! (and other get rich quick schemes) 1. Slow and steady wins the day 2. The realities haven’t changed that much 3. Simple strategies are sustainable strategies
  11. 11. Slow and steady wins the day
  12. 12. Strategy #1: Establish your base
  13. 13. …by getting the right systems in place
  14. 14. …by getting the right systems in place
  15. 15. …by getting the right systems in place
  16. 16. …by getting the right systems in place
  17. 17. …by getting the right systems in place
  18. 18. …by getting the right systems in place
  19. 19. …by getting the right systems in place
  20. 20. …by getting the right systems in place
  21. 21. … by double-checking EVERYTHING
  22. 22. … by double-checking EVERYTHING
  23. 23. … by double-checking EVERYTHING
  24. 24. … by going for the big numbers
  25. 25. Strategy #2: Follow the TRENDS
  26. 26. … by figuring out what numbers are important
  27. 27. … by experimenting, and then let the results speak for themselves
  28. 28. … by creating regular reports on actionable information
  29. 29. Strategy #3: Focus on GOALS and CONVERSIONS
  30. 30. … because all sites have goals (so track them!)
  31. 31. … because all sites have goals (so track them!)
  32. 32. … because everything is measurable online
  33. 33. … because everything is measurable online
  34. 34. … because everything is measurable online
  35. 35. … because everything is measurable online
  36. 36. … ultimately, it’s the conversions that count
  37. 37. … ultimately, it’s the conversions that count
  38. 38. … ultimately, it’s the conversions that count
  39. 39. … ultimately, it’s the conversions that count
  40. 40. 5 easy ways to grow your online revenue! (and other get rich quick schemes) 1. Slow and steady wins the day 2. The realities haven’t changed that much 3. Simple strategies are sustainable strategies
  41. 41. The realities haven’t changed much
  42. 42. :-( First, the downside
  43. 43. …because CPM rates are static
  44. 44. …because CPM rates are static
  45. 45. …because CPM rates are static
  46. 46. … because the online ad industry is consolidating
  47. 47. … because the real-life numbers are surprisingly low
  48. 48. … because the real-life numbers are surprisingly low
  49. 49. Available inventory 100,000 views / impressions Divided by 1000 (CPM) 100 units Multiplied by your CPM rate $10 - $30 Equals $1000 - 3000 / month … because the real-life numbers are surprisingly low
  50. 50. :-) But, there’s an upside
  51. 51. … because subscriber acquisition, and retention is less expensive
  52. 52. … because subscriber acquisition, and retention is less expensive
  53. 53. … because subscriber acquisition, and retention is less expensive
  54. 54. … because of expanded reach and potential audience
  55. 55. … because feedback is instant and the opportunity cost is low
  56. 56. ;-) And … there are success stories
  57. 57. … when you plan for a cost-neutral Web operation
  58. 58. … when you are purposeful with online marketing & promotions
  59. 59. … when you are purposeful with online marketing & promotions
  60. 60. … when you close the loop: going from offline to online
  61. 61. … when you close the loop: going from offline to online
  62. 62. 5 easy ways to grow your online revenue! (and other get rich quick schemes) 1. Slow and steady wins the day 2. The realities haven’t changed that much 3. Simple strategies are sustainable strategies
  63. 63. SIMPLICITY: ISN’T IS SIMPLE? Simple strategies are sustainable strategies
  64. 64. Strategy #1: Evolve your Web traffic
  65. 65. … by focusing on quality traffic, as well as quantity
  66. 66. … by giving away your content
  67. 67. … by using micro sites, blogs, and syndication (RSS)
  68. 68. … by using microsites, blogs, and syndication (RSS)
  69. 69. … by using microsites, blogs, and syndication (RSS)
  70. 70. Strategy #2: Grow your lists
  71. 71. … because lists = relationships!
  72. 72. … because lists = relationships!
  73. 73. … because lists = relationships!
  74. 74. … because lists = relationships!
  75. 75. … because lists = relationships!
  76. 76. … by setting targets
  77. 77. … by setting targets
  78. 78. … by setting targets
  79. 79. …by keeping those subscribers
  80. 80. …by keeping those subscribers
  81. 81. Strategy #3: And -- finally! -- social networks (Facebook, MySapce, etc.)
  82. 82. … because they’re Low-cost promotional vehicles, e.g.: events, new issues, etc.
  83. 83. … because Lots of “Web 2.0” and media tools are baked-in
  84. 84. …because SNS = traffic. And traffic equals….?
  85. 85. …because SNS = traffic. And traffic equals….?
  86. 86. Will magazine publishers be able to finish the marathon?
  87. 87. The Web isn't going to go away
  88. 88. The opportunity is to move innovation from projects to operations
  89. 89. What does your training program look like?

×