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Social Media as an Enterprise Framework

by Peter Fasano on Jan 22, 2010

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Georgia Product Development Management Association invited me, Peter Fasano, to present at the December 21, 2010 meeting at the Savannah College of Art and Design in Atlanta, Ga., on the topic of ...

Georgia Product Development Management Association invited me, Peter Fasano, to present at the December 21, 2010 meeting at the Savannah College of Art and Design in Atlanta, Ga., on the topic of Social Media.

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Social Media as an Enterprise Framework Presentation Transcript

Social Media as an Enterprise Framework January 21, 2009 Peter Fasano principal, mass+logic @GaPDMA/#GaPDMA and @PFasano

What are we talking about? Social Media Enterprise Framework

What are we talking about? Social interaction between people : Ivan Walsh

What are we talking about? Media distributed communications tanakawho

What are we talking about? Enterprise an organization driven by productivity goals Max xx

What are we talking about? Framework a structure BY-YOUR-⌘

Social Media Enterprise Framework We are talking about the realignment of business to meet the demands of real-time communications Greg Marshall

Social Media Ampliﬁcation what is the impact of real-time? Brian Solis

Brian Solis

Consumers are in control Consumers = Markets Markets are empowered to redeﬁne the Business/Brand relationship Markets are more inﬂuential than ever

Social Media Challenges Enterprise hierarchies communicate inefﬁciently and Markets are very efﬁcient Social Media accelerating the shift

Social Media Ampliﬁcation Real-time has changed expectations Can you keep up? Brian Solis

What are the elements of a framework? People Processes Technology

Elements of a framework People Leadership Council Intersection Consulting

Elements of a framework Process Social Media Principles Social Media Guidelines Platform Charter Intersection Consulting

Elements of a framework Technology Listen Analysis Execution of Social Media Community Engagement deanmeyersnet

Adopters and Outcomes

Dell Outlet Dell Outlet sold over $3 million worth of computers through Twitter! http://business.twitter.com/twitter101/case_dell

Apple iPhone App Store Leveraging open vs. controlled distribution systems. Using the wisdom of crowds to shape product development

CNN iReport Consumer driven media organized for social communication. Activation of the technology and the alignment with broadcast medium to enable the medium as a personal search engine

Best Buy Twelpforce Activate employees to listen, engage and respond to the Best Buy customer base on Twitter. Amplifying the potential of the otherwise conﬁned knowledge base

Where to start? Search Align your message with the community Explore insights from your existing outposts: Use ad planning tools to gain insights about .com consumer behavior Social Media Quantcast Short URL’s Facebook Ad Planner

Questions? Peter Fasano principal, mass+logic @GaPDMA/#GaPDMA and @PFasano

Harbinger Systems at Harbinger Systems Nice presentation! 3 years ago

Are you sure you want to

Peter Fasano, Social Business Strategist to the Fortune 500 at Social@Ogilvy Thank you for the comment and perspective Ian. I agree that the enterprise will move to sustaining engagement and internal organizational change to meet the demands of the real-time consumer and customer they seek to engage. Glad to network - please connect with me via my profile @ pfasano on LinkedIn, Twitter or Facebook.

Cheers,

Peter 3 years ago

Razorcoast at Razorcoast Interesting presentation, this year is the year the enterprise really starts to see the value in social media and will give up thinking it's just about twitter, facebook etc. To be sucessful organisations will need to transform how they run their business, manage their teams, organise their work, market their products. It's too much for some companies. Anyway, I enjoyed your presentation and if you ever want to network I'd love to have a chat. Kind Regards, Ian from Dublin 3 years ago