Social Media as an Enterprise Framework

4,755 views
4,437 views

Published on

Georgia Product Development Management Association invited me, Peter Fasano, to present at the December 21, 2010 meeting at the Savannah College of Art and Design in Atlanta, Ga., on the topic of Social Media.

Published in: Business, Technology
3 Comments
19 Likes
Statistics
Notes
  • Nice presentation!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thank you for the comment and perspective Ian. I agree that the enterprise will move to sustaining engagement and internal organizational change to meet the demands of the real-time consumer and customer they seek to engage. Glad to network - please connect with me via my profile @ pfasano on LinkedIn, Twitter or Facebook.

    Cheers,

    Peter
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Interesting presentation, this year is the year the enterprise really starts to see the value in social media and will give up thinking it's just about twitter, facebook etc. To be sucessful organisations will need to transform how they run their business, manage their teams, organise their work, market their products. It's too much for some companies. Anyway, I enjoyed your presentation and if you ever want to network I'd love to have a chat. Kind Regards, Ian from Dublin
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
4,755
On SlideShare
0
From Embeds
0
Number of Embeds
86
Actions
Shares
0
Downloads
252
Comments
3
Likes
19
Embeds 0
No embeds

No notes for slide
  • Raising awareness
    So instead of using Twitter just to let people know about deals, the company has come to think of it as a good place to interact with customers—and to raise awareness about the brand. “When we respond to people on Twitter, they get really excited, and we gain advocates.”
    That doesn’t mean Dell Outlet has abandoned the deals. In fact, the company often posts offers that are exclusive to Twitter. They twitter only a few times a week so as not to spam their followers, and they use tracking URLs to gauge what followers find most appealing.
    Increasing sales
    Do the coupons work? Big time. Not only do they get retweeted and picked up by coupon sites—both of which spread the brand name—they also drive sales. Dell Outlet has booked more than $3 million in revenue attributable to its Twitter posts. In addition, the division has done research showing that awareness of the outlet has grown, too. “The uplift has been more than we dreamed,” says Nelson.
  • Best Buys' new approach to Twitter and I had one of my "ah ha" moments. Best Buys, who have branded themselves in the past as the discount electronics store that offers more knowledgeable employees in their retail stores over other discount electronics retailers and even offered speciality help with it's GeekSquad has launched a service that uses Twitter to answer questions. The program, which is called Twelpforce, is a pretty simple idea, employees sign up on a website with their Twitter ID and when they Tweet using the hash-tag #tweplforce the Tweet is moved to the @twelpforce handle with attribution back to the employee (via @employee handle). The Tweet also shows up on the web site www.bbyconnect.appspot.com (Best Buy Connect), where all Best Buy Twelpforce Tweets are aggregated for search and review. All the employee instructions are also posted in a most transparent way right on the public web site (bravo!). This approach is about as web 2.0ish as you can get, transparent, spreading input across a wide / broad base, shared control and allowing employees to self select what and when they answer questions while using wisdom of crowds to provide a set of answers and comments for customers to review. The concept could work because it's not replacing traditional customer service but instead augmenting it in a new way, it brings the experience of asking the expert in the store to an online searchable real-time conversation. I suppose this process only works for certain types of businesses where there is a broad set of very knowledgeable employees outside of customer service that could address customer questions. It will be interesting to watch as this service, which is only a week or so old, catches on with customers and employees.   
  • Social Media as an Enterprise Framework

    1. Social Media as an Enterprise Framework January 21, 2009 Peter Fasano principal, mass+logic @GaPDMA/#GaPDMA and @PFasano
    2. What are we talking about? Social Media Enterprise Framework
    3. What are we talking about? Social interaction between people : Ivan Walsh
    4. What are we talking about? Social interaction between people : Ivan Walsh
    5. What are we talking about? Media distributed communications tanakawho
    6. What are we talking about? Media distributed communications tanakawho
    7. What are we talking about? Enterprise an organization driven by productivity goals Max xx
    8. What are we talking about? Enterprise an organization driven by productivity goals Max xx
    9. What are we talking about? Framework a structure BY-YOUR-⌘
    10. What are we talking about? Framework a structure BY-YOUR-⌘
    11. Social Media Enterprise Framework We are talking about the realignment of business to meet the demands of real-time communications Greg Marshall
    12. Social Media Enterprise Framework We are talking about the realignment of business to meet the demands of real-time communications Greg Marshall
    13. Social Media Amplification what is the impact of real-time? Brian Solis
    14. Brian Solis
    15. Consumers are in control Consumers = Markets Markets are empowered to redefine the Business/Brand relationship Markets are more influential than ever
    16. Consumers are in control Consumers = Markets Markets are empowered to redefine the Business/Brand relationship Markets are more influential than ever
    17. Social Media Challenges Enterprise hierarchies communicate inefficiently and Markets are very efficient Social Media accelerating the shift
    18. Social Media Challenges Enterprise hierarchies communicate inefficiently and Markets are very efficient Social Media accelerating the shift
    19. Social Media Amplification Real-time has changed expectations Can you keep up? Brian Solis
    20. What are the elements of a framework? People Processes Technology
    21. Elements of a framework People Leadership Council Intersection Consulting
    22. Elements of a framework Process Social Media Principles Social Media Guidelines Platform Charter Intersection Consulting
    23. Elements of a framework Technology Listen Analysis Execution of Social Media Community Engagement deanmeyersnet
    24. Adopters and Outcomes
    25. Dell Outlet Dell Outlet sold over $3 million worth of computers through Twitter! http://business.twitter.com/twitter101/case_dell
    26. Apple iPhone App Store Leveraging open vs. controlled distribution systems. Using the wisdom of crowds to shape product development
    27. CNN iReport Consumer driven media organized for social communication. Activation of the technology and the alignment with broadcast medium to enable the medium as a personal search engine
    28. Best Buy Twelpforce Activate employees to listen, engage and respond to the Best Buy customer base on Twitter. Amplifying the potential of the otherwise confined knowledge base
    29. Where to start? Search Align your message with the community Explore insights from your existing outposts: Use ad planning tools to gain insights about .com consumer behavior Social Media Quantcast Short URL’s Facebook Ad Planner
    30. Questions? Peter Fasano principal, mass+logic @GaPDMA/#GaPDMA and @PFasano

    ×