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Capta wlip credentials Capta wlip credentials Presentation Transcript

  • WLIP / Wunderman Listening PlatformProduct Credentials Wunderman
  • Wunderman Listening Platform§  WLIP is locally developed tool for monitoring and analysis of online conversations§  Covers discussions below articles, blogs, forums, Facebook, Twitter & YouTube as well on the very regional level - focused on the region of out interest and nothing else§  Based on advanced technology§  This tool has been successfully tested to handle all Central European languages and in fact, the technology is language - independent Wunderman
  • for Solving Business Problems§  Immediate customer feedback on products and services§  Effect of all communication activities and the introduction of new products / services§  Early identification of problems and the ability to immediately solve them (influencing discussions)§  Identifying sources of criticism to the level of identifying specific server and customer/visitor/blogger as well as the identification of active people online who have the strength to tear the attention, identification of brand ambassadors§  Detailed "mood" monitoring of various topics related to own and the competing brand Wunderman
  • Core Benefits§  Unlimited keywords§  Sophisticated system of organizing results into topics, categories and multiple tagging§  Self-learning engine§  Top level data at your fingertips in personalized dashboards§  Search of keyword of your interest in the entire data set§  Senior Data Analysts and Planners working the way through data towards actionable insights§  Local Research & Development team 24/7 support Wunderman
  • WLIP In Action Who What Where and Action how Wunderman
  • At the beginning, there are loads ofkeywords, hundreds of them.q  And we are looking for the proper mix that is organized into context Wunderman
  • We always make sure that with such keywordsfishnet, we capture everything, includingcompetitor products/services Wunderman
  • But we do not want to get lost q  Robust, but systematical taxonomy: 700 keywords in 72 categories a 10 topic groups (e.g. shopping process, specific campaigns, customer experience, competitors, negative sentiment,…) case Nokia Wunderman
  • Even the smallest sources will getuncovered! Who What Where and Action how Wunderman
  • Discovering the Places of Discussions q  Poland, Czech Republic, Croatia, Romania,… we can do them all q  At the very beginning, we use the keywords fishnet do discover all relevant sources of discussions, even the smallest ones q  And we still keep the option of including some preferred sources manually into the m Wunderman
  • Then, we can monitor all of them or focuson selected onesq  All sources can be segmented by topics, brand discussion & sentiment share,.. Wunderman
  • And then, when we know where, wecan focus on the content Who What Where and Action how Wunderman
  • It definitely makes sense to followtrending over time q  We keep our finger on the pulse of the online world: 24/7 Wunderman
  • But the volume is just one parameter. Wedive deeper into the actual content q  What words are being used q  What products/services get discussed most q  We created so called barometer of topics to be the first ones to discover new trends Wunderman
  • We Connect the Dots. Literally! q  Imagine you could find yourself in the 2D space, and see how close or far is the brand positioning from where you want it to be q  And where is the competition q  And you could see if you`re moving in the direction you want Wunderman
  • Deep Dive Analysis of Your Key Products 0 1 2 3 4 5 6 7 8 9N8 compared with Apple iPhone 7 1 N8 positive reviews 4 Positive Neutral Symbian in N8 3 Negative N8 compared to Samsung 3 camera optics 1 1 Wunderman
  • Qualitative Analysis:Strengths & Weaknesses -  Modern design -  Remote controls (ergonomy, reactiveness, logics behind the controls orientation) -  High quality materials -  Missing/corrupt subtitles when streaming video -  Perfect image from external sources (e.g. USB disk, DIVX movies in general) -  OKsound -  Limited offer of supported video formats of -  The Ambilight function at night streamed videos (USB, ext. HDD) -  Low weight -  Still existing segment of traditional customers who require attached printed manual in local -  Low energy consumption language (overall category attribute) Wunderman
  • Ability to React in TimeIssue Model Source User DateStále se nemohu rozhodnout mezi tímto modelem TV a plazmouPanasonicem P42G20. Obrazově mi přijde plazma lepší, obávám 40PFL7605H mall.cz - 28.11.se jen bzukotu,který trafo u tohoto modelu dle zkušeností u ivatelůčasto vydává (objevily se v souvislosti s tímto nějaké reklamace?).Mam Ex HDD.500G.a po připojeni na tv si chci přehrat HD film vmkv s DTS nebo AC3 zvukem obraz jede super ale zvuk nikolyv.Jakje to mo ne?HDD je ve formatu NTFS.U tv piši e usb rozhrani 40PFL5605H mall.cz Miroslav Kirvej 22.12.podporuje FAT a nebo DOS.U Fatu nelze přehravat vetši souboryne 4G. a DOS jsem nezkoušel.Tak včem mu e bit problem?Chybi manuál v tištěné podobě.občas se zablokuje tv při vypnutí 32PFL5605H mall.cz Jan Vokurka 19.12.domácího kina philips, musí se vypnout a znovu zapnout.Některá tlačítka na DO nejsou popsané. Tuner DVB-C neníaktivován pro Českou republiku, musí se nastavit na Finsko neboNěmecko ( není korektně zobrazovaná čeština) nebo Rakousko 32PFL5605H mall.cz Pavel Pravdík 20.12.( čeština je v pořádku ale nejde na českých programech teletext).EPG je oproti jiným značkám dosti nepovedené, nezobrazuje sečasová osa.Dobrý den, je u této TV mo no přehrávat filmy z externího pevnéhodisku (nemyslím USB flashku), případně má to nějaká omezení 32PFL5405H mall.cz Krejčí 28.11.(např. kapacita disku)?Dobrý den, mám u této TV problém s přijímáním dig. signálu přesvestavěný DVB-T tuner - obraz "kostičkuje", zvuk se seká, přitom jiná 32PFL5605H mall.cz - 19.11.TV od jiného výrobce tento problém nemá - je tato "závada"reklamovatelná ?... … … … … Wunderman
  • See yourself how effectively you`re usingthe WLIP data and insights Wunderman
  • Big Brother, Redefined…q  We find definitely those who do the talking, be it on Facebook, Twitter ,YouTube or the most hidden forumq  We will find out where they talk, what is their portfolio and how do they rate you Wunderman
  • Online DashboardWunderman
  • WLIP Dashboard – Easy Navigation§  Overview of conversation volume for Microsoft and competitive brands§  Sources Analysis – most important blogs, forums, domains ranked by importance for Microsoft§  Topics analysis – most discussed issues, products, services,…§  Topic Maps and trending – correlations of topics as discussed online with dynamics tracking§  Sentiment ranking – of topics, brands, products, services,..§  Influencers – power users tracking§  Export of tables and charts data§  Export of partial or complete datafile into xls or txt file Wunderman
  • WLIP Dashboard – 24/7 Data Access q  Customized Dashboard for each client q  Dashboard options can be tweaked locally by each office to show only specific topics, specific brands, specific dates, etc... Wunderman
  • Data Export from the Dashboard q  Export of partial data just by clicking on specific table or chart q  Export of complete data, can be filtered by region, time range, topic group Wunderman
  • CredentialsWunderman
  • Correlation map of various PhilipsPhilips Czech products and influencers…§  Evaluation of purchase behavior of customers for various categories of goods§  SWOT Philips vs competitors§  Tracking key online influencers – amateur review writers and geeksReferences: Jiří Hauptmann, jiri.hauptmann@philips.comSenior Manager Public Relations, Online and ATL Topics communicated for various brands.. Finding places that matter in decision making process… Wunderman
  • Nutricia Czech Understanding the purchase decision trees§  Decision trees of customers§  Identification of the competing brands and products in each of the product category§  Image mapsReferences: David Vejtruba, david.vejtruba@danone.comMarketing Manager Babyfood, NutriciaDetailed semi-manual sentiment analysis, own and competingbrands Long term evaluation of the campaigns effect on brand name perception Wunderman
  • Nokia – CZ/SK/PL/HU/RO§  Detailed monitoring of Nokia and competing brands activities in the Tracking themost active influencers in various world of online buzz channels – own media, social media, overall, their§  PR events feedback relationship to Nokia, sentiment, topics covered..§  Content and form related recommendations for products/services related campaignsReferences: Peter Kovacs, peter.6.kovacs@nokia.comDigital Marketing Manager CE at Nokia Overview of communication volume for key products and services Wunderman
  • WLIP / Wunderman Listening Platform http://wlip.eu Wunderman