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Engagement launching campaign for SHARP in Czech Repbulic

Engagement launching campaign for SHARP in Czech Repbulic

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    Sharp Sharp Presentation Transcript

    • welcome to the central europe
    • You have a problem
    • TO TA L LY O W E D O V ER CR M AR K ET
    • The situation is difficult ★ Market’s overcrowded ★ There are big brands ★ SHARP is rather unrecognized
    • The big brands
    • The premium brands
    • The market separation price features ?
    • Intention of the launch campaign ★ To make people aware of the brand ★ To create an interest & desire for the brand ★ To make people intend the future purchase
    • TVC flat image japanese technology Leoš’s choice