Mon Pm Session1 Updated

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Mon Pm Session1 Updated

  1. 1. Mon (PM session) 17 th Aug 2009 <ul><li>Validation/ </li></ul><ul><li>Stop monitoring, try </li></ul><ul><li>Find your Accidental </li></ul><ul><li>Share a back </li></ul><ul><li>Demonstrate your </li></ul><ul><li>instead of counting impressions </li></ul>PERSONALITY LISTENING SPOKESPERSON STORY HUMANITY ENGAGE © Dillon Lee – Temasek Polytechnic 2009
  2. 2. <ul><li>A tour of current features of STB’s e-marketing campaigns </li></ul>© Dillon Lee – Temasek Polytechnic 2009
  3. 3. Visitsingapore.com 2009 <ul><li>12 languages </li></ul><ul><li>Changing graphics for landing page </li></ul><ul><li>SGP micro-site </li></ul>© Dillon Lee – Temasek Polytechnic 2009
  4. 4. Visitsingapore on <ul><li>Started March 2009 </li></ul><ul><li>766 followers, 57 Tweets </li></ul><ul><li>Purpose of Tweets: </li></ul><ul><ul><li>News & Updates </li></ul></ul><ul><ul><li>Competition </li></ul></ul>© Dillon Lee – Temasek Polytechnic 2009
  5. 5. Uniquely Singapore on <ul><li>Started March 2009 </li></ul><ul><li>4970 fans </li></ul>© Dillon Lee – Temasek Polytechnic 2009
  6. 6. Uniquelysg on <ul><li>Started Jan 2008 </li></ul><ul><li>Channel views : 15,257 </li></ul>© Dillon Lee – Temasek Polytechnic 2009
  7. 7. Others? <ul><li>Any more? </li></ul><ul><li>Your comments on them </li></ul>© Dillon Lee – Temasek Polytechnic 2009
  8. 8. Australia.com © Dillon Lee – Temasek Polytechnic 2009 >1,000,000 visitors / month
  9. 9. © Dillon Lee – Temasek Polytechnic 2009 Brand recognition Culture Experience of organization Destination offerings … ..
  10. 10. Social Influence Marketing Building communities Target: Global Experience Seekers Marketing Budget approx AUD$90m © Dillon Lee – Temasek Polytechnic 2009
  11. 11. © Dillon Lee – Temasek Polytechnic 2009
  12. 12. © Dillon Lee – Temasek Polytechnic 2009
  13. 13. Australia on © Dillon Lee – Temasek Polytechnic 2009 ** Source : Eturbonews >1,000 fans joining everyday Most vocal : UK, Italy, France **
  14. 14. Australia on © Dillon Lee – Temasek Polytechnic 2009
  15. 15. Australia on © Dillon Lee – Temasek Polytechnic 2009
  16. 16. Australia on © Dillon Lee – Temasek Polytechnic 2009
  17. 17. Best Facebook Fan Pages… www.facebook.com/Pringles www.facebook.com/Coca-cola www.facebook.com/AdidasOriginals www.facebook.com/Redbull © Dillon Lee – Temasek Polytechnic 2009
  18. 18. http://mydayat.moma.org/ © Dillon Lee – Temasek Polytechnic 2009
  19. 19. © Dillon Lee – Temasek Polytechnic 2009 Integrative campaigns across all platforms Commitment Clear focus & objectives Know what your visitors want Best usage of technology can come from anywhere…

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