Sharp

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Engagement launching campaign for SHARP in Czech Repbulic

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Sharp

  1. 1. welcome to the central europe
  2. 2. You have a problem
  3. 3. TO TA L LY O W E D O V ER CR M AR K ET
  4. 4. The situation is difficult ★ Market’s overcrowded ★ There are big brands ★ SHARP is rather unrecognized
  5. 5. The big brands
  6. 6. The premium brands
  7. 7. The market separation price features ?
  8. 8. Intention of the launch campaign ★ To make people aware of the brand ★ To create an interest desire for the brand ★ To make people intend the future purchase
  9. 9. TVC flat image japanese technology Leoš’s choice

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