Submit Search
Upload
Social Engagement: Buckle Up and Enjoy the Ride!
•
3 likes
•
831 views
Petra Neiger
Follow
Updated case studies and engagement tips from Cisco
Read less
Read more
Technology
Business
Report
Share
Report
Share
1 of 12
Recommended
Social Intelligence Drives Social CRM
Social Intelligence Drives Social CRM
LaSandra Brill
Social Media for B2B Technology Marketers
Social Media for B2B Technology Marketers
Racepoint Global
Social engineering: Case study – how Psion rebuilt its brand around a user co...
Social engineering: Case study – how Psion rebuilt its brand around a user co...
B2B Marketing
Socializing Your Brand in the B2B Marketplace - Tim Husband - Cisco Canada
Socializing Your Brand in the B2B Marketplace - Tim Husband - Cisco Canada
Tim Husband
Cisco Communities Playbook
Cisco Communities Playbook
Tim Husband
The Era of Social Engagement
The Era of Social Engagement
Tim Husband
iMedia March Brand Summit: Insight Presentation Beyond Reach
iMedia March Brand Summit: Insight Presentation Beyond Reach
iMedia Connection
Video Conferencing Architecture
Video Conferencing Architecture
Videoguy
Recommended
Social Intelligence Drives Social CRM
Social Intelligence Drives Social CRM
LaSandra Brill
Social Media for B2B Technology Marketers
Social Media for B2B Technology Marketers
Racepoint Global
Social engineering: Case study – how Psion rebuilt its brand around a user co...
Social engineering: Case study – how Psion rebuilt its brand around a user co...
B2B Marketing
Socializing Your Brand in the B2B Marketplace - Tim Husband - Cisco Canada
Socializing Your Brand in the B2B Marketplace - Tim Husband - Cisco Canada
Tim Husband
Cisco Communities Playbook
Cisco Communities Playbook
Tim Husband
The Era of Social Engagement
The Era of Social Engagement
Tim Husband
iMedia March Brand Summit: Insight Presentation Beyond Reach
iMedia March Brand Summit: Insight Presentation Beyond Reach
iMedia Connection
Video Conferencing Architecture
Video Conferencing Architecture
Videoguy
Kinetic glue overview
Kinetic glue overview
Shankar Bharathan
Making Health Care Providers Social: KP's Enterprise 2.0 Adoption
Making Health Care Providers Social: KP's Enterprise 2.0 Adoption
Enterprise 2.0 Conference
E20 theater
E20 theater
Sandy Carter
2009 Softchoice Corporate Sustainability Report
2009 Softchoice Corporate Sustainability Report
Softchoice Corporation
Softjoe Webinar 092512
Softjoe Webinar 092512
SoftjoeCollaborative
Ready, Aim, Fire! Using Social Media Analytics to Hit Your Target Market
Ready, Aim, Fire! Using Social Media Analytics to Hit Your Target Market
Career Communications Group
A Brave New World - Where Conference Keynote
A Brave New World - Where Conference Keynote
Charlene Li
The ibm social journey
The ibm social journey
LetsConnect
Connected Research
Connected Research
Annemieke Demuynck
Training for Social Media Success
Training for Social Media Success
Charlene Li
SalesFUSION Webinar - Tracking Digital Body Language
SalesFUSION Webinar - Tracking Digital Body Language
Salesfusion
John Barnes
John Barnes
joelmgunter
Building B2B Online Communities- Best practices
Building B2B Online Communities- Best practices
Leader Networks
Social Interactivity Strategy - Listen + Engage = Opportunity
Social Interactivity Strategy - Listen + Engage = Opportunity
Stephen Jio
SharePoint Case Study: School
SharePoint Case Study: School
Ignatiuz Software
The telework revolution: time to put Dracula in charge of the bloodbank
The telework revolution: time to put Dracula in charge of the bloodbank
Anna Cashman
Maximizing the value of social service by Tony Krajewski Deloitte
Maximizing the value of social service by Tony Krajewski Deloitte
nwyne
Cisco Pulse Media Analytics: Connecting The Human Network @ Work
Cisco Pulse Media Analytics: Connecting The Human Network @ Work
Tony Frazier
Clearvale overview for Social Intranet and Social CRM
Clearvale overview for Social Intranet and Social CRM
Andrea Rubei
Get social Do Business jeannemurray UN Women Natl Conf
Get social Do Business jeannemurray UN Women Natl Conf
Jeanne Murray
Social media - How it fits into your customer marketing and retention strategy
Social media - How it fits into your customer marketing and retention strategy
Nick White
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...
VIPdesk
More Related Content
What's hot
Kinetic glue overview
Kinetic glue overview
Shankar Bharathan
Making Health Care Providers Social: KP's Enterprise 2.0 Adoption
Making Health Care Providers Social: KP's Enterprise 2.0 Adoption
Enterprise 2.0 Conference
E20 theater
E20 theater
Sandy Carter
2009 Softchoice Corporate Sustainability Report
2009 Softchoice Corporate Sustainability Report
Softchoice Corporation
Softjoe Webinar 092512
Softjoe Webinar 092512
SoftjoeCollaborative
Ready, Aim, Fire! Using Social Media Analytics to Hit Your Target Market
Ready, Aim, Fire! Using Social Media Analytics to Hit Your Target Market
Career Communications Group
A Brave New World - Where Conference Keynote
A Brave New World - Where Conference Keynote
Charlene Li
The ibm social journey
The ibm social journey
LetsConnect
Connected Research
Connected Research
Annemieke Demuynck
Training for Social Media Success
Training for Social Media Success
Charlene Li
SalesFUSION Webinar - Tracking Digital Body Language
SalesFUSION Webinar - Tracking Digital Body Language
Salesfusion
John Barnes
John Barnes
joelmgunter
Building B2B Online Communities- Best practices
Building B2B Online Communities- Best practices
Leader Networks
Social Interactivity Strategy - Listen + Engage = Opportunity
Social Interactivity Strategy - Listen + Engage = Opportunity
Stephen Jio
SharePoint Case Study: School
SharePoint Case Study: School
Ignatiuz Software
The telework revolution: time to put Dracula in charge of the bloodbank
The telework revolution: time to put Dracula in charge of the bloodbank
Anna Cashman
Maximizing the value of social service by Tony Krajewski Deloitte
Maximizing the value of social service by Tony Krajewski Deloitte
nwyne
Cisco Pulse Media Analytics: Connecting The Human Network @ Work
Cisco Pulse Media Analytics: Connecting The Human Network @ Work
Tony Frazier
Clearvale overview for Social Intranet and Social CRM
Clearvale overview for Social Intranet and Social CRM
Andrea Rubei
Get social Do Business jeannemurray UN Women Natl Conf
Get social Do Business jeannemurray UN Women Natl Conf
Jeanne Murray
What's hot
(20)
Kinetic glue overview
Kinetic glue overview
Making Health Care Providers Social: KP's Enterprise 2.0 Adoption
Making Health Care Providers Social: KP's Enterprise 2.0 Adoption
E20 theater
E20 theater
2009 Softchoice Corporate Sustainability Report
2009 Softchoice Corporate Sustainability Report
Softjoe Webinar 092512
Softjoe Webinar 092512
Ready, Aim, Fire! Using Social Media Analytics to Hit Your Target Market
Ready, Aim, Fire! Using Social Media Analytics to Hit Your Target Market
A Brave New World - Where Conference Keynote
A Brave New World - Where Conference Keynote
The ibm social journey
The ibm social journey
Connected Research
Connected Research
Training for Social Media Success
Training for Social Media Success
SalesFUSION Webinar - Tracking Digital Body Language
SalesFUSION Webinar - Tracking Digital Body Language
John Barnes
John Barnes
Building B2B Online Communities- Best practices
Building B2B Online Communities- Best practices
Social Interactivity Strategy - Listen + Engage = Opportunity
Social Interactivity Strategy - Listen + Engage = Opportunity
SharePoint Case Study: School
SharePoint Case Study: School
The telework revolution: time to put Dracula in charge of the bloodbank
The telework revolution: time to put Dracula in charge of the bloodbank
Maximizing the value of social service by Tony Krajewski Deloitte
Maximizing the value of social service by Tony Krajewski Deloitte
Cisco Pulse Media Analytics: Connecting The Human Network @ Work
Cisco Pulse Media Analytics: Connecting The Human Network @ Work
Clearvale overview for Social Intranet and Social CRM
Clearvale overview for Social Intranet and Social CRM
Get social Do Business jeannemurray UN Women Natl Conf
Get social Do Business jeannemurray UN Women Natl Conf
Similar to Social Engagement: Buckle Up and Enjoy the Ride!
Social media - How it fits into your customer marketing and retention strategy
Social media - How it fits into your customer marketing and retention strategy
Nick White
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...
VIPdesk
Social Media: Driving Business Impact (Part 2 of 2)
Social Media: Driving Business Impact (Part 2 of 2)
Petra Neiger
Social Business Use Cases
Social Business Use Cases
Djalma Britto
Social Sales & Marketing Revolution
Social Sales & Marketing Revolution
Sameer Khan
Social Sales Revolution - Dreamforce 2012
Social Sales Revolution - Dreamforce 2012
Jeremy Roberts
01 Pam Ibm Sw Day Joburg May 2011 Social Business Pc
01 Pam Ibm Sw Day Joburg May 2011 Social Business Pc
pchandor
Deep Dive Into Operationalizing Social Media
Deep Dive Into Operationalizing Social Media
Zena Weist
Delivering Exceptional Web Experiences In a Social World
Delivering Exceptional Web Experiences In a Social World
Luis Benitez
Visible Social Business Results: LCTY 2011, Sofia
Visible Social Business Results: LCTY 2011, Sofia
IBS Bulgaria
Lithium Likes to Loves Tour NYC
Lithium Likes to Loves Tour NYC
Lithium
Cisco Shares Making the Case for B2B Social Media
Cisco Shares Making the Case for B2B Social Media
Symantec
Partner Plus Brand Basics Session 2 Slides
Partner Plus Brand Basics Session 2 Slides
Cisco Partners
Social Media Sales and Marketing Revolution
Social Media Sales and Marketing Revolution
Rackspace
Social Media Do's & Don'ts
Social Media Do's & Don'ts
Andrew Maher
7 Steps to Thought Leadership
7 Steps to Thought Leadership
Regalix
Rural Fire Services - why they need a Social Strategy
Rural Fire Services - why they need a Social Strategy
iGo2 Pty Ltd
Moscow preso SAP social business MY final
Moscow preso SAP social business MY final
Mark Yolton
Nyheterna I IBM Connections version 4
Nyheterna I IBM Connections version 4
IBM Sverige
How To Strategize, Plan And Execute A Ve Final
How To Strategize, Plan And Execute A Ve Final
Kelly Graham
Similar to Social Engagement: Buckle Up and Enjoy the Ride!
(20)
Social media - How it fits into your customer marketing and retention strategy
Social media - How it fits into your customer marketing and retention strategy
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...
Social Media: Driving Business Impact (Part 2 of 2)
Social Media: Driving Business Impact (Part 2 of 2)
Social Business Use Cases
Social Business Use Cases
Social Sales & Marketing Revolution
Social Sales & Marketing Revolution
Social Sales Revolution - Dreamforce 2012
Social Sales Revolution - Dreamforce 2012
01 Pam Ibm Sw Day Joburg May 2011 Social Business Pc
01 Pam Ibm Sw Day Joburg May 2011 Social Business Pc
Deep Dive Into Operationalizing Social Media
Deep Dive Into Operationalizing Social Media
Delivering Exceptional Web Experiences In a Social World
Delivering Exceptional Web Experiences In a Social World
Visible Social Business Results: LCTY 2011, Sofia
Visible Social Business Results: LCTY 2011, Sofia
Lithium Likes to Loves Tour NYC
Lithium Likes to Loves Tour NYC
Cisco Shares Making the Case for B2B Social Media
Cisco Shares Making the Case for B2B Social Media
Partner Plus Brand Basics Session 2 Slides
Partner Plus Brand Basics Session 2 Slides
Social Media Sales and Marketing Revolution
Social Media Sales and Marketing Revolution
Social Media Do's & Don'ts
Social Media Do's & Don'ts
7 Steps to Thought Leadership
7 Steps to Thought Leadership
Rural Fire Services - why they need a Social Strategy
Rural Fire Services - why they need a Social Strategy
Moscow preso SAP social business MY final
Moscow preso SAP social business MY final
Nyheterna I IBM Connections version 4
Nyheterna I IBM Connections version 4
How To Strategize, Plan And Execute A Ve Final
How To Strategize, Plan And Execute A Ve Final
More from Petra Neiger
Branding, creative, lead generation asset examples
Branding, creative, lead generation asset examples
Petra Neiger
Content Framework
Content Framework
Petra Neiger
10 Secrets of A Healthy Pool
10 Secrets of A Healthy Pool
Petra Neiger
Digital And Social Media Introduction for NAMA
Digital And Social Media Introduction for NAMA
Petra Neiger
Social Media Strategy Framework with Case Studies
Social Media Strategy Framework with Case Studies
Petra Neiger
Building A Content Marketing Discipline (Version 2.0)
Building A Content Marketing Discipline (Version 2.0)
Petra Neiger
Building A Content Marketing Discipline
Building A Content Marketing Discipline
Petra Neiger
Social Media Mini Case Studies from Around Cisco
Social Media Mini Case Studies from Around Cisco
Petra Neiger
Your employees as your brand ambassadors
Your employees as your brand ambassadors
Petra Neiger
How Using Game Principles Can Help Businesses
How Using Game Principles Can Help Businesses
Petra Neiger
Social Media: Ethics and Governance
Social Media: Ethics and Governance
Petra Neiger
From the Wild West of Social Media to Organized Social Business (incl. Case S...
From the Wild West of Social Media to Organized Social Business (incl. Case S...
Petra Neiger
Evolution of Social Business
Evolution of Social Business
Petra Neiger
Case Study - Entering A New Market Using Social Media, Cisco Umi
Case Study - Entering A New Market Using Social Media, Cisco Umi
Petra Neiger
The Evolution and State of Social Media through Cisco Case Studies
The Evolution and State of Social Media through Cisco Case Studies
Petra Neiger
Social Media Recipe: Must Have Ingredients
Social Media Recipe: Must Have Ingredients
Petra Neiger
Case Study: Doobie Brothers - World Gone Crazy Album Debut on TelePresence, U...
Case Study: Doobie Brothers - World Gone Crazy Album Debut on TelePresence, U...
Petra Neiger
Cisco's Social Media Organization and Case Studies
Cisco's Social Media Organization and Case Studies
Petra Neiger
Cisco's Social Media Evolution and Case Studies (FOCUS Presentation)
Cisco's Social Media Evolution and Case Studies (FOCUS Presentation)
Petra Neiger
Case Study: 2010 Vancouver Olympics Behind-the-Scenes Story: NBC and Cisco Te...
Case Study: 2010 Vancouver Olympics Behind-the-Scenes Story: NBC and Cisco Te...
Petra Neiger
More from Petra Neiger
(20)
Branding, creative, lead generation asset examples
Branding, creative, lead generation asset examples
Content Framework
Content Framework
10 Secrets of A Healthy Pool
10 Secrets of A Healthy Pool
Digital And Social Media Introduction for NAMA
Digital And Social Media Introduction for NAMA
Social Media Strategy Framework with Case Studies
Social Media Strategy Framework with Case Studies
Building A Content Marketing Discipline (Version 2.0)
Building A Content Marketing Discipline (Version 2.0)
Building A Content Marketing Discipline
Building A Content Marketing Discipline
Social Media Mini Case Studies from Around Cisco
Social Media Mini Case Studies from Around Cisco
Your employees as your brand ambassadors
Your employees as your brand ambassadors
How Using Game Principles Can Help Businesses
How Using Game Principles Can Help Businesses
Social Media: Ethics and Governance
Social Media: Ethics and Governance
From the Wild West of Social Media to Organized Social Business (incl. Case S...
From the Wild West of Social Media to Organized Social Business (incl. Case S...
Evolution of Social Business
Evolution of Social Business
Case Study - Entering A New Market Using Social Media, Cisco Umi
Case Study - Entering A New Market Using Social Media, Cisco Umi
The Evolution and State of Social Media through Cisco Case Studies
The Evolution and State of Social Media through Cisco Case Studies
Social Media Recipe: Must Have Ingredients
Social Media Recipe: Must Have Ingredients
Case Study: Doobie Brothers - World Gone Crazy Album Debut on TelePresence, U...
Case Study: Doobie Brothers - World Gone Crazy Album Debut on TelePresence, U...
Cisco's Social Media Organization and Case Studies
Cisco's Social Media Organization and Case Studies
Cisco's Social Media Evolution and Case Studies (FOCUS Presentation)
Cisco's Social Media Evolution and Case Studies (FOCUS Presentation)
Case Study: 2010 Vancouver Olympics Behind-the-Scenes Story: NBC and Cisco Te...
Case Study: 2010 Vancouver Olympics Behind-the-Scenes Story: NBC and Cisco Te...
Recently uploaded
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
Andrey Devyatkin
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
lior mazor
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
sudhanshuwaghmare1
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
MIND CTI
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
DianaGray10
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
Principled Technologies
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
wesley chun
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
Anna Loughnan Colquhoun
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Safe Software
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
ThousandEyes
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
Khem
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
apidays
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
The Digital Insurer
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
wesley chun
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
Boston Institute of Analytics
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
SynarionITSolutions
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
Rafal Los
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
The Digital Insurer
Recently uploaded
(20)
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Social Engagement: Buckle Up and Enjoy the Ride!
1.
Social Engagement: Buckle Up
and Enjoy the Ride Petra Neiger, Cisco, Digital and Social Media Marketing, @petra1400 May 22, 2012 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
2.
90%
of people trust peer reviews of Americans online have used 34% social media to rant or rave about a company, brand, or product 37% of tech buyer use social media to get advice from others 49% of technology buyers used online video to make purchasing decisions © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
3.
1.
Tips for Getting Started… 1. 1. Integrate social into your business – set goals in support of your business objectives 2. 2. Lead with listening – create a listening workgroup, turn data into actionable insights and act 3. 3. Create a clear customer journey – make it easy for MEASURE ENGAGE LISTEN REFINE customers to find and connect with you, give them a reason to stay engaged 4. 4. Engage your customers – talk with your customers and enable them to talk amongst themselves 5. 5. Be human – leave the corporate tone at login 6. 6. Be open and transparent – embrace the randomness: the good, the bad and the unexpected PLAN 7. 7. Measure for impact – tie your measurement goals to your business goals 8. 8. Always think improvement – let the data be your guide, not your dust collector © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
4.
WW Technical Services
Discovers Two P1 Issues and BU Resolves • P1 issues discovered via Radian6 alerts. • One customer reports total of 17 bugs with Cisco Nexus products through various TAC cases. • BU fully engaged and fixes all the reported issues. • Customer pleased with the technical support provided. Cisco Data Center Enters a New Market with Unified Computing (UCS) • First step to entering new terrain is listening and learning to what’s being said in the marketplace. • Active listening and strong feedback loops ensure Cisco’s language accurately reflects the external realities of customer conversations. • Earns legitimacy by coauthoring content with established thought leaders inside the community. • DC team amplifies customer enthusiasts and preempts detractors to improve receptivity to their insights. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
5.
Before: Pushing to
campaign press release launch interest time After: Engaging with interest campaign time © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
6.
Increase user engagement Foster community growth Increase word of mouth Celebrate success Measure engagement, growth and reach Increase employee productivity, participation Gartner GamificationReport 2011 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
7.
2M+
online visits per month 325K registered users 310K social media users 60K mobile users US$80 6K community contributions per week million social and mobile integration cost saving annually *Based on case deflection; conservative estimate © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
8.
© 2012 Cisco
and/or its affiliates. All rights reserved. Twitter.com/ciscolive Cisco Confidential 8
9.
Ad Impressions
(Awareness) • Video to pique interest in demo • Demo served as a catalyst to Video Views begin in-depth technical (Consideration) conversations that influenced over $80M in ASR 9000 sales Demos • Video views tied directly to (Response) purhcase, not just awareness Result (Purchase) 210 qualified leads $80M+ influenced sales © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
10.
Traditional
Launch 1 Launch 2 Launch with Social with Social Cost 1 1/6 1/8 Attendees/ 1 4.7X 6.1X Viewers • Significant increase in press and social media coverage • Highly integrated customer experience • On-going post-launch social activity • Success and lessons learned shared widely © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
11.
@petra1400
Cisco Social Hub: Cisco Social Media Blog: http://socialmedia.cisco.com http://blogs.cisco.com/category/socialmedia © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
12.
Thank you.