This document discusses the rise of digital reading and e-books. It outlines some of the early e-reader companies from the 1990s like iRex and Sony. The iPhone and iTunes helped grow e-books' popularity. Issues like standards, DRM, copyright, screen technology, and price will impact future adoption rates. Market forecasts show digital book sales growing substantially in the Dutch market by 2012 across consumer, educational, and professional books. Players in the emerging e-book business model include publishers, authors, retailers, aggregators, distributors, and telecom companies. Control over the future market is uncertain among these players and companies like Amazon, Google, and consumers.

1. the digital reading age
by @peterluit and @bebook

2. the 90’s

3. past and present

4. iRex, Sony, Amazon,
BeBook

5. and many more to come

6. widely used

7. iPhone

8. iTunes

9. scanning 1200 pages/hr

10. e-book stores

11. http://www.plasticlogic.com/
e-newspaper
http://www.plasticlogic.com/

12. e-newspaper
http://www.plasticlogic.com/

13. Liquavista
http://www.liquavista.com/default.aspx

14. Livre
http://gizmodo.com/361324/livre-a-compromise-on-the-e+book

15. Samsung
http://www.ubergizmo.com/15/archives/2008/10/samsung_demonstrate_carbon_nanotubebased_color_epaper.html

16. Readius - Polymer Vison
http://www.readius.com/

17. more apps to come

18. e-magazines?
LUIT Consultancy = T h i n k i n g - I n - C o n n e c t i o n s

19. it only just started
LUIT Consultancy = T h i n k i n g - I n - C o n n e c t i o n s

20. when mainstream?
LUIT Consultancy = T h i n k i n g - I n - C o n n e c t i o n s

21. content & standards: BBeB - Mobi/Prc - AZW
challenges: standards
LUIT Consultancy = T h i n k i n g - I n - C o n n e c t i o n s

22. copyright and DRM:
the publishers nightmare
challenges: DRM
LUIT Consultancy = T h i n k i n g - I n - C o n n e c t i o n s

23. challenges: connectivity

24. - Touchscreen
- Screentechnology - color
- Usability - Daisy
- Competition
challenges: technology

25. fuji - color
http://www.fastcompany.com/blog/kit-eaton/technomix/forget-kindle-2-fujitsus-e-reader-screen-bigger-color

26. KDDI - color
http://gizmodo.com/5064221/kddi-develops-color-wireless-e+paper-display

27. • copyright - 28%
• DRM - 22%
• standards (like epub) - 21%
• retail price - 16%
challenges

28. Dutch Market printed digital
for books 2008
consumer 545 M€’s 1 M€’s
books*
educational 367 M€’s 2 M€’s
books
professional 289 M€’s 11 M€’s
books/manuals
Source: PriceWaterhouseCoopers: Entertainment & Media Outlook towards 2012
business models

29. Dutch Market printed digital
for books 2012
consumer 600 M€’s 11 M€’s
books*
educational 395 M€’s 25 M€’s
books
professional 280 M€’s 40 M€’s
books/manuals
Source: PriceWaterhouseCoopers: Entertainment & Media Outlook towards 2012
business models

30. - Aggregators - distributors
- Telcos - datacontracts
- Publishers - authors
- Retailers
players & business models

31. Content
Conversion + DRM
Hardware
Retail
channel

32. • Consumers - 22%
• Amazon - 21%
• Google - 20%
• Telcos - 13%
• Publishers - 7%
• Authors - 2%
who will be in control?

33. thanks for listening
by @peterluit and @bebook