Using Portal Governance to Create a Better Web Experience

Agenda Why Governance The problem How governance will help Setting your Vision and Road Map Governance Organization Strategic Tactical Operational Business Administration Roles and High level tasks What you need with an enterprise foundation Thoughts on prioritization © 2011 IBM Corporation 2

Why Governance: When Portals failPortals fail for various reasons: Organizational Portal vision not defined No structure in place to coordinate between IT, Marketing, Communications, Operations, etc. No way to align the technology to business needs No structure in place to prioritize the many things you can do No one to make final decisions Technical Mis-use of the technology Poor architecture: a portal will scale as well as you architect it Failure to identify gaps like integration, search, content management, business process, etc. Foundational Infrastructure not setup correctly Release management not setup or setup incorrectly Portal built as one off solution and therefore way too expensive © 2011 IBM Corporation 3

Successful Solutions Take a Holistic ViewTake into account all aspects of aportalSetup a foundation to re-use yourportal infrastructure and componentsSetup lines of communication betweenthe business and ITDefine how to do common tasks Single Sign On Surface an existing application Create a new applications Manage Content Share files etc.Work iteratively, an enterprise portal isnever one and done © 2011 IBM Corporation

Aspects of a Successful DeploymentDoes it meet the end users goals?Is it well used?Can you prove you saved money?Can you prove increased revenue?Does your organization view it as asuccess?Are you using the portal as a tool toget to your end goals and not as thegoal itself? © 2011 IBM Corporation

Vision and Alignment1. Meet with Leaders2. Understand their business needs3. Educate them on what a portal can do a. Portal 101 b. Content Management 101 c. Collaboration 1014. Align portal to the business5.Define what other parts you will need a. Portal never does it all6. Prioritize a. By audience b. By what it will do © 2011 IBM Corporation

Sample Vision Constituents What is the Portal● Customers ● The Portal will drive sales ● Prospects ● Web Channel for SMB )sales, care, ● New Customers service) ● Existing Customer ● The portal will decrease costs● Partners through automation and access to information● Suppliers ● Customer, Partner, Employee● Employees ● The portal will improve and automate premium services ● Company A service differentiation ● Improved services to help encourage adoption of self service for elite customers ● The place for customer and partner to conveniently interact with company A ● NOT the only place ● Will Provide a positive customer and partner experience © 2011 IBM Corporation

Establish Communication with all users Communicate to: User various approaches Sponsors Portal Communications Site Developers Lunch and Learn Power users Employee or customer Various lines of business newsletter Intranet Infrastructure owners etc. © 2011 IBM Corporation 13

Setup a Foundation on Which to BuildCreate re-usable:Building BlocksPortletsRelease and changeprocessesMonitoring ProcessesTesting ScriptsDevelopment toolsCoding standardsCode snippetsTemplates © 2011 IBM Corporation 14

Business AdministrationModern portals must letbusiness users manage thesite. IT cannot be aroadblockCreate contentCreate pagesPreview in StageCreate collaborative content Blogs WikisChange Theme © 2011 IBM Corporation 21

Evolution of the Portal Demands Constant Feedback1. Meetings with the business2. Feedback Portlet3. Idea Jam4. Metrics a. CoreMetrics b. Omniture c. WebTrends5.User Testing a. Before launch b. After launch6.Competitor Analysis © 2011 IBM Corporation

Definition of Your Next Move Involves Careful Prioritization1. What is the business value? a. How important is it that they get this new feature?2.What is the Organizational Readiness? a. How ready is the business to support this new feature b. Remind the business that they are owners of this site3. What is the complexity a. Can a developer do it in a day? b. In two weeks? c. In five months? © 2011 IBM Corporation

Legal Disclaimer © IBM Corporation 2011. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. Systems Incorporated in the United States, and/or other countries. All references to Company A refer to a fictitious company and are used for illustration purposes only. © 2011 IBM Corporation 32

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Using Portal Governance to Create a Better Web Experience

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Using Portal Governance to Create a Better Web Experience — Presentation Transcript