Alexey Brodovitch was a Russian born photographer, designer and instructor who is most famous for his art direction of fashion magazine Harper's Bazaar from 1938 to 1958.
Alexey Brodovitch was born in Ogolitch, Russia to a wealthy family in 1898 . His father, Cheslav Brodovitch, was a respected physician, psychiatrist and huntsman . His mother was an amateur painter . During the R u sso-Japanese War , his family moved to Moscow where his father worked in a hospital for Japanese prisoners . Alexey was sent to study at the Prince Tenisheff School, a prestigious institution in St. Petersburg , with the intentions of eventually enrolling in the Imperial Art Academy . He had no formal training in art through his childhood, but often sketched noble profiles in the audience at concerts in the city .
About His Design
Harper's Bazaar In spring of 1934, the Art Directors Club of New York asked Brodovitch to design their "13th Annual Art Directors Exhibition" at the Rockefeller Center New York.It was there that Carmel Snow the recently appointed editor-in-chief of Harper's Bazaar , saw Brodovitch's work for the first time. She knew right away that Brodovitch would be the one to transform the magazine into a real revival of Vogue , where she had started her career Typeface Brodovitch designed his own typeface in 1949. "Al-Bro", an abbreviation of his name, has broad and narrow strokes inspired by the symbols of musical notation. A layout showcasing the typeface was included in Portfolio #1 , winter 1950
Brodovitch's work as a book designer can also be seen in Observations , a collection of photographs by Richard Avedon and commentary by Truman Capote, both regular contributors to Harper's Bazaar . In Observations , each spread shifts between pages of silhouetted images and pages of rectangular blocks of images and text, framed by ample stretches of white space. Although simple and elegant, the layout of the book has an enormous amount of visual variety
He worked with Observations and Portfolio Ballet too.
He worked for Bazaar’s Magazine
1971 Doctor of Fine Arts Degree conferred posthumously by the Philadelphia College of Art.
1972 " Alexey Brodovitch and His Influence " exhibition at the Philadelphia College of Art . Inducted into the Art Directors Club Hall of Fame, New York .
1982 "Hommage à Alexey Brodovitch" exhibition at Grand-Palais, Paris.