Dabur India Limited is India's leading FMCG company and the 4th largest consumer goods manufacturer in India. Some of Dabur's top selling and leading brands are Dabur Chyawanprash, Hajmola, Dabur Amla hair oil, and Dabur Red toothpaste. Dabur has a robust distribution network and manufactures products in various categories like hair care, oral care, health supplements, foods, skin care, digestives, and home care. The company has manufacturing plants in India and several other countries and continues to expand its domestic and international operations.

1. INTRODUCTION
v MR V. C. BURMAN - CHAIRMAN OF DIL
v MR SUNIL DUGGAL - CEO OF THE COMPANY
v DABUR INDIA LIMITED IS INDIAS LEADING
FMCGCOMPANY.
v DABUR IS CURRENTLY THE 4TH LARGEST
INDIANCONSUMER GOODS MANUFACTURING
COMPANY (FMCG).
v LEADING CONSUMER GOODS COMPANY ININDIA

2. WITH A TURNOVER OF Rs. 5,283 CRORE.
v PRODUCTS OF DABUR ARE MARKETED INMORE
THAN 50 COUNTRIES WORLDWIDE.
v DABUR CHYAWANPRASH AND HAJMOLA
BOTHGIVES REVENUE OF RS.100 CRORES EACH.
. vDABUR CHYAWANPRASH IS THE LEADER
WITH65% SHARE.
.vDABUR’S DIGESTIVES CATEGORY COMMANDS90%
OF THE HERBAL DIGESTIVES MARKET.
.vHAJMOLA ITSELF IS A MARKET LEADER WITH75%
MARKET SHARE.
HISTORY
< 1884- BIRTH OF DABUR.
< 1896- SET UP A MANUFACTURING PLANTEARLY.
< EARLY 1900S- AYURVEDIC MEDICINES.
< 1919- ESTABLISHMENT OF RESEARCH
LABORATORIES.
< 1920- EXPANDS FURTHER.
< 1936- DABUR INDIA PVT. LTD.

3. < 1972- SHIFTS TO DELHI.
< 1979- DABUR RESEARCH FOUNDATION.
< 1986- PUBLIC LIMITED COMPANY.
< 1992- JOINT VENTURE WITH AGROLIMEN OF
SPAIN.
< 1994- PUBLIC ISSUES.
< 1995- JOINT VENTURES.
< 1996- 3 SEPARATE DIVISIONS.
< 1997- FOOD DIVISION.
< 1998- PROFESSIONALS TO MANAGE THE
COMPANY2000 TURNOVER OF RS. 1,000 CRORES.
< 2003- DABUR DEMERGES PHARMA BUSINESS.
< 2005- DABUR ACQUIRES BALSARA.
< 2005- DABUR ANNOUNCES BONUS AFTER 12
YEARS.
< 2007- CELEBRATING 10 YEARS OF REAL.
< 2007- FORAY INTO ORGANISED RETAIL.
< 2007- DABUR FOODS MERGED WITH DABUR
INDIA.
< 2008- Acquires Fem Care Pharma.

4. < 2009- Dabur Red Toothpaste joins Billion Rupee
Brands club.
< 2010- Dabur makes its first overseas acquisition.
< 2010- Dabur acquired 100% equity in Namaste Lab.
< 2010- Dabur Chyawanprash Launched Orange &
Mango Flavours.
< 2010- Dabur Amla Hair Oils enters Limca Book of
Records.
< 2011- Dabur enters professional skin care market.
< 2011- Dabur launches its first-ever online
shopping portal.
< 2011- Dabur India acquires 30-Plus from Ajanta
Pharma.
< 2011- Dabur to enter Sri Lanka.
< 2012- Dabur crosses Billion-Dollar turnover mark .
DABUR OVERVIEW

5. ROBUST DISTRIBUTION NETWORK

6. BUSSINESS STRUCTURE

8. CUSTOMER CARE CATEGORIES
• HAIR OIL :-
1. Amla:Largest brand in poDabur rtfolio2.
2. Vartika:Value added coconut oil.
3. Anmol Hair Oil: Value preposition.
• SHAMPOO

9. 3. Vartika range of Shampoos.
• ORAL CARE
4. Dabur Red: Toothpaste & Toothpowder.
5. Babool: Targeted at economy segment.
• HEALTH SUPPLEMENTS
6. Dabur Chyawanprash:Largest selling health
supplement in the country.
7. Dabur Glucose:2nd largest player in the
country.
8. Dabur Honey: Largest branded honey in the
country; growing category through replace
sugar strategy.
• CONSUMER HEALTH- OTC:-
9. Baby Ayurcedic Range: Dabur Lal Tail.
• FOODS:-
10. Real: Flagship beverages brand.

10. 11. Real: Range of 100% pure juice.
• SKIN CARE:-
12. Gulabani range of rose bassed skin care
products: Moisturizer, Fem Gold Bleach:
Launched recently.Face freshener & Rose
water.
13. Uveda: Range of Ayuvedic Skin Care.
14.
• DIGESTIVES:-
15. Hajmola: Flagship for branded Digestives.
16. Hajmola tasty digestive candy.
• HOME CARE:-
17. Odonil: Air Freshener range: Largest brand
in the portfolio.
18. Odomos: Mosquito repellant skin cream3.
Sanifresh: Toilet cleaner.
• Category-wise Share of Consumer
Care Sales :-

11. • BRAND AMBASSADOR OF DABUR :-

12. • PRESENCE IN FMCG CATEGORIES:-

14. • GREEN AWARDS:-
19. • Dabur ranked the No. 2 Indian Green
Brand by Green Brands Global Survey. This
year’s study reveals that consumer interest
in green products has expanded across
categories.
20. Dabur ranked as the Top Green company
by Greenpeace in its Safe Food Guide
version 2.0 that ranks 25 of the most

15. popular food companies which hold a
major share of the market in India based on
their responsibility towards Indian
consumers on the GM food issue.
21. Dabur India Ltd’s Baddi Unit awarded the
Silver Certificate for Enhancing
Manufacturing & Supply Chain Excellence’
by the Economic Times–India
Manufacturing Excellence cell.
• 10-YEAR HIGHLIGHTS:-

16. • CSR-ACTIVITIES:-
22. For growth to be responsible, it should go
beyond numbers. It should do good to the
society, create a better world. Thats the
kind of growth that Dabur India Ltd.
believes in, and constantlystrives for.
23. . Dabur has set its sights on certifying all its
operational locations with the Integrated
Management system OHSAS 18001 and ISO
14001 — Occupational Health, Safety and
Environment.
24. Rain water harvesting continues to be a
focused activity at Dabur plants.
• The highlights of the
Company’sperformance in fiscal
2011-12 on aconsolidated basir
are:-
25. Consolidated Sales increased to Rs. 5,283.2
crores in fiscal 2011- 12 from Rs 4,077.4

17. crores in fiscal 2010-11, registering a
growth of 29.6%.
26. Earnings before interest, taxes,
depreciation and amortization (EBITDA)
increased to Rs. 947.6 crores in 2011-12,
from Rs. 833.4 crores in fiscal 2010-11,
registering growth of 13.7.
27. Consolidated profits after tax (PAT) went
up to Rs. 644.9 crores in fiscal 2011-12
from Rs. 568.6 crores, going up by 13.4%.
• OVERSEAS- MANUFACTURING:-
28. Dabur’s overseas manufacturing footprint
today spreads across countries like Nepal,
Bangladesh, UAE, Nigeria, Egypt and
Turkey.
29. The company recently commissioned a new
facility in Egypt which has been added to
enhance the capacities for manufacturing
hair care and skin care products for
Egyptian market.

18. 30. In 2011-12 Dabur announced its entry into
Sri Lanka with the setting up of an overseas
subsidiary – Dabur Lanka (Pvt.) Ltd.
31. The company recently commissioned a new
facility in Egypt which has been added to
enhance the capacities for manufacturing
hair care and skin care products for
Egyptian market.
• Domestic Manufacturing:-

19. 32. Dabur today has manufacturing plants in 12
locations, Baddi (Himachal Pradesh),
Pantnagar (Uttaranchal), Sahibabad (Uttar
Pradesh), Jammu, Silvassa, Nasik, Alwar,
Katni, Narendrapur, Pithampur, Newai
(Rajasthan) and Siliguri (West Bengal).
33. During 2011-12 the company added a
Honey plant in Baddi to manufacture
Chyawanprash, Toothpaste, Glucose and

20. Odonil.