1. Ecomm Firms Queue up at Top
Engg Institutes
Flipkart, Snapdeal to double tech
team strength; startups set to visit
campuses earlier than usual

2. Contd..
• India's rapidly growing ecommerce companies and startups
are planning to recruit aggressively from the top
engineering institutes this year as demand for talent
soars.Flipkart, Snapdeal, Quikr, Urban Ladder, PepperTap,
CultureAlley and others are readying lucrative offers to woo
students at IITs, NITs and other institutes.Flipkart, India's
biggest online retailer, plans to double the headcount of its
technology team to 2,400 engineers.Online marketplace
Snapdeal is also looking to double the strength of its tech
team to about 2,000 this year.
• About 10% of IIT students had joined such companies last
year, according to ET estimates. The proportion may grow
substantially this time round, placement teams at some of
the IITs said.

3. Contd..
• Bengaluru-based Flipkart is planning to roll out attractive
compensation and benefits for the new campus hires. “We
are not limiting ourselves to any fixed number for campus
hiring. We are rearing to go and will be aggressive at the
tech, B-school and logistics campuses,“ said Dalbir Singh,
senior directorhuman resources at Flipkart. “We will attract
talent by selling them the opportunity to work with an
ecommerce leader that will impact a larger audience.“
• Delhi-based Snapdeal plans to visit more campuses this
year than it did last time round. “We will rely heavily on the
campuses for fresh talent as this will help widen our base of
tech team,“ said Saurabh Nigam, vice president -HR.

4. Contd..
• Rajiv Srivatsa, chief operating officer and co-founder of Urban
Ladder, Bengalurubased curated online furniture seller, said the
startup plans to visit campuses earlier this year than it did last time
round.
• Other startups such as Quikr and CultureAlley are also planning to
reach campuses ahead of the others, with new strategies in place to
get the best catch. Usually , companies head to the campuses
around October every year.
• “Technology is where the rubber meets the road and ideas become
reality. As technology is so integral to us, this year we will try to be
ahead of others in tapping the top campus talent,“ said Dhruv
Dubey , vice president -HR at Quikr. The Mumbaibased online and
mobile classifieds portal is organising hackathons at campuses this
year. It is also eyeing participation in guest lectures and leadership
series sessions.

5. Contd..
• IITs in Delhi and Mumbai, in particular, are expecting many more
ecommerce firms including startups to visit the campuses this year.
A student in charge of placement at IIT Bombay said, “The interest
level among students to join startups is growing at IIT Bombay and
the type of roles and work atmosphere offered by the startups is
getting more compelling for students to join.“
• The student, who did not wish to be identified, said the roles
offered by startups to fresh engineers span software, operations,
business analysis and marketing.
• Online grocer PepperTap's CEO Navneet Singh said he is planning to
visit campuses himself to pitch for talent on behalf of the company .
“I will go to the top IITs and talk about the company and the culture
that boosts fun and flexibility ,“ he said.PepperTap is looking to add
about 60 engineers this year.

6. Contd..
• At the National Institute of Technology , Tiruchirappalli,
startups are evincing greater interest than ever in recruiting
students while the students too are looking at such offers
favourably , said director Srinivasan Sundarrajan. “Through
the alumni and Facebook route, the startups are engaging
with our students. We see many more students joining the
ecommerce space this year. Startups have become the
flavour of the season,“ he said.
• Snapdeal as well as Jaipur-based CultureAlley , which is also
sticking to top-tier institutes for fresh talent, are eyeing the
summer in ternship to fill the talent pool.
• “We are looking to hire summer in terns and convert as
many as pos sible into full time employ ees,“ said Saurabh
Nigam of Snapdeal.

7. Contd..
• The company is also planning to organise competitions and case
study sessions to engage with students before going in for final
campus placements. “Our focus is to secure the first slots on
campuses to hire top talent,“ said Nigam.
• Engaging students at an early stage is fast becoming the norm at
ecommerce companies. Urban Ladder, like many others, is also set
to introduce engagement activities such as live case studies and on-
site projects.
• In addition, Urban Ladder plans to visit a few international
campuses this year to attract talent in the design domain. Pepperfry
, on the other hand, plans to hire young designers gradu ating from
Indian and overseas insti tutes. “We are looking both within the
country and outside to add to our pool of designers,“ said Ashish
Shah, chief operating officer and founder of the Mumbai-based
furniture and home online marketplace.

8. The Startup Hiring Buzz on Campus
• Flipkart is planning to roll out attractive
compensation and benefi ts for the new
campus hires
• Snapdeal plans to visit more campuses this
year than it did last time round
• Urban Ladder, Quikr, PepperTap and
CultureAlley to visit campuses earlier this year
as compared to last year

9. Contd..
• Quikr organising hackathons at campuses this
year. It is also eyeing participation in guest
lectures and leadership series sessions
• Students at IITs and NITs are more willing to join
startups as compared to last year
• Urban Ladder also plans to visit a few
international campuses this year to attract talent
in the design domain
• Pepperfry plans to hire young designers
graduating from both Indian and overseas
institutes

11. Parveen Kumar Chadha… THINK TANK
(Founder and C.E.O of Saxbee Consultants & Other-Mother
marketingandcommunicationconsultants.com)
Email :-saxbeeconsultants@gmail.com
Mobile No. +91-9818308353
Address:-First Floor G-20(A), Kirti Nagar, New Delhi India Postal Code-110015