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ISV Tech Talk: Push Upgrades 
Emily Hudson 
Associate ISV Technical Evangelist 
@EmilySFDC
Safe Harbor 
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: 
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of 
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking 
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service 
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future 
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use 
of our services. 
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, 
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions 
or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and 
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and 
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and 
utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is 
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These 
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. 
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be 
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. 
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Emily Hudson 
Associate ISV Technical Evangelist
Customer 
A 
Managed 
package 
Push Upgrade 
How does it work? 
1.0 
Customer 
B 
Customer 
C
Customer 
A 
Patch 
Upgrade 
with Bug Fix 
Push Upgrade 
How does it work? 
1.0.1 
Customer 
B 
Customer 
C
Customer 
A 
Major 
Upgrade 
with New 
Features 
Push Upgrade 
How does it work? 
1.1 
Customer 
B 
Customer 
C
Push Upgrade 
Why should you use it? 
• Customers no longer have to manually install 
• Subscribers on same and latest version of app 
• Customers’ data and configuration remains in tact 
• Great for large customer base 
• Ability to push update to one or more orgs
Push Upgrade 
How do I get it?
Push Upgrade Demo 
Major and Patch Release
Push Upgrade 
Upgrade 
Managed 
Package 
Select 
Customers 
and 
Version 
Schedule 
Upgrade 
View 
Progress/ 
Result 
Summary of Process
Push Upgrade 
Tips 
• Appoint a Release Manager 
– Organize which customers, which release, what time 
• Push to a select group first 
– Sandboxes, small batches 
– Only those affected by bug 
• Provide release notes 
– Timing of upgrade 
– Details of changes 
– Instructions to manually delete components or fields
Push Upgrade 
Winter ’15 Release 
• Retry logic 
– Improved performance and reliability 
– Significantly lower number of failures 
• Accessing Visualforce Pages in Expired Managed Package 
– “Insufficient privileges" when referencing expired custom components 
– Ensure that referenced expired managed package is active
More 
Questions?

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ISV Tech Talk: Push Upgrades (October 15, 2014)

  • 1. ISV Tech Talk: Push Upgrades Emily Hudson Associate ISV Technical Evangelist @EmilySFDC
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Emily Hudson Associate ISV Technical Evangelist
  • 4. Customer A Managed package Push Upgrade How does it work? 1.0 Customer B Customer C
  • 5. Customer A Patch Upgrade with Bug Fix Push Upgrade How does it work? 1.0.1 Customer B Customer C
  • 6. Customer A Major Upgrade with New Features Push Upgrade How does it work? 1.1 Customer B Customer C
  • 7.
  • 8.
  • 9. Push Upgrade Why should you use it? • Customers no longer have to manually install • Subscribers on same and latest version of app • Customers’ data and configuration remains in tact • Great for large customer base • Ability to push update to one or more orgs
  • 10. Push Upgrade How do I get it?
  • 11. Push Upgrade Demo Major and Patch Release
  • 12. Push Upgrade Upgrade Managed Package Select Customers and Version Schedule Upgrade View Progress/ Result Summary of Process
  • 13. Push Upgrade Tips • Appoint a Release Manager – Organize which customers, which release, what time • Push to a select group first – Sandboxes, small batches – Only those affected by bug • Provide release notes – Timing of upgrade – Details of changes – Instructions to manually delete components or fields
  • 14. Push Upgrade Winter ’15 Release • Retry logic – Improved performance and reliability – Significantly lower number of failures • Accessing Visualforce Pages in Expired Managed Package – “Insufficient privileges" when referencing expired custom components – Ensure that referenced expired managed package is active
  • 15.