Resume Development
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Resume Development

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How to Market Yourself ...

How to Market Yourself
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  • My name is Alexandra Pao and I am a Human Resources Manager with 17 years HR management experience in various industries. Most recently, I worked at Home Depot where I was responsible for Training & Development of 1400 hourly and salary associates in 9 stores. I left Home Depot due to the slowing of the housing market. Prior to that, I was an HR Consultant, Corporate Recruiter and Regional HR Manager for Fortune 100 Companies. I find that wherever I have worked, I bring three key strengths to the table: needs analysis, goals alignment and employee relations. At this time, my focus is to provide cost effective and value added HR services to small and mid size organizations as an outside HR Consultant.I provide both Strategic and Functional HR Services such as needs analysis, government compliance, training & development, benefits & compensation, Employee Handbook, SOP and I also provides various HR forms. My most popular service for 2009 is the Harassment Free Work Environment Class – a California Legal Compliance class for supervisors and managers.
  • Employers are looking for people with your skill sets. Your job, as job seekers, is to make it easy for them to find you and to understand your values. Accomplishments included on your resume should be presented confidently and assertively. A resume is not the place for humility or confessions. It is your personal promotional document, expected by prospective employers to state your strengths and illustrate your contributions to previous employers. Emphasize accomplishments rather than responsibilities. Responsibilities are the duties assigned to you and can be developed from a job description for your position. Accomplishments are what you personally achieved with that responsibility.
  • Technical resumes are Chronological resumes with a Technical section prior to the employment summary
  • This is the most important part of your resume.Summary/Objective determines whether the recruiter continues with your resume.If you are not careful, this is where they could be more exclusive than inclusive.
  • Want to close with call to action but a lot of times there are no contact person or #
  • My name is Alexandra Pao and I am a Human Resources Manager with 17 years HR management experience in retail, wholesale distribution, computer hardware, engineering, and pharmaceutical manufacturing industries. Most recently, I worked at Home Depot as HR Manager where I was responsible for Training & Development of 1400 hourly and salary associates in 9 stores. In January of this year, my position was eliminated with more than 500 others due to economic down turns and the slowing of the housing market. Prior to that, I was an HR Consultant, Corporate Recruiter and Regional Manager for Fortune 500 companies. I find that wherever I have worked, I bring three key strengths to the table: needs analysis, goals alignment and employee relations. At this time, my future plans are to I provide both Strategic and Functional HR Services such as needs analysis, government compliance, training & development, benefits & compensation, Employee Handbook, SOP and I also provides various HR forms. My most popular service for 2009 is the Harassment Free Work Environment Class – a California Legal Compliance class for supervisors and managers.

Transcript

  • 1. Resume Development –How to Market Your Talents
    Alexandra Pao, PHR
    Alexandra@hrm101.com
  • 2. 30-Second Commercial
    “My name is ____________________ and I am a ___________________________________ with the bulk of my career
    (i.e., "senior sales manager")
    in ________________________________. Most recently, I worked at _________________________________________
    (i.e., "medical equipment sales") (company name)
    as ______________________ where I ____________________________________________________________________.
    (job title/role) (briefly list duties)
    I left ________________________ due to ________________________________________________________________.
    (company) (reason for leaving)
    Prior to that, I was ___________________________________________________________________________________.
    (other relevant experiences)
    I find that wherever I have worked, I bring three key strengths to the table:
    _______________________________, ________________________________, and _______________________________.
    (name and define three strengths used in your work experience)
    At this time, my future plans are to _____________________________________________________________________.
    (future career objective)
  • 3. Introduction
    Introduce yourself
    Your Name
    Your Target Job & Level
    Entry Level or Recent Graduate
    Professional or Trade
    Manager & Director
    C Level Executive
  • 4. Why TARGETED Resume?
    How many resumes does a typical recruiter review for each opening?
    Top 10
    How long does a recruiter spent on each resume?
    3 ~ 5 Seconds
  • 5. Objectives of Resume
    Job Search = Marketing Campaign
    YOU = Product!
    Resume = Sales Brochure
    Outlines Features & Benefits
    Features – experience, expertise, strengths
    Benefits– how organizations Profit from your features.
    People buy Benefits!!
    Always consider your TARGETposition!!
  • 6. Resume Formats
    Chronological Resumes
    Experienced professionals
    Technical Resumes
    Computer professional, engineers, etc.
    Functional Resumes
    Consultant
    Career change
    Recent graduate or entry level
    Large gaps in employment history
    Short employment period with each employer
    Long employment period in one job
    CV (Curriculum Vitae)
    Outline your credentials for an academic position
    Apply for fellowship or grant
  • 7. Resume Guidelines
    Maximum 2 Pages
    UseBullets solution– Quantified and Qualified, complete thoughts vs. complete sentences
    UseKeywords in your industry, field, or position (research or refer to the ads) not just Acronyms
    More recent positions have more Accomplishments
    Customize the bullets to each jobs
    Keep it Simple
    Scannable - No fancy fonts, symbols, colors
    Have a Online Version
    Chronological has the advantage
    Miscellaneous
    Use Numbers – “6” instead of “six”
    Use Past Tense – unless still working
    Eliminate Pronouns (I, me, my, mine..)
  • 8. Resume Content
  • 9. Summary/Objectives
    There are 4 Elements to describe your overall qualifications.
    Branding–
    Functional jobtitle – ex. IC Product Engineer
    Level – entry/professional/executive
    Experience - over 10 years
    Industries - Semiconductor
    Hard Skills – specific functional expertise/knowledge
    Soft Skills – strength, ex. leadership, team player
    Impact– Values or contributions to an Organization
  • 10. Sample Summary
    • = 4 elements
    Professional Summary
    *1“Process Oriented” Human Resources Professional with strong believes in working towards goals by the process of learning and self improvement. *3As a Strategic Business Partner, the organizational mission is my customer and the Human Capital is my business. *4As a HR Professional, my profession is to anticipate the organizational needs and align the Human Capital to meet those needs. 
    *2Areas of Expertise include:
    Human Resources Management
    Needs Assessment and Analysis
    Human Resources Generalist
    Organizational Planning
    Mergers and Acquisitions
    Employee Relations
    Talent Management
    Technical Recruitment
    Training and Development
    • Mergers and Acquisitions
  • 11. Professional Experience
    Support your strength / expertise
    Detail last 10 years
    Company, Location, Years
    Job Title
    Job Scope Statement
    Accomplishments – Chronological & Uniformity
    IBM, Greater New York Area 1999-2009
    Warehouse Manager
    Oversaw shipping, receiving and inventory management within 100,000 square foot warehouse. Managed 3 shift supervisors and 60 associates.
    • Implemented scan receive and ship process system which improved inventory shrink by 75% and shipping efficiency by 100%
  • Job Scope Statement
    Defines you title / role
    Qualifies you for a position
    Leads with action verbs
    Includes details – size, $, reporting structure, etc.
    IBM, Greater New York Area 1999-2009
    Warehouse Manager
    Oversaw shipping, receiving and inventory management within 100,000 square foot warehouse. Managed 3 shift supervisors and 60 associates.
    • Implemented scan receive and ship process system which improved inventory shrink by 75% and shipping efficiency by 100%
  • Accomplishment Statements
    Three Components (CAR)
    Challenge-describe the problem or situation
    Action-use action verbs to describe what you personally did.
    Result of your action in $, % or #
    IBM, Greater New York Area 1999-2009
    Warehouse Manager
    Oversaw shipping, receiving and inventory management within 100,000 square foot warehouse. Managed 3 shift supervisors and 60 associates.
    • Implemented scan receive and ship process system which improved inventory shrink by 75% and shipping efficiency by 100%
  • Memory Joggers
    Performance Reviews
    Calendars
    Brainstorm with past colleagues
    Accomplishment Questions….
  • 12. Accomplishment Questions
    1. Did you reduce costs, increase revenues, profits? Impact bottom line?
    2. Did you meet or exceed organizational goals? Unusual or difficult circumstances?
    3. Did you identify, create or implement a new process, procedure or system?
    4. Did you identify or solve a major problem for your organization?
    5. Did you accomplish more with the same or fewer resources? Increase Efficiency?
    6. Did you accomplish more with fewer people or in a shorter time?
    7. Did you train, supervise, manage or develop anyone?
    8. Did you create, develop or do something for the first time at your company?
    9. Did you participate in any recent company sponsored training?
    10. Did you contribute to or lead any special projects or special assignments?
    11. Did you suggest or “roll out” any new products or programs?
    12. Did you create, design or written original reports or papers?
    12. Did you develop new business or enlarge a market?
    13. Did you improve employee performance or productivity?
    14. Did you streamline procedures or enhance customer relationships?
    15. Did you have a reputation for handling difficult problems, situations or people?
    16. Did you receive any special recognition or awards?
    Be sure to tell the what and how circumstances benefit the organization.
  • 13. Education, Certification & Professional Association
    EDUCATION
    MBA, Finance, Indiana University, Bloomington, IN
    BS, Finance, University of Notre Dame, South Bend, IN
    CERTIFICATIONS / LICENSES
    ISO 9000 Certified
    Notary Public
    Series 6 & 7 Licenses
    PROFESSIONAL DEVELOPMENT
    Situational Leadership, CCL, 2007
    Microsoft Certification (75% completed)
  • 14. Optional Sections
    Any additional information that ADDS value for your TARGET position!
    Additional Related Experience
    Technical Skills
    Associations
    Volunteer or Community Services
    Military Experience
    Other Languages
    Addendum – Publications, Patents, etc.
  • 15. Writing Process
    Information Gathering
    Writing
    Editing
  • 16. Resume Effectiveness Test
    Does your Summary contain all 4 Key Elements?
    Are your Accomplishments expressed in CAR?
    Are your Summary elements supported by your accomplishments?
  • 17. References
    Do NOT list on resume
    After interview and upon request
    Always bring a copy with you to the interview just in case
    Jane Smith, CEO
    I-Temp Technology Staffing
    517 Lexington Avenue, Suite 5003,
    New York, NY 10022
    555-660-1000
    jsmith@itemp.com
    Relationship: Former Supervisor
  • 18. Cover Letter
    Customize to TARGET Job
    Address the hiring manager by name if possible
    Refer to the specific job title
    Match your values as it relates to their specific needs (2 columns)
    Identify your major contributions (Benefits) in previous positions
    Close with “Call to Action”
  • 19. Find Action Verbs Online
    Links
    http://www.quintcareers.com/action_alpha.html
    http://www.quintcareers.com/action_skills.html
    http://www.writeexpress.com/action-verbs.html
    http://owl.english.purdue.edu/owl/resource/543/02/
    http://www.resume-help.org/resume_action_words.htm
    http://www.bc.edu/offices/careers/skills/resumes/verbs.html
    http://www.resumeedge.com/resume-writing/resumes/keywords-terms/
  • 20. 30-Second Commercial
    “My name is ____________________ and I am a ___________________________________ with the bulk of my career
    (i.e., "senior sales manager")
    in ________________________________. Most recently, I worked at _________________________________________
    (i.e., "medical equipment sales") (company name)
    as ______________________ where I ____________________________________________________________________.
    (job title/role) (briefly list duties)
    I left ________________________ due to ________________________________________________________________.
    (company) (reason for leaving)
    Prior to that, I was ___________________________________________________________________________________.
    (other relevant experiences)
    I find that wherever I have worked, I bring three key strengths to the table:
    _______________________________, ________________________________, and _______________________________.
    (name and define three strengths used in your work experience)
    At this time, my future plans are to _____________________________________________________________________.
    (future career objective)
  • 21. Q & A
  • 22. Home Work
    Prepare your 30-Second Commercials.
    Practice, Practice & Practice!!
    Review your Resume.
    Perform Resume Effectiveness Test.
    Contact your References.
    Draft a standard Cover Letter to Customize to each position you apply.
    Alexandra@hrm101.com
  • 23. Other Free Workshops
    Internet Job Search & Networking
    Post your resume online
    Create LinkedIn, Twitter & Facebook accounts
    Behavior Interviews – Preparation or perspiration
    Do you have a master list of Accomplishments?