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Resume Development

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How to Market Yourself …

How to Market Yourself
Part 1 of 3


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  • My name is Alexandra Pao and I am a Human Resources Manager with 17 years HR management experience in various industries. Most recently, I worked at Home Depot where I was responsible for Training & Development of 1400 hourly and salary associates in 9 stores. I left Home Depot due to the slowing of the housing market. Prior to that, I was an HR Consultant, Corporate Recruiter and Regional HR Manager for Fortune 100 Companies. I find that wherever I have worked, I bring three key strengths to the table: needs analysis, goals alignment and employee relations. At this time, my focus is to provide cost effective and value added HR services to small and mid size organizations as an outside HR Consultant.I provide both Strategic and Functional HR Services such as needs analysis, government compliance, training & development, benefits & compensation, Employee Handbook, SOP and I also provides various HR forms. My most popular service for 2009 is the Harassment Free Work Environment Class – a California Legal Compliance class for supervisors and managers.
  • Employers are looking for people with your skill sets. Your job, as job seekers, is to make it easy for them to find you and to understand your values. Accomplishments included on your resume should be presented confidently and assertively. A resume is not the place for humility or confessions. It is your personal promotional document, expected by prospective employers to state your strengths and illustrate your contributions to previous employers. Emphasize accomplishments rather than responsibilities. Responsibilities are the duties assigned to you and can be developed from a job description for your position. Accomplishments are what you personally achieved with that responsibility.
  • Technical resumes are Chronological resumes with a Technical section prior to the employment summary
  • This is the most important part of your resume.Summary/Objective determines whether the recruiter continues with your resume.If you are not careful, this is where they could be more exclusive than inclusive.
  • Want to close with call to action but a lot of times there are no contact person or #
  • My name is Alexandra Pao and I am a Human Resources Manager with 17 years HR management experience in retail, wholesale distribution, computer hardware, engineering, and pharmaceutical manufacturing industries. Most recently, I worked at Home Depot as HR Manager where I was responsible for Training & Development of 1400 hourly and salary associates in 9 stores. In January of this year, my position was eliminated with more than 500 others due to economic down turns and the slowing of the housing market. Prior to that, I was an HR Consultant, Corporate Recruiter and Regional Manager for Fortune 500 companies. I find that wherever I have worked, I bring three key strengths to the table: needs analysis, goals alignment and employee relations. At this time, my future plans are to I provide both Strategic and Functional HR Services such as needs analysis, government compliance, training & development, benefits & compensation, Employee Handbook, SOP and I also provides various HR forms. My most popular service for 2009 is the Harassment Free Work Environment Class – a California Legal Compliance class for supervisors and managers.
  • Transcript

    • 1. Resume Development –How to Market Your Talents
      Alexandra Pao, PHR
      Alexandra@hrm101.com
    • 2. 30-Second Commercial
      “My name is ____________________ and I am a ___________________________________ with the bulk of my career
      (i.e., "senior sales manager")
      in ________________________________. Most recently, I worked at _________________________________________
      (i.e., "medical equipment sales") (company name)
      as ______________________ where I ____________________________________________________________________.
      (job title/role) (briefly list duties)
      I left ________________________ due to ________________________________________________________________.
      (company) (reason for leaving)
      Prior to that, I was ___________________________________________________________________________________.
      (other relevant experiences)
      I find that wherever I have worked, I bring three key strengths to the table:
      _______________________________, ________________________________, and _______________________________.
      (name and define three strengths used in your work experience)
      At this time, my future plans are to _____________________________________________________________________.
      (future career objective)
    • 3. Introduction
      Introduce yourself
      Your Name
      Your Target Job & Level
      Entry Level or Recent Graduate
      Professional or Trade
      Manager & Director
      C Level Executive
    • 4. Why TARGETED Resume?
      How many resumes does a typical recruiter review for each opening?
      Top 10
      How long does a recruiter spent on each resume?
      3 ~ 5 Seconds
    • 5. Objectives of Resume
      Job Search = Marketing Campaign
      YOU = Product!
      Resume = Sales Brochure
      Outlines Features & Benefits
      Features – experience, expertise, strengths
      Benefits– how organizations Profit from your features.
      People buy Benefits!!
      Always consider your TARGETposition!!
    • 6. Resume Formats
      Chronological Resumes
      Experienced professionals
      Technical Resumes
      Computer professional, engineers, etc.
      Functional Resumes
      Consultant
      Career change
      Recent graduate or entry level
      Large gaps in employment history
      Short employment period with each employer
      Long employment period in one job
      CV (Curriculum Vitae)
      Outline your credentials for an academic position
      Apply for fellowship or grant
    • 7. Resume Guidelines
      Maximum 2 Pages
      UseBullets solution– Quantified and Qualified, complete thoughts vs. complete sentences
      UseKeywords in your industry, field, or position (research or refer to the ads) not just Acronyms
      More recent positions have more Accomplishments
      Customize the bullets to each jobs
      Keep it Simple
      Scannable - No fancy fonts, symbols, colors
      Have a Online Version
      Chronological has the advantage
      Miscellaneous
      Use Numbers – “6” instead of “six”
      Use Past Tense – unless still working
      Eliminate Pronouns (I, me, my, mine..)
    • 8. Resume Content
    • 9. Summary/Objectives
      There are 4 Elements to describe your overall qualifications.
      Branding–
      Functional jobtitle – ex. IC Product Engineer
      Level – entry/professional/executive
      Experience - over 10 years
      Industries - Semiconductor
      Hard Skills – specific functional expertise/knowledge
      Soft Skills – strength, ex. leadership, team player
      Impact– Values or contributions to an Organization
    • 10. Sample Summary
      • = 4 elements
      Professional Summary
      *1“Process Oriented” Human Resources Professional with strong believes in working towards goals by the process of learning and self improvement. *3As a Strategic Business Partner, the organizational mission is my customer and the Human Capital is my business. *4As a HR Professional, my profession is to anticipate the organizational needs and align the Human Capital to meet those needs. 
      *2Areas of Expertise include:
      Human Resources Management
      Needs Assessment and Analysis
      Human Resources Generalist
      Organizational Planning
      Mergers and Acquisitions
      Employee Relations
      Talent Management
      Technical Recruitment
      Training and Development
      • Mergers and Acquisitions
    • 11. Professional Experience
      Support your strength / expertise
      Detail last 10 years
      Company, Location, Years
      Job Title
      Job Scope Statement
      Accomplishments – Chronological & Uniformity
      IBM, Greater New York Area 1999-2009
      Warehouse Manager
      Oversaw shipping, receiving and inventory management within 100,000 square foot warehouse. Managed 3 shift supervisors and 60 associates.
      • Implemented scan receive and ship process system which improved inventory shrink by 75% and shipping efficiency by 100%
    • Job Scope Statement
      Defines you title / role
      Qualifies you for a position
      Leads with action verbs
      Includes details – size, $, reporting structure, etc.
      IBM, Greater New York Area 1999-2009
      Warehouse Manager
      Oversaw shipping, receiving and inventory management within 100,000 square foot warehouse. Managed 3 shift supervisors and 60 associates.
      • Implemented scan receive and ship process system which improved inventory shrink by 75% and shipping efficiency by 100%
    • Accomplishment Statements
      Three Components (CAR)
      Challenge-describe the problem or situation
      Action-use action verbs to describe what you personally did.
      Result of your action in $, % or #
      IBM, Greater New York Area 1999-2009
      Warehouse Manager
      Oversaw shipping, receiving and inventory management within 100,000 square foot warehouse. Managed 3 shift supervisors and 60 associates.
      • Implemented scan receive and ship process system which improved inventory shrink by 75% and shipping efficiency by 100%
    • Memory Joggers
      Performance Reviews
      Calendars
      Brainstorm with past colleagues
      Accomplishment Questions….
    • 12. Accomplishment Questions
      1. Did you reduce costs, increase revenues, profits? Impact bottom line?
      2. Did you meet or exceed organizational goals? Unusual or difficult circumstances?
      3. Did you identify, create or implement a new process, procedure or system?
      4. Did you identify or solve a major problem for your organization?
      5. Did you accomplish more with the same or fewer resources? Increase Efficiency?
      6. Did you accomplish more with fewer people or in a shorter time?
      7. Did you train, supervise, manage or develop anyone?
      8. Did you create, develop or do something for the first time at your company?
      9. Did you participate in any recent company sponsored training?
      10. Did you contribute to or lead any special projects or special assignments?
      11. Did you suggest or “roll out” any new products or programs?
      12. Did you create, design or written original reports or papers?
      12. Did you develop new business or enlarge a market?
      13. Did you improve employee performance or productivity?
      14. Did you streamline procedures or enhance customer relationships?
      15. Did you have a reputation for handling difficult problems, situations or people?
      16. Did you receive any special recognition or awards?
      Be sure to tell the what and how circumstances benefit the organization.
    • 13. Education, Certification & Professional Association
      EDUCATION
      MBA, Finance, Indiana University, Bloomington, IN
      BS, Finance, University of Notre Dame, South Bend, IN
      CERTIFICATIONS / LICENSES
      ISO 9000 Certified
      Notary Public
      Series 6 & 7 Licenses
      PROFESSIONAL DEVELOPMENT
      Situational Leadership, CCL, 2007
      Microsoft Certification (75% completed)
    • 14. Optional Sections
      Any additional information that ADDS value for your TARGET position!
      Additional Related Experience
      Technical Skills
      Associations
      Volunteer or Community Services
      Military Experience
      Other Languages
      Addendum – Publications, Patents, etc.
    • 15. Writing Process
      Information Gathering
      Writing
      Editing
    • 16. Resume Effectiveness Test
      Does your Summary contain all 4 Key Elements?
      Are your Accomplishments expressed in CAR?
      Are your Summary elements supported by your accomplishments?
    • 17. References
      Do NOT list on resume
      After interview and upon request
      Always bring a copy with you to the interview just in case
      Jane Smith, CEO
      I-Temp Technology Staffing
      517 Lexington Avenue, Suite 5003,
      New York, NY 10022
      555-660-1000
      jsmith@itemp.com
      Relationship: Former Supervisor
    • 18. Cover Letter
      Customize to TARGET Job
      Address the hiring manager by name if possible
      Refer to the specific job title
      Match your values as it relates to their specific needs (2 columns)
      Identify your major contributions (Benefits) in previous positions
      Close with “Call to Action”
    • 19. Find Action Verbs Online
      Links
      http://www.quintcareers.com/action_alpha.html
      http://www.quintcareers.com/action_skills.html
      http://www.writeexpress.com/action-verbs.html
      http://owl.english.purdue.edu/owl/resource/543/02/
      http://www.resume-help.org/resume_action_words.htm
      http://www.bc.edu/offices/careers/skills/resumes/verbs.html
      http://www.resumeedge.com/resume-writing/resumes/keywords-terms/
    • 20. 30-Second Commercial
      “My name is ____________________ and I am a ___________________________________ with the bulk of my career
      (i.e., "senior sales manager")
      in ________________________________. Most recently, I worked at _________________________________________
      (i.e., "medical equipment sales") (company name)
      as ______________________ where I ____________________________________________________________________.
      (job title/role) (briefly list duties)
      I left ________________________ due to ________________________________________________________________.
      (company) (reason for leaving)
      Prior to that, I was ___________________________________________________________________________________.
      (other relevant experiences)
      I find that wherever I have worked, I bring three key strengths to the table:
      _______________________________, ________________________________, and _______________________________.
      (name and define three strengths used in your work experience)
      At this time, my future plans are to _____________________________________________________________________.
      (future career objective)
    • 21. Q & A
    • 22. Home Work
      Prepare your 30-Second Commercials.
      Practice, Practice & Practice!!
      Review your Resume.
      Perform Resume Effectiveness Test.
      Contact your References.
      Draft a standard Cover Letter to Customize to each position you apply.
      Alexandra@hrm101.com
    • 23. Other Free Workshops
      Internet Job Search & Networking
      Post your resume online
      Create LinkedIn, Twitter & Facebook accounts
      Behavior Interviews – Preparation or perspiration
      Do you have a master list of Accomplishments?