The workshop focused on designing in-car experiences for automobiles of the future.

1. NMD & TAD
Design Brief :
Design the in vehicle experience of an automobile user in the year 2015 for Indian car market.
Vehicle :
D Segment Cars
Ashwin Singh
Project Leader
Pradeep Siddapa
Design Lead
Sameer Ansari
Technology & Trends Lead
AnandE.S.
Design Lead
Rahul Arora
Marketing Lead

2. 21-07-2014
22-07-2014
23-07-2014
24-07-2014
25-07-2014
26-07-2014
MON
TUE
WED
THU
FRI
SAT
Trend Analysis
Feature Mapping
Problem Identification
Understanding of the Brief
Future Technology
Existing Technology
Feasibility Study
Opportunity Mapping
Ideations and Concepts
User Reviews
Scenario Mapping
Testing
Reviews
Final Concepts
Design Finalization
Mockups / Prototypes
Presentation
Final Panel
Prints
Mockup
Presentation
TIMELINE

14. Raj Malhotra
CEO
The Big Company ltd.
Persona
Name :-Raj Malhotra
Age :-35
Occupation :-Chief Executive Officer
Industry :-MNC, Manufacturing
Family :-Wife and two Kids and a Dog
Lifestyle :-Healthy, Active, Social
City :-Delhi
House :-Luxury Flat in a high-rise building.
Key words
Professionalism, Safety, Status, Technology, Entertainment, Speed, Love, Kids, Sustainability, Connectivity, Comfort, Privacy
Lifestyle.
Loves to work, stay fit and healthy.
Information technology and internet savvy
Uses number of software's and applications to
keep track of business and life in general.
Has and active lifestyle and goes to different clubs to maintain it.
Vehicle Preference (Luxury of Technology)
A spacious car which is comfortable for long distance travel. Should have internet connectivity. Entertainment features for the family and self. It should be safe, sturdy and easy to drive. Should be in sync with the present technology. Which defines his social status.